Traditional Culture Encyclopedia - Travel guide - Answers to the travel agency operation and management test questions for the April 2008 higher education self-study examination in Zhejiang Province

Answers to the travel agency operation and management test questions for the April 2008 higher education self-study examination in Zhejiang Province

1. Fill-in-the-blank questions (this major question has 10 small questions, each question is 1 point, ***10 points)

Please fill in the blanks of each small question on the correct answer. There will be no points for incorrect or incomplete entries.

1. Tourism psychology believes that tourism motivation has four functions: initiating, guiding, maintaining and ____________ in motivating people's tourism activities.

2. With other factors remaining unchanged, when the government encourages residents to travel, tourism demand will gradually ____________, and the tourism demand price curve will shift to the right.

3. When selecting a tourism target market, you need to consider the market's residents' discretionary income, regional population, distance between the target market and the destination, ____________, length of paid vacation, and product characteristics of the destination travel agency.

4. Tourism wholesalers, retailers, professional media, general sales agents, etc. are all tourism ____________ in the tourism product sales chain.

5. When the reception capacity is limited, or it is inconvenient to receive a large number of tourists, there are many potential demanders, but there are not many competitors, and the demand elasticity of the product is small and it is difficult for competitors to imitate, the new product pricing should use ____________ pricing. Strategy.

6. The travel agency's employment of part-time tour guides has the following functions: it can respond to the diversity of tour guide needs, meet the diversity of tourists' needs, and meet the needs of ____________.

7. The most important among various tourism services and considered to be the most sensitive indicator of the quality of tourism services is ____________.

8. There are many ways for travel agencies to raise funds, including direct investment, stock financing and ____________.

9. Cash management includes two aspects: accelerating collection and controlling expenditures. Controlling expenditures mainly includes three aspects: using "floating amount", controlling expenditure time and ____________.

10. The General Agreement on Trade in Services is an agreement jointly formulated and reached by all contracting countries on services trade issues. Its main contents include market access, transparency principles, most-favored-nation treatment, _____________ and recognition principles, etc.

2. Multiple-choice questions (this major question has 15 small questions, each question is worth 2 points, and the total score is 30 points)

The four questions listed in each small question If only one of the alternatives meets the requirements of the question, please fill in its code in the brackets after the question. There will be no points for incorrect selections, multiple selections or no selections.

1. The establishment of the travel agency marked the transformation of the tourism industry from the "Tour" era to the "Tourism" era. In the process, it pioneered the travel agency business model. The person known as the father of modern tourism is ( ).

A. Chen Guangfu

B. Thomas Cook

C. James Watt

D. Stevenson

2. In the early days of the founding of the People's Republic of China, it was our country's ( ) that was responsible for hosting foreigners traveling to China.

A. China Overseas Travel Service

B. China Travel Service

C. China Youth Travel Service

D. China International Travel Service

3. According to the provisions of the "Travel Agency Management Regulations" promulgated in 1996, applying for the establishment of an international travel agency requires a registered capital of RMB _________ or more. ( ).

A. 300,000

B. 1 million

C. 1.5 million

D. 4 million

4. The purchasing motivation generated by tourists pursuing the novelty, uniqueness and fashion of tourism products belongs to ________ purchasing motivation. ( ).

A. Seeking novelty

B. Seeking beauty

C. Asking for a name

D. Beg for mercy

5. Tourists travel to and from tourist destinations with a group, but their time at the tourist destination is at their discretion. This form of tourism product is called ( ).

A. Semi-inclusive travel

B. Small package price travel

C. Packaged travel for individual travelers

D. Zero-package travel

6. The traditional product of my country's travel agencies for domestic consumers is ( ).

A. Tourism products

B. Special tourism products

C. Leisure and vacation travel products

D. Sightseeing and vacation combined products

7. When the RMB depreciates rapidly and the exchange rate elasticity of demand for my country's inbound tourism products is small, my country's travel agencies should quote _________ when quoting products for external sales. ( ).

A. Strong foreign currencies

B. Weak foreign currencies

C. RMB

D. Always in U.S. dollars

8. It is important to examine whether the target group of the intermediary is consistent with the target market of the travel agency and whether it is located in an area with concentrated customer sources ( ).

A. Goodwill

B. Ability to form groups

C. Market consistency

D. Dependence

9. Founded in 1967, it is currently the world's largest tourism trade fair and is known as the "Olympics" of the international tourism industry.

A. London World Travel Mart

B. Paris World Travel Fair

C. Hong Kong International Travel Mart

D. Berlin International Travel Fair

10. When people's food and clothing problems are solved, people will pursue the enjoyment of cultural life, such as starting to travel to cultivate their sentiments. When domestic tourism needs are basically satisfied, there will be demand for overseas travel, multi-country travel, etc. This phenomenon reflects the consumption Required ( ).

A. Diversity

B. Hierarchy

C. Complementarity

D. Periodicity

11. The supply of tourism products is positively related to the product price. When the price rises, the supply increases. However, sometimes when the market price level is high, it is difficult to increase the supply of a certain product. This is because ( ).

A. The product has low technical content and requires a lot of funds for development

B. The product has high technical content, requires less funds for development, and has low social demand for the product

C. Product development is technically difficult and requires a lot of funds

D. Product development has low technical content and requires small funds

12. There is a lot of work to be done in the entire tourism reception work, and these tasks are arranged to be carried out in several stages. Among them, the preparation of the reception plan should be completed within _________. ( ).

A. Planning Phase

B. Preparation stage

C. Reception stage

D. Summary stage

13. The internationally accepted method of handling bad debt losses is ( ).

A. Direct resale method

B. Current month processing method

C. Provision method

D. Bad debt accumulation method

14. The tour guide's travel expenses should be included in the travel agency's costs ( ).

A. Operating costs

B. Operating expenses

C. Management expenses

D. Financial expenses

15. There are only a few suppliers in the market and many demanders. At this time, the market can be called ________ market according to the competition situation. ( ).

A. Complete monopoly

B. Monopolistic competition

C. Oligopoly

D. Perfect competition

3. Explanation of terms (this major question has 5 small questions, each question is 4 points, ***20 points)

1. Organizational design

2. Consumption demand

3. Tourism product sales channels

4. Travel agency promotion

5. Capital

4. Short-answer questions (this big question has 5 small questions, each question is 6 points, ***30 points)

1. Describe the main business of travel agencies.

2. Let’s discuss the ability requirements that travel agency managers should possess.

3. Describe the content and basic procedures of the tourism destination image promotion strategy.

4. What issues must be paid attention to when receiving large and special tourism groups?

5. What are the characteristics of the development of China’s travel agency industry after 1984?

5. Essay question (10 points for this major question)

Try to analyze and discuss the current situation of inbound tourism product development by travel agencies in my country and the ideas of travel agencies in developing diversified tourism products.