202 1 Driving Factors of Strong Recovery of National Day Holiday Tourism

The middle class promotes the upgrading of tourism consumption. The middle class population in China is expected to increase from 300 million in 20 19 to 660 million in 2025, accounting for 46% of the total population of China in 2025. The rise of the middle class in China is constantly changing the consumption pattern, and the middle class is more willing to spend more on quality service and experience. From this perspective, the middle class will promote the upgrading of tourism consumption.

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Quality leisure tourism promotes the growth of tourism market. After the outbreak of the COVID-19 epidemic in China, tourists' demand for customized and emerging products that provide immersive experiences such as small group tours, free travel, short trips and night trips has continued to surge. 95% tourists are willing to pay a premium for high-quality tourism products and services, and tourists' expectations for quality only increase. Therefore, the quality leisure tourism market has great growth potential, and quality leisure tourism will promote the growth of the tourism market.

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Emerging technologies promote the efficient development of tourism. With the continuous expansion of tourism, more and more participants are covered and the products provided are more and more mature, and the efficiency of tourism supply chain will also become the focus.