Traditional Culture Encyclopedia - Travel guide - Characteristics of tourist demand scale in tourist attractions

Characteristics of tourist demand scale in tourist attractions

1. Diversified travel motives

Tourists' tourism purposes are diversified and their needs are diversified. With the increase of leisure time, the proportion of sightseeing has gradually decreased, and holiday leisure has become a fashionable choice. Because of the noisy environment, complicated life and short weekends, most urban residents regard the tourist destinations around the city as their own. Therefore, scenic spots should pay special attention to shaping the scenic environment different from big cities, and need to develop a variety of leisure and holiday projects to attract tourists.

2. The source of tourists' information is mainly introduced by friends.

Tourists learn about Shiyan Lake in various but concentrated ways. 2% through the travel brochure. 68%, 7% through radio and television. Among them, 65% are introduced by friends, 65,438+03.00% are travel agencies, 0.76% are online, 0.57% are newspapers and magazines, 4.40% are outdoor advertisements, and 33.46% are other channels. Tourists who perceive scenic spots through friends' introduction take the first place.

Most travel modes are organized by companies.

Tourists' access to information affects their travel style. Most of the travel modes of tourists are organized by units, and most of the tourists who participate in tour groups are teams. The proportion of each item is as follows: 56.32% is organized by the unit, 24.52% is engaged in tour groups, 9.20% is accompanied by relatives and friends, only 2.30% is engaged in personal travel, and 7.66% is engaged in other ways.

The most important mode of transportation is chartered car.

The mode of travel determines the mode of transportation to a certain extent. Among the tourists surveyed, there are many organizations and delegations, so in the choice of transportation, chartered cars are the most, accounting for 68.5 L%. Followed by self-driving car, accounting for 16.03%, Shiyan Lake's traffic location advantage is conducive to urban residents with cars to travel and relax. Only 8.59% people go to their destination by bus, and there is no direct bus, which limits people's travel to some extent, so fewer people visit relatives and friends. Bicycles and motorcycles account for 1.34% and1.9l% respectively, and other modes account for 3.44%.