Traditional Culture Encyclopedia - Travel guide - Film shooting is beneficial to the development of tourism.

Film shooting is beneficial to the development of tourism.

Domestic tourism also pays more and more attention to the promotion of film and television dramas to tourism. For example, the TV series "Peach Blossom Spring" jointly filmed by Changde Municipal Government and Xiaoxiang Film Studio successfully ended in Changde City, Hunan Province.

Taking Taohuayuan Scenic Spot, the leading brand of Changde tourism industry, as the shooting location, the drama is the first TV series specially shot for tourist attractions in China, aiming at realizing the interaction between film and television and tourism industry by using the powerful communication effect of film and television media, and making Changde tourism industry bigger and stronger.

The reason why film and television works can become an effective means of tourism marketing is because the tourism attraction generated by film and television works cannot be achieved by other marketing means. As Riley and Van Doren (1992) pointed out, movies show tourist destinations for a longer time than advertisements.

The story makes people feel immersive and stimulates the desire of tourists; The application of special effects, star effect and the best shooting angle strengthens the local image. As an art form, film location appears, and its influence is subtle. The enduring artistic charm on which a successful film and television work depends is beyond the reach of any tourism publicity materials.

Extended data:

The importance of tourism:

Tourism includes international tourism and domestic tourism. The two are different because of different reception objects, but their nature and function are basically the same. Tourism in economically developed countries generally starts from domestic tourism and gradually develops into international tourism.

Because of economic backwardness, some developing countries need foreign exchange for economic construction, and most of them start from international tourism. Domestic tourism and international tourism are closely linked unity, which can promote each other, complement each other and develop together through overall planning and reasonable arrangement.

Tourism can meet people's growing material and cultural needs. Through tourism, people can rest physically and mentally, improve their health, broaden their horizons, increase their knowledge and promote the development of social production. The development of tourism is based on and restricted by the development level of the whole national economy, and at the same time it directly and indirectly promotes the development of relevant departments of the national economy;

Such as promoting the development of commerce, catering services, hotels, civil aviation, railways, highways, posts and telecommunications, daily light industry, arts and crafts, gardens, etc. And urge these departments to continuously improve and perfect various facilities, increase service items and improve service quality. With the development of society, tourism has increasingly shown its important position in the national economy.