Which departments should be combined to do tourism planning projects?

Flow chart of tourism project development and construction

1) investment decision

Investors are interested in a tourism resource or project and need an investment decision-making process until they decide to invest in tourism. In this process, the most important thing is to evaluate the development value of tourism resources and tourism projects. Before signing a contract with the holding party of tourism resources, investors can hire tourism investment experts to make a preliminary investigation on resources, market, traffic, environment and policies, and then submit a pre-feasibility study report or an evaluation report on the investment value of tourism projects as a basis for decision-making.

2) Contract signing

At present, there is no unified tourism law, and the management right of tourism resources is in the hands of ministries and local governments, which leads to great policy risks in the development of tourism projects. Regional differences and the revision of laws and regulations will have an important impact on the development of tourism projects.

The development of tourism projects generally involves scenic spots, nature reserves, key cultural relics protection units, forest parks, geological parks, and even world natural and cultural heritage. For these resources, there are non-industrial laws and regulations that are completely unsuitable for the development of market economy, which is very unfavorable to tourism investors. Tourism franchise is the core that investors must legally control, including ticket income right, project development investment right and core land purchase right. How to sign a contract requires the government to be responsible for the construction of supporting facilities (especially transportation, water and electricity, etc. ) requires experience and technology.

When signing the contract, it is necessary to draw a red line to determine the development land and construction land of the project.

3) Architecture management

After signing the contract, the development management team should be established immediately, and the management framework and system of development and operation should be established.

Development management should include preliminary work, construction management and opening operation. These three aspects are completely different tasks, and it is impossible for the same group of people to complete them all in order. Therefore, we should focus on the cultivation of human resources and set up three business departments: preliminary work department, project management department and scenic area management department. Their functions are as follows:

Pre-work department: responsible for the preparation work before the project starts. Main work contents: entrust a tourism investment consulting company to conduct market research; Entrust a tourism product planning agency to plan products; Entrust the planning and design unit to plan and design the project; Prepare documents and report them to the relevant government departments for examination and approval, and invite investment from the society.

Project Management Department: The project management department headed by the project manager is responsible for the construction preparation and management during the project construction to ensure that the project is completed according to the design requirements and contract requirements.

Scenic spot management department: responsible for the marketing planning of the opening of the scenic spot, handling the opening procedures, implementing the personnel, finance and materials needed for the operation of the scenic spot, and improving the economic benefits and social influence of the scenic spot.

4) product planning (project design) and project operation planning

After the main project development personnel arrive at their posts and the funds are in place, the project design work should be started in time. Project design is not tourism planning. The planning of project design and project development and operation mainly solves the problems of theme positioning, market positioning, recreation mode design, income mode, marketing mode, operation mode, profit estimation, investment staging and so on. It is necessary to hire a professional tourism project development consulting company to provide the overall planning report and the development and operation plan of the tourism project.

In order to fully cooperate with the application for government bonds, government funds, bank financing, strategic investors and sub-project investors to attract investment, a feasibility study report on tourism project construction should be compiled.

5) Planning and design

The soldiers and horses did not move, and the food and grass went first. Planning and design is an important work before the construction begins. After the product planning is completed, either a professional organization is hired to prepare the overall tourism development plan or a regulatory detailed plan is directly prepared, which may include the constructive detailed planning of some areas that need to be started immediately. Tourism planning is not a simple architectural engineering planning, it includes investment planning, social benefits, environmental protection and many other contents.

The basic procedure of planning and design: survey, planning, design scheme, preliminary design and construction drawing design.

New projects should be planned for tourism first and the planning conditions should be determined. Before entrusting professional institutions to carry out architectural design, they should obtain land planning permits from the planning authorities. Small projects often use planning scheme instead of preliminary design scheme, and the preliminary design scheme can only be designed after it is approved by the relevant departments such as the National Development and Reform Commission and the Construction Committee. The construction drawing design scheme is reported to the Construction Committee for approval, and the Construction Committee generally entrusts the architectural planning and design institute at or above the provincial level to review and propose amendments. Large-scale projects should organize experts in engineering, structure and mechanics to conduct collective argumentation. Construction drawings are the basis of engineering construction, and unapproved construction drawings are not allowed by law.

6) Promote the handling of government approval items.

One of the important tasks of the preliminary work department is to pass the government's approval. Among them, the National Development and Reform Commission initiated the project, approved the feasibility study report, reviewed the plan, initiated and applied for key municipal, provincial and national support projects, and applied for special support such as national debt projects, agricultural projects and tourism projects; Approved by the Planning Commission; Land planning approval; Bidding, auction, suspension and requisition of construction land; The performance of government commitments in the contract; Review the construction drawings; Construction preparation and construction approval. Very complicated.

