The economic significance of the existence of tourism wholesalers

1, so that tourism sales are more effective, wholesalers have rich products and strong reception capacity, and marketers can reach more small and medium-sized customers at lower cost. Because the wholesaler's products are cost-effective, it can often increase the sales of marketers.

2, make the division of labor more detailed, the service more specific, reduce the tedious work of marketing personnel, and improve product quality. Generally speaking, most tourism wholesalers have no direct relationship with tourists and do not sell tourism products directly to the public. Marketing personnel are responsible for receiving customers and sending delegations, so each link has a clear division of labor, which further promotes the efficiency in the process.

Extended data:

Tourism wholesalers sign agreements with hotels, transportation departments, tourist attractions and other departments involved in package tourism, purchase these services in advance, and then design unique package tourism products according to the different needs and consumption levels of tourists, and sell them in the tourism market through tourism retailers. This is a reflection of the increasingly detailed and professional division of labor in tourism. It was originally independent from the office of a local travel agency.

20 1 1115, 2011The first Zaozhuang tourism wholesaler conference was grandly held, which brought together major travel agencies in China to discuss tourism cooperation. This is the first time in Zaozhuang, which indicates that tourism in Zaozhuang has entered a new development period.

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