Investigation report on hometown development [investigation report on county tourism development]

The report website authoritatively publishes the investigation report on the development of county tourism. For more information about the investigation report on the development of county tourism, please visit the report website. Director, deputy directors and members:

In order to promote the implementation of the strategy of rejuvenating the county through tourism, the Standing Committee of the County People's Congress carried out a special investigation on tourism development according to the work points of the Standing Committee of the County People's Congress in 200x. From September 5th to 7th, after listening to the report of the County Tourism Bureau on the county's tourism work, the research team went deep into Si Qian, Niuzhen, Tangquan, Jinxi and other towns and scenic spots of Huating Lake to investigate the tourism development, and held a forum attended by the heads of relevant departments directly under the county and NPC representatives to solicit opinions and suggestions on accelerating the development of tourism. In order to broaden our horizons and learn from the experience of foreign tourism development and management, the research team visited Qiandao Lake in Zhejiang and Zhelin Lake in Jiangxi in the middle of June 5438+ 10. The investigation is now reported as follows for reference during deliberation.

I. Basic information

In recent years, under the leadership of the county party committee and government, our county's tourism industry has made certain achievements. Huating Lake Scenic Area has been successively approved as a national water conservancy scenic area, a national agricultural tourism demonstration site and an Anhui province farmhouse tourism demonstration site. In June this year, the expert investigation team of key scenic spots in the State Council made a field trip to Huating Lake Scenic Area, and the conclusion was that "Huating Lake has beautiful mountains and rivers, outstanding people and outstanding people, and its natural resources and human landscape all meet the evaluation conditions of national key scenic spots."

1, publicity of tourism laws and regulations and promotion of Huating Lake Scenic Area.

In order to protect the tourism resources of Huating Lake Scenic Area, the Scenic Area Management Office, together with relevant departments, actively publicized the Environmental Protection Law, Forest Law, Water Resources Protection Law and other laws and regulations. Tangquan Township standardized the renovation of ancient dwellings through village rules and regulations, effectively protecting Longtan Village and Caifan ancient dwellings with unique styles. Si Qian Town issued the "Notice on Protecting and Developing Tourism Resources" to the village group, which was widely publicized.

Promote Huating Lake through various channels and forms. First, through holding a series of activities to commemorate Zhao Puchu, the Huating Lake Photography Grand Prix, the Fishing King Cup and the Blue Cup Fishing Competition, and mountaineering activities with the theme of "Lighting Huating Lake", we will strive to enhance the popularity, reputation and popularity index of Huating Lake Scenic Area. Second, actively participate in tourism fairs and trade fairs in the surrounding areas, and distribute free tourist maps, scenic spots and CDs to show the natural scenery and tourism resources of scenic spots. Third, the use of modern media for publicity and promotion, successively in CCTV, Oriental TV, China Youth Daily and other authoritative media for special publicity, and the opening of Anqing tourism network Taihu sub-station. Fourth, establish good cooperative relations with travel agencies inside and outside the province and set up tourism promotion offices in Beijing, Shanghai and Shenzhen.

2. Tourism project development.

The comprehensive development project of Huating Lake Scenic Area has been included in the provincial "86 1" project planning and Anqing "three mountains and two waters" tourism poverty alleviation project planning, which has won new development opportunities for our county's tourism industry. Through the form of government subsidies and farmers' contributions, the "Nongjiale" eco-tour was launched, and 50 "Nongjiale" reception households passed the acceptance and were listed for business. Promote the construction and development of tourism facilities and tourism projects through attracting investment. In recent years, it has attracted more than 30 million yuan to build tourist facilities and projects such as Si Qian Champion (three-star), Ganyuan Mountain Villa, Huating Lake Hot Spring Resort and Moon Bay Folk Garden. The "Sculpture Island" project of Huating Lake and the "Leisure Holiday" project of Conch Group, which Anhui Jin Peng and Jinhai Investment Company plan to invest 65.438+0.6 billion yuan, have entered the stage of land acquisition, demolition and planning.

3. Tourism infrastructure construction.

In recent years, the county government has intensified the construction of tourism infrastructure in scenic spots, raised funds of nearly 50 million yuan through various channels, built a number of tourist docks, built the asphalt road of Xifengdong Panshan Mountain, reformed some power supply lines in scenic spots, improved the communication facilities in scenic spots, and started the fast-track tourism project, the expansion project of Huanhu Road (Bai Chi and Taibai) and the project of Zhao Puchu's life story exhibition hall.

Second, the main problems

1. The development of tourism in the county has not really been promoted to the strategic height of economic and social development, and the contribution rate of total tourism revenue and tourism to county economic development is not high; The research on how to accelerate the development of tourism in the new situation is not deep enough, the concept of tourism marketing lacks characteristics, the marketing level needs to be improved, and there are not many highlights in the construction of Huating Lake tourism brand. The new atmosphere of Qi Xin, the county, working together to catch tourism and promote tourism has not really taken shape.

2. Tourism development planning is seriously lagging behind. The general survey of tourism resources in the county has not yet been carried out, and the base of tourism resources is unclear; Tourism development planning has not yet been compiled, and the overall planning of Huating Lake Scenic Area is inaccurate and the starting point is not high. Zhao Puchu's celebrity effect and the cultural heritage of Zen are not fully explored, and the regulatory planning and detailed planning of most scenic spots are still in the planning stage.

3. The tourism management system is not smooth, and the comprehensive management of scenic spots needs to be improved. The outstanding performances are as follows: ① The function of county tourism bureau is absent, and the management office of Huating Lake Scenic Area lacks effective management means. The toll station in the scenic spot is "a tin house, a long wooden stick. When the tourists arrive, they stop to buy tickets, which disappoints the tourists and ruins the scenery. (3) The management of cruise ships needs to be standardized, and the phenomenon of robbing and slaughtering passengers occurs from time to time, and the water traffic order was once chaotic.

4. The level of tourism service is not high. On the whole, the tourism industry in our county is still in the primary stage of development, and the level of tourism development and service has great room for improvement, mainly as follows: the planning level of theme projects in scenic spots is not high, and tourists cannot be retained; The tourist service facilities are not perfect and cannot meet the needs of tourists; The number of tour guides is small, so it is difficult to provide satisfactory and thoughtful services for tourists; Hotels, restaurants and other designated tourist service places have not yet entered the track of standardized management, and the quality of employees needs to be improved.

5. The development of tourism products lags behind, the composition of tourism industry is single, and tourism has little effect on economic development.

Third, some suggestions.

Revitalizing the county by tourism is one of the "five strategies" put forward by the county party Committee and government based on the county situation. All departments at all levels in the county must unify their thinking with the decision-making of the county party Committee and the county government, further deepen their understanding, and earnestly grasp and promote tourism as a pillar industry.