Will there be a second time of "retaliatory consumption"?

Retaliatory consumption is because people’s desire to consume has been suppressed and they cannot consume according to normal needs and wants. When restrictions are suddenly relaxed, consumption behavior rises sharply, and retaliatory consumption appears. Consumption. For example, during the COVID-19 epidemic, for the sake of health, people avoided eating out and traveling. Therefore, after the epidemic was brought under control, people began to consume retaliation for travel and dining. However, this phenomenon generally does not happen a second time, and it may not be as enjoyable as you imagine after trying it. 1. Due to the sudden epidemic, people’s consumption demand has been restricted.

The sudden arrival of the epidemic has limited the needs of some consumers. For example, they like to eat at their favorite restaurants, travel to scenic spots or their favorite cities during holidays, and go to the cinema to watch movies. etc. During the epidemic, these consumptions cannot be realized and have been suppressed. 2. When the epidemic is under control and people can travel freely, some people will no longer be able to suppress their inner feelings.

When many people learned that they could travel, they could no longer suppress their desire to go out and have a look, so they wanted to take advantage of the holidays to travel, shop and spend money. Therefore, during the holidays after the epidemic was relaxed, statistics on the number of people traveling were higher than in previous years. According to statistics from Qingdao people, during the Qingming Festival, tourism consumption increased by 1408.19%, and in the catering field, passenger flow also recovered by more than half. 3. But after people go out to spend money, they are not as happy as expected.

When people travel, many of them are stuck on the highway or waiting in line at scenic spots, so they do not have the pleasure of expected consumption. For this kind of retaliatory consumption, they will encounter other situations in the future. When the time comes, you may be more rational and will not engage in unified and concentrated consumption because you suppress your desire to consume. Instead, we should consume more rationally, consume according to needs and live within our means.

Retaliatory consumption is irrational, so it is better to think carefully before consumption.