Will my country’s ice and snow tourism revenue reach 670 billion yuan in 2022?

Recently, the China Tourism Academy released the "China Ice and Snow Tourism Development Report (2017)", which shows that during the ice and snow season from 2016 to 2017, the scale of my country's ice and snow tourism market reached 170 million, and the ice and snow tourism revenue reached approximately 2,700. billion. Li Zhongguang, deputy director of the China Tourism Academy, said that my country has become a major ice and snow tourism country and is moving towards becoming a powerful ice and snow tourism country. It can be said that the era of ice and snow tourism in China has arrived.

Inviting 300 million people to participate in ice and snow sports is a solemn commitment made by the Chinese government to the international community when Beijing joined hands with Zhangjiakou to bid for the 2022 Winter Olympics. At present, our country has entered the era of mass tourism, and tourism demand is developing in the direction of diversification, personalization, quality and internationalization. As my country wins the right to host the 2022 Winter Olympics, winter tourism products with ice and snow tourism as the core are becoming a new choice for people to travel, especially among tourists from areas with less snow.

The China Tourism Academy predicts that the number of ice and snow tourists in my country will reach 340 million during the 2021-2022 ice and snow season, and the revenue will reach 670 billion yuan. Ice and snow tourism will drive an output value of 2.88 trillion yuan in the tourism industry and related industries. Yuan, the goal of “300 million people participating in ice and snow sports” will be exceeded ahead of schedule in 2022. At the same time, as my country's ice and snow tourism consumption capacity increases and ice and snow culture flourishes, more domestic ice and snow enthusiasts will go to Japan, Europe, the United States and other developed countries or regions for ice and snow tourism to experience it.