What is the definition of tourism marketing strategy? Don't paste the concept of marketing from the internet. The key words are tourism and strategy.

Tourism marketing must first understand its internal core. Generally speaking, this concept has a wide range, such as "sustainable development and utilization of tourism resources" and "development, promotion and sales of tourism products (hotels, travel agencies, sales of tourism products, etc.). ) and the corresponding narrow brand maintenance. After understanding the core, the corresponding strategy. Tourism marketing in a broad sense generally takes cities as carriers, such as "Impression Liu Sanjie" in Guilin and "Impression Lijiang" in Yunnan. Lijiang "is a marketing case of tourism market. It attracts tourists through large-scale government activities, improves the tourism environment and service quality through large-scale activities, and attracts tourists in an endless stream, driving the local economy. The narrow marketing strategy is to identify market demand, develop, popularize and utilize market demand. For example, kiwifruit is abundant near Fenghuang, Hunan, but it often rots in the mountains because of transportation difficulties. At this time, some enterprises use the popularity of Phoenix to launch a series of products, such as dried kiwifruit, kiwifruit wine, kiwifruit sauce and so on. It is this strategy that emphasizes the concept of environmental protection and attracts tourists who come to Phoenix to take away as gifts, thus becoming the first choice for tourists like Phoenix Ginger Sugar.