Image design of tourist destination

The research on the image of tourist destination began in 1970s, and gradually attracted extensive attention. Since 197 1, the doctoral thesis "A Factor of Image Tourism Development" of Colorado State University in the United States discussed the significance of image factors in the development of tourist destinations, there has been an upsurge of tourism destination image research all over the world. From 65438 to 0998, Li Zhuan wrote "Tourism Destination Image Planning: Theory and Practice", which is the first monograph on tourism image in China. The development of modern tourism has entered the stage of "image-oriented", and the design of image directly determines the development direction of destination tourism, thus having a far-reaching impact on the economic, social and environmental development of the destination. Scholars have many views on tourism image, such as tourism image, tourism destination image, tourism regional image and so on. Representative ones are: Zhang Jianzhong believes that tourism image is the comprehensive perception and impression of tourists on various natural, socio-economic and other tourism elements in the region; Deng pointed out that the tourist image is the general impression about the tourist destination that tourists get after traveling in the tourist destination, or that potential tourists get through TV, magazines, advertisements, network information and other media. Li Jie analyzed the elements of tourism destination image, such as political and economic situation, natural environment, humanistic tourism resources, infrastructure, tourism development and tourism facilities. Liao defines image as the cognition of reality and potential tourists to a tourist destination, which is the sum of tourists' impressions of various elements of a tourist destination and the reflection of the characteristics of a tourist destination in the eyes of tourists. Generally speaking, the image of tourist destination is a general, abstract and generalized understanding and evaluation of tourist destination by the public, an intangible value to enhance the internal and external spiritual value of the region, and a rational representation of the reality of tourist destination.