Among many applications for approval, the approval of project establishment and feasibility study report is the most critical. Project proposal is an important document for project establishment, which has strict requirements in content and format. With the project proposal and relevant documents, investors go to the relevant government departments for comments, and strive to get the project approval from the National Development and Reform Commission. Used for feasibility study approval of some comprehensive large-scale projects. Investors generally entrust professional institutions to prepare project proposals and feasibility reports, because professional institutions have obvious advantages in technical analysis and coordination of various relationships.

7) Capital operation and investment promotion

In modern society, it is neither economical nor realistic to complete comprehensive tourism projects independently. A successful enterprise should be one that is good at building a financing platform with the help of any project. This enterprise does not need to invest too much capital, but can delimit the most valuable resources, introduce other investors and banks through excellent planning, and control or entrust professional institutions to implement effective development, so as to minimize their own risks and control the maximum long-term profits.

Before construction investment, partners should be determined and investment seed funds should be implemented. Generally speaking, the project construction funds can not rely entirely on the enterprise's own funds. It is necessary to actively carry out financing and investment promotion, start projects with a small amount of seed funds, and integrate projects into construction funds.

Credit funds are the most important source of construction funds. According to the gap between pre-investment funds and construction funds, actively carry out bank financing.

On the basis of not losing control, investors can design the main body of the project as a limited liability company according to the arrangement of the project, and strive to introduce strategic investors and expand the company's capital.

For the ancillary works of the project, such as reception facilities and service facilities in scenic spots, some projects should be taken out for investment promotion, and related professional investors should be introduced to cooperate or independently invest in ropeways, facilities, recreation, hotels and other subprojects.

8) Construction preparation and engineering construction

The project management department is mainly responsible for the project construction period. Before construction, the project development and construction unit must set up a project legal person, appoint a project manager, implement the construction funds, handle the land acquisition and demolition work, determine the supervision unit and the construction unit, and handle all the formalities before construction.

In the process of project construction, the project manager and the project legal person organization are responsible for coordinating all parties, supervising and controlling the progress and quality of the project, and ensuring that the project is completed according to the design requirements and contract requirements.

Tourism projects mainly include infrastructure construction, landscape construction, reception facilities construction and amusement project construction.

Before the construction starts, there is a lot of preparatory work, including the above-mentioned project establishment, planning, design, drawing review, construction application, etc., as well as the signing of engineering contracts and material preparation. After the project starts, there are a lot of project quality control, schedule control, financial control and supervision work.

After the completion of the project, the project legal person shall organize the acceptance work. Completion acceptance marks the end of the construction stage of tourism projects, and is an important step to comprehensively assess the construction achievements and check the design and construction quality. Completion acceptance is generally led by the project feasibility study approval unit to form an acceptance Committee (group) for acceptance. Large-scale and complex comprehensive tourism projects should be initially inspected, or carried out in stages, and then accepted as a whole. After the completion acceptance, the project was officially put into use.

9) Open operation

There is still a big gap between the completion of the project construction and the opening operation; Opening a business requires complete personnel and property, and a feasible marketing plan. The opening work shall be the responsibility of the scenic spot management department, which shall make preparations for production (business) before the completion of the project. The work contents are: raising working capital; Recruit and train employees; Purchasing means of production and establishing supply channels; Make a marketing plan; Improve the rules and regulations.

After the completion and acceptance, the scenic spot management department shall go to the competent tourism department (Tourism Bureau) to handle the tourism business license with the completion and acceptance form (certificate) and other related materials. Cross-county urban tourist attractions opened, reported to the superior tourism authorities for inspection and audit. Any scenic spot (spot) that fails to meet the opening conditions and has not been audited by the tourism department shall not be officially opened. After obtaining a tourism business license, a tourism business unit shall apply to the industrial and commercial department for a business license, and go through the business opening formalities with the relevant departments such as taxation and prices.

A large number of service personnel, including tour guides (lecturers), technical maintenance, sanitation personnel, security guards, marketing personnel, etc. The scenic spot is required to be open, and a complete tourism identification system and tourism sanitation system (toilets, garbage bins, sewage treatment, etc.) are required. ), tourism security system, tour service system, tourist reception service system, etc. Many of them belong to software construction and can only be put into operation through management work such as rules, processes and training.

Another extremely important aspect of entrepreneurship is marketing. Establishing a marketing team is the foundation, dredging channels and launching servant ping pong. Is that enough? Hey? Magpie dental caries? Where are you going to find it? Strong? Polyester? What's the matter with you? Island? -3 months to enter the formal operation stage. Tourist attractions that have been officially opened for more than one year may apply to the local tourism authorities for scenic spot rating.