Traditional Culture Encyclopedia - Travel guide - How research institutions conduct customer analysis is my opinion.

How research institutions conduct customer analysis is my opinion.

The agency's customer analysis method is as follows:

1. Questionnaire survey: This is a commonly used customer analysis method, which is usually used to understand the data information of customers such as gender, age, income, occupation and hobbies, as well as the real feedback on research activities. The advantage of the questionnaire is that customers will discuss each service in detail, get clear feedback and get more clear answers about the existing service questions. The survey results can be used as an important reference for the company to solve problems and formulate strategies.

2. Consumer behavior analysis: this can quickly understand the preferences, time, use, route preferences and other details of potential customers. This method uses online purchase behavior and character positioning to obtain research travel inventory data, so as to analyze customer consumption behavior and consumption orientation and better formulate marketing strategies.