How to build a characteristic cultural tourism brand?

Culture is the soul of tourism, and cultural tourism takes the collision and interaction of cultures as the process and the mutual integration of cultures as the result. The process of cultural tourism is the process of tourists experiencing the cultural connotation of tourism resources, which is not only the inheritance of traditional culture, but also the bearing of modern fashion spirit. Forward-looking Industry Research Institute believes that the following points need to be done to build a characteristic cultural tourism brand.

(1) Identify the development orientation of cultural tourism. The development of culture and tourism is inseparable. It is necessary to strengthen the comprehensive drive, break through the industrial boundaries, highlight the spillover effect and superposition effect of culture and tourism industries, and realize the complementary and interactive advantages.

(2) Highlight the construction of key cultural tourism projects. Plan a number of large-scale projects with deep integration and mutual development of tourism with high quality, and at the same time strengthen the overall integration of projects in various fields and cultural tourism projects, so as to realize the overall planning and simultaneous construction of cultural tourism projects and other economic and social development projects.

(3) Strengthen the brand marketing of cultural tourism. Establish the propaganda concept of "government-enterprise linkage and group marketing", innovate the propaganda and marketing methods, and establish and improve the propaganda and marketing system.

(4) Straighten out the mechanism and system of the integration of culture and tourism. Further straighten out the relationship between government cultural administrative departments and cultural institutions, social and cultural organizations and cultural enterprises, promote the transformation of cultural tourism industry from government-led to market-led, give full play to the decisive role of market in allocating resources, and accelerate the marketization process of cultural tourism.