Specialty Introduction of Tourism History and Culture College of Southwest University for Nationalities

Training objectives: This professional training system has mastered the theoretical knowledge and basic skills of modern tourism management, and has the basic ability to analyze and solve problems. It is characterized by a wide range of knowledge, a solid professional foundation and strong hands-on ability. It can engage in tourism management and tourism teaching in tourism administrative departments at all levels and tourism enterprises and institutions, and engage in teaching and scientific research.

Main courses: management principles, microeconomics, advanced mathematics, statistical principles, introduction to tourism, tourism resources, tourism planning and design, tourism marketing, tourism destination image planning, tourism scenic spot management, travel agency management, tourism hotel management, catering management, hotel lobby management, tourism financial management, tourism enterprise investment and management, tourism economics, tourism geography, folklore, tourism English, tourism policies and regulations. General situation of tourist source countries, eco-tourism, tourism map design and production, tourism merchandising, tourism aesthetics, tourism practical writing, tourism public relations planning, tourism statistics, tourism etiquette and Putonghua, hotel e-commerce, hotel corporate culture, tourism psychology, tourism and religious culture.

In addition, the major of tourism management is set up, and those who meet the relevant regulations of the school can be promoted to undergraduate study.

2. History major:

Training objectives: This major trains senior professionals who have a solid theoretical foundation of history and a high comprehensive quality of theoretical research and practical work of history and other social sciences, and are competent for professional research, teaching, secretarial work, publicity, administration, management and economy.

Main courses: China ancient history, China modern history, China modern history, * * and national history, world ancient history, world medieval history, world modern history, world contemporary history, historical anthology, historical overview, historical geography, China national history, archaeology, China ancient cultural history, China modern political system history, China modern economic history, American history, Japanese history and European history.

3. Museology major:

Training objectives: This major cultivates systematic knowledge of cultural relics and museum science. In teaching, we should pay attention to the cultivation of students' innovative theoretical thinking and practical ability, so that students can learn museum science systematically, that is, master the basic theory of museum science and related material and cultural knowledge, and understand the acquisition technology of museum cultural relics (field archaeology), cultural relics protection and appraisal technology and computer application technology. After graduation, students can be competent in government cultural relics management, professional research institutions, various museums and exhibition units, archaeological departments, cultural relics and art business units, customs, press and publication, education and teaching, publicity and other aspects.

Main courses: Introduction to Museology, Introduction to Archaeology, Basic Theory of Cultural Relics, Ancient Chinese, General History of China, General History of the World, Introduction to History, China Cultural History, World Cultural History, Museum Display Design, Cultural Relics Protection Technology, Special Topics of Cultural Relics Appraisal, Museum Management, Museum and Cultural Tourism, Historical Geography of China, National History of China, History of Painting and Calligraphy in China, History of Ancient Architecture in China, Regulations on Cultural Heritage Management and General Situation of China Museum.

4. Ethnology major

Training objectives: This major trains ethnology professionals with systematic basic knowledge and further training potential, as well as applied and compound senior professionals who can engage in practical work in state organs, cultural and educational undertakings, press and publication, social organizations and various enterprises and institutions.

Training requirements: students majoring in this major mainly study the basic theories of ethnology and understand the basic situation of various ethnic groups in China and the social culture in China; Master the basic methods of ethnological research; Basic training in physical anthropology, linguistics and archaeology.

Main courses: Anthropology, Introduction to Ethnology, Cultural Anthropology, Ethnology, Anthropology History, Ecological Anthropology, Ethnology Survey Methods, China Ethnic Survey, World Ethnic Survey, Ethnology Archaeology, Ethnology and Family.

5. Cultural industry management major

Training objectives: This major trains professionals who have broad cultural vision, solid basic knowledge of management and related basic knowledge of economics, are familiar with and master the business and skills of cultural industry management, relevant policies and regulations, intellectual property legal knowledge, cultural industry management, operation methods and skills, and can engage in cultural industry development and cultural career management. At the same time, it trains and transports students for academic and professional master programs of management majors at home and abroad, master programs of cultural industry and cultural industry management, and other related master programs.

Main courses: introduction to cultural industry, cultural management, cultural policies and regulations, cultural marketing, cultural creativity and planning, introduction to management, introduction to economics, cultural foundation, cultural anthropology, ancient history of China, introduction to China culture, introduction to world culture, introduction to aesthetics, introduction to cultural heritage, public relations, financial management, cultural economics, management psychology, cultural resources and cultural tourism at home and abroad. Cultural consumption and art market, philatelic products collection and market operation, film and television culture, advertising, media operation and management, theory and practice of protection and utilization of national cultural heritage, field investigation methods, identification and restoration technology of cultural relics, introduction of China minority culture, national cultural tourism, introduction of museum science, special topics of national folk crafts, etc.

Educational system: the educational system lasts for four years, and those who pass the graduation will be awarded a bachelor's degree in management.