A string of barbecues with fire makes a city, which means Zibo.

A string of barbecues with fire makes a city, which means Zibo.

Throughout the spring, Zibo barbecues spread all over the major social platforms in an overwhelming manner, and the popularity remained high. With the "three-piece set" of barbecue soul of "oven+cookie+dip", Zibo barbecue spread from Shandong to the whole country. Why can Zibo barbecue catch fire?

Cookie oven dipped in sauce, "soul barbecue three-piece" ... Since the spring of this year, the hottest social platform is "Zibo barbecue". Recently, Zibo, a small town located in the middle of Shandong Province, together with the barbecue here, frequently boarded the hot search of major social networking sites and became the largest IP in the catering industry in the spring of this year. Since March, there has been an upsurge of "organizing a group to eat barbecue in Zibo" on social platforms. Enterprise search APP shows that in mid-March this year, a number of Zibo barbecue trademarks are being registered, and the international classification involves advertising sales, catering and accommodation, and convenience food.

According to the survey data of enterprises, there are 5 1.93 million barbecue-related enterprises in China. The year 2020 is the year with the largest number of barbecue-related enterprises in China in recent 10 years. In 2020, the number of barbecue-related enterprises will reach114,700, with a year-on-year increase of 3.59%. 202 1, an increase of 108000, a year-on-year decrease of 5.88%. In 2022, the number of people increased by 99,200, a year-on-year decrease of 8 13%. In the first quarter of 2023, there were 3,065,438 barbecue-related enterprises nationwide, an increase of 34.04% compared with the first quarter of 2022. In terms of regional distribution, Yunnan ranks first with 43,400 barbecue-related enterprises. Shandong and Sichuan have 42,200 and 33,700 respectively, ranking in the top three. In terms of urban distribution, Shenzhen ranks first with 1.22 million. Followed by Chongqing, Changchun and other cities.

1. In the first quarter of this year, barbecue-related new enterprises increased by 34.04% year-on-year.

According to the survey data of enterprises, there are 5 1.93 million barbecue-related enterprises in China. In 20 18, 87,900 barbecue-related enterprises were newly established, with a year-on-year increase of 16.44%. In 2065438+2009, it increased by 1 10700 yuan, with a year-on-year increase of 2605438+0%. The year 2020 is the year with the largest number of barbecue-related enterprises in China in recent 10 years. In 2020, the number of barbecue-related enterprises will reach114,700, with a year-on-year increase of 3.59%. 202 1, an increase of 108000, a year-on-year decrease of 5.88%. In 2022, the number of people increased by 99,200, a year-on-year decrease of 8 13%. In the first quarter of 2023, there were 3,065,438 barbecue-related enterprises nationwide, an increase of 34.04% compared with the first quarter of 2022.

2. The number of barbecue-related enterprises in Shandong ranks second in the country.

According to the survey data of enterprises, in terms of regional distribution, Yunnan ranks first with 43,400 barbecue-related enterprises. There are 42,200 barbecue-related enterprises in Shandong, ranking second, and 33,700 barbecue-related enterprises in Sichuan, ranking third. Followed by Guangdong, Liaoning, Heilongjiang and other provinces.

Shenzhen is the city with the largest number of barbecue-related enterprises.

According to the survey data of enterprises, in terms of urban distribution, Shenzhen ranks first in the country with 1.22 million barbecue-related enterprises. The barbecue-related enterprises in Chongqing and Changchun are 1.07 million and 0.95 million respectively, ranking in the top three. Since then, Chengdu, Harbin, Shenyang and other cities have followed suit.