Why is consumerism easy to brainwash girls and has little effect on boys?

Consumerism contains a simple formula, that is, consumption (or purchase) equals self-realization, the more effective consumption means the more effective self-realization, and unlimited consumption means the ultimate self-realization. The ultimate self-realization in the context of consumerism, after being equal to unlimited consumption, has established the image of the elites representing consumerism. They represent the trend of social market in an all-round way and demand everyone under this fetishism from all aspects such as food, clothing, housing and transportation. In this context, the so-called social upward mobility only means entering a consumption environment with higher added value of fetishism, and the social elite and the remaining aristocratic images are strictly displayed as consumption elites in the mass media. Remember every guest on the men's wear? Under the magic of fetishism, people's value is strictly linked to their own consumption value, so in today's society, women who are often brainwashed by consumerism are the consumer goods of men who are brainwashed by consumerism.