Traditional Culture Encyclopedia - Travel guide - Do you still need Ctrip with a blockchain travel platform?

Do you still need Ctrip with a blockchain travel platform?

The booming blockchain technology is changing all industries. Tourism is also affected by this new technology, and some blockchain travel platforms such as Leo Online Travel have been born. But as we all know, China's tourism business is basically monopolized by several major online travel agents (OTA) such as Ctrip and Qunar. When new tourism platforms emerge one after another, the competition and comparison between them are inevitable. With Leyou online travel and blockchain travel platforms like Trip.io, do tourism consumers still need Ctrip?

At least temporarily.

Although with the entry of blockchain projects, the tourism industry has initially shown signs of catfish effect, and rumors that "the monopoly position of traditional platforms such as Ctrip will be subverted" have come and gone, but blockchain+tourism faces many challenges, which is more difficult to subvert at this stage.

1. It is difficult to achieve decentralization.

At present, the application of blockchain in other fields of tourism is still in the development stage, and the development of blockchain and tourism is also facing great challenges. Although the decentralization theory based on blockchain can realize the direct connection between tourism suppliers and tourists, as a new innovative technology, blockchain still has a high threshold, and not all tourism product suppliers can bear the cost of blockchain technology.

2. Scenic spots and hotels are affected by high technology and cost.

At present, many hotels, scenic spots and other suppliers are limited by technology and cost, and only a few suppliers have the opportunity to establish their own blockchain sales channels, which greatly hinders the development of blockchain tourism. At present, there is no low-cost blockchain channel, so the current tourism market, although developed in traditional channels and applications, will become a huge challenge.

3. It is difficult to judge the accuracy and authenticity of information.

In addition, there is another difficult problem in the tourism blockchain, which is the accuracy and authenticity of information. One of the core features of blockchain is that information cannot be tampered with. If the data recorded in the blockchain is wrong or the original data has loopholes, a series of subsequent work will be affected. Once all the data are connected, the problem will be difficult to solve.

In the future, with the maturity of blockchain tourism projects, the allocation of tourism resources will be more optimized, and the whole industry will also achieve healthier development. By then, it will be inevitable to subvert traditional tourism platforms such as Ctrip. However, traditional tourism platforms such as Ctrip still monopolize the tourism market, which is the choice of most tourists. Ctrip is still needed at this stage.