Development trend of online tourism

The scale of trade affected by the epidemic has declined.

From 20 15 to 20 19, the transaction scale of online travel market in China has been increasing, but the growth rate has decreased. In 20 19, the transaction scale of online travel market in China was 10059 billion yuan, up by 14.96% year-on-year.

Affected by the epidemic, the online travel market will experience negative growth for the first time in 2020. According to the monitoring data of the e-commerce database of "Diandubao" of the Net Economic Society, the annual market transaction scale in 2020 was about 795 billion yuan, down 20.97% year-on-year.

Under the influence of the epidemic, the platform has accelerated its sinking and the user scale has maintained steady growth.

From 20 15 to 20 19, the number of online travel users in China kept growing, and the growth rate dropped from 20.08% in 20 15 to 4.6% in 20 19, and the number of users tended to be stable.

In 2020, under the influence of the epidemic, or accelerating the sinking and exploration speed of online travel platforms, the scale of users will still maintain steady growth. In 2020, the number of online travel users in China is estimated to be about 432 million, a year-on-year increase of 4.6%.

-For more data, please refer to Foresight Industry Research Institute's China Online Travel Industry Market Prospect Forecast and Investment Analysis Report.