Will the hit variety show bring a fire tourist destination?

It is reported that recently, outdoor reality TV variety shows with the content of star tourism have exploded. With the popularity of variety shows such as Where is Dad, Dear Inn and Youth Hostel, the shooting places of these outdoor variety shows have also attracted many tourists, which has played an effective role in promoting the development of local tourism industry.

According to the Global Tourism Destination Analysis Report, 24.5% of China tourists said that they would be tempted by a certain destination after watching a variety show, so they wanted to go to the location where the variety show was filmed to experience the scenery in the camera and experience the same route of the stars.

According to the report, after the outdoor reality show Dear Inn was launched, the heat of Lugu Lake, the location of the outdoor reality show, increased by 56%. The third stop of the fifth season of "Where is Dad?" went to Xingyi, Guizhou. On the first day after the premiere, the popularity of Xingyi in Guizhou increased by 79%. After the premiere of the second issue of Extreme Challenge in the third season, the popularity of Foshan, Guangdong Province increased by 48%.

outdoor variety shows combine tourism destination, entertainment marketing and tourism communication through the influence of stars, which can play a strong driving role in the local tourism industry. Outdoor reality show variety shows also meet the tastes of "post-8 s" and "post-9 s" as the main consumers of tourism, so it is more attractive than traditional film and television implantation in the past.