Traditional Culture Encyclopedia - Travel guide - What are the pricing methods of tourism products?
What are the pricing methods of tourism products?
First, the cost-oriented method?
Second, demand-oriented pricing?
Third, competition-oriented pricing.
1, penetration pricing strategy, contrary to skimming pricing strategy, advocates putting on the market at a low price to increase sales and occupy the market extensively, thus excluding competitors from joining, thus achieving the goal of occupying the market for a long time.
2. The basic price of the product is determined by the product plus pricing method: the basic price of the unit product of the travel agency = the direct cost of the unit product ×( 1+ average profit rate).
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