The problem of China's tourism is in urgent need (English)

What are the advantages and disadvantages of China's tourism competitiveness?

Advantages of China's tourism industry participating in international competition The international competitive advantage of China's tourism industry mentioned here comes from China's national conditions and characteristics, and is not a general term for developed or developing countries, nor is it obvious to other countries. 3. 1 Rich tourism resources and various products have high attraction.

Whether the tourism development of a country or region has competitiveness and development potential, a very important factor is the attractiveness of tourism products. In this respect, China's tourism industry has unique advantages: China, as four ancient civilizations with a long history, has splendid cultures of 56 nationalities and a vast territory of 9.6 million square kilometers, which provides rich resources for the development of tourism; Deep cultural taste and numerous types of resources are conducive to the development of tourism products with complete varieties and stronger selectivity, such as sightseeing, holiday, ecological and experiential tourism products, as well as some special tourism products and special tourism products to meet different types of tourism consumption demand, which is an advantage that some countries or regions with small regions and single types of tourism resources do not have at present. China has a number of tourism products with international influence and competitiveness. Such as Dunhuang in Gansu, Terracotta Warriors and Horses in Xi 'an, Forbidden City in Beijing, Jiuzhaigou in Sichuan, Northwest Silk Road, Three Gorges, Jiangnan Water Town, etc., have maintained long-term attraction for domestic and foreign tourists and become China's ace tourism products in the international market. In addition, due to China's vast territory, different levels of economic development, and clear focus on the development of tourism resources, the tourism industry in the vast western region, which is currently being developed, will become a new selling point in the international market in the future.

3.2 Its tourism infrastructure is large in scale, with complete industrial elements, and it has the conditions for accelerating development. 1After the mid-1990s, with China's economy facing all parties to speed up the development of tourism and increase investment, the backwardness of tourism facilities at the beginning of China's reform and opening up ended, the speed of expressway and railway construction accelerated, the speed and quality of passenger transport improved, and air transport resources continued to improve, thus greatly alleviating the traffic problems that restricted the development of tourism. Tourism accommodation, travel agencies, tourism and other supporting elements have developed rapidly, with a certain industrial scale and a relatively perfect production system. Not only can tourism reception, management and services reach a large volume, but also tourism reception facilities and services have reached a high level, which can produce high-quality tourism products that meet the needs of tourists. For example, there are a large number of medium-and high-end tourism accommodation facilities in China, tens of thousands of travel agencies and tourist attractions have been evaluated at a large level. In 1995, from "rejuvenation" to "WTO entry", there were 3,720 tourist hotels in China (including 1747 star-rated hotels) and 3,826 travel agencies. By the end of 2002, after China joined the WTO, there were 8,880 national star-rated hotels and/kloc-travel agencies. There are only a few WTO members from developing countries, which are the development factors of this scale and development level in China tourism. It should be said that it has the basic conditions for accelerating development and participating in international competition. 3.3 The government-led and market-led development model has great advantages. In the practice of China's tourism development, a "government-led development strategy" has been gradually explored, which is a development road and experience with strong vitality with China characteristics. It requires the government to strengthen the function of organization and coordination in the process of developing tourism, give full play to the role of market mechanism, and solve the difficulties encountered in the development of tourism by classification. Generally speaking, the role of the government and the market in the development of tourism will be divided as follows: the development of tourism plays a leading role in development planning, infrastructure construction, publicity and image optimization of the overall market environment, and gives full play to the role of the market in tourism investment, product development, market management and service quality. Under the guidance of this development model,1in the mid-1990s, local governments have promulgated policies to accelerate the development of tourism, local tourism management regulations, studied and formulated tourism development plans, increased investment in tourism development and publicity of the overall image of local tourism, studied and solved the bottlenecks restricting the development of tourism, and at the same time, gave full play to the basic role of the market in resource allocation. Accelerate the solution or alleviation of the problem that infrastructure and reception facilities are not compatible in developing countries, greatly reduce the dependence on the national economic development level in the process of solving tourism development, and ensure the sustainable development of China's tourism industry to maintain a strong momentum. 3.4 There is a considerable foundation for opening to the outside world and basic conditions for participating in international market competition. Among many domestic service industries, tourism is an early and highly open industry, which not only uses foreign capital and introduces more international management experience, but also gets closer to and understands the international market. Tourism enterprises and some enterprises directly establish joint ventures with foreign investors, and some powerful tourism enterprises also go abroad and operate directly across borders, which is unmatched by other service industries. Compared with WTO members from developing countries, the openness and development level of China's tourism industry are also relatively high, including open areas and scope. In the middle and late 1990s, there was basically no way to restrict foreign investment in China's hotel market. At that time, there were clear statistics in the annual tourism statistics, including wholly-owned and foreign-funded hotels, which not only allowed foreign hotels to hire foreign managers, but also allowed foreign businessmen to set up hotel management companies in China to directly export technology and hotel management personnel; Travel agencies allow foreign businessmen to come to the region for joint ventures, but they do not limit the overall business volume and the established areas. This progress is common in developing countries. Therefore, the further opening of tourism will have considerable bearing capacity. In addition, China's tourism industry has a competitive advantage. Compared with developing countries, there are some tourism enterprises (mainly travel agencies) operating internationally. Although their scale, quantity and strength are significantly different from those of multinational enterprises in developed countries, they have taken an important step in participating in international market competition.