Excellent annual work plan of sales department.

Excellent five annual work plans of the sales department.

Time caught people off guard, and our sales department entered a new stage. There must be a lot to plan. But what kind of work plan suits you? The following is an excellent annual work plan of the sales department that I have carefully arranged for you, hoping to help you.

Excellent annual work plan of sales department (selected articles1) For 20 years, under the leadership of _ _ Real Estate Development Group Co., Ltd. and the board of directors, our company has carried out all kinds of work in an all-round way through the efforts of all employees. In order to make the company's work go to a new level and enter the new year, the company's work plan is as follows under the premise of ensuring the approval of the plan at the end of 20 years:

I. Engineering aspects

(a) focusing on the "_ _" project construction, making overall arrangements and earnestly grasping the construction tasks.

(1) strive to pass the scheme before the end of 20 _ _

165438+ 10 month: Participate in the formulation of the planning scheme and cooperate with the company leaders to complete the examination and approval of the planning scheme in the Municipal Planning Bureau.

65438+February: Cooperate with the company's senior management to complete the planning scheme and pass it at the mayor's office meeting, and handle the environmental protection opinion form.

(2)20__ annual work arrangement

June 5438+ 10: Organize the preparation and review of the EIA report; Handle the project site selection (Planning Bureau), participate in the initial design of the project and complete the geological survey report of the project site.

February: Participate in the construction drawing design and drawing review of the project; Prepare project application report and handle project approval (NDRC); Complete the bidding for pile foundation engineering and supervision bidding, and organize the underground drainage of the site.

March: Handle the work of project planning permit (report to the Municipal Planning Bureau), and carry out the construction of water-stop curtain and retaining piles around the site.

April: Complete the bidding for the main body of the project and apply for the construction permit for the pile foundation project.

May: Apply for the construction permit of the main body of the project, determine the construction team of the main body of the project, and complete the pile foundation construction in mid-June.

June-September: Foundation works are completed.

10—65438+February: the main body of the project is completed and the bottom six floors are capped.

(3) Construction application work

The engineering department shall submit the project approval in time and follow up the drawing design. 1 month to complete the design of the scheme diagram; In February, the design of the extended diagram was completed. In the process of undertaking, the engineering department should be good at straightening out the relationship with relevant departments, and should not affect the start of the project because of the delay in applying for construction. In addition, the engineering department should strengthen the filing management of engineering contracts and various materials, and keep records by classification. Establish a complete project file.

(4) Engineering quality

"_ _" project is the key project of the city and the image project of "_ _" brand. Therefore, it is particularly important to grasp the quality of the project. While assisting the engineering supervision company, the engineering department should gradually establish the company's engineering quality supervision system. Give priority to supervision, supplemented by self-inspection, and strive to build the "_ _" project into a quality project.

(5) Budget and final accounts work

Engineering department and finance department must strictly control the project budget and final accounts. Strictly implement the agreed quota standards, and shall not increase the quantity and settlement without authorization. Shall not exceed the budget to pay for the project, in the 20__ year project progress at the same time to do the following two jobs:

1, carefully prepare the project budget, cooperate with the engineering department to negotiate and change the project procedures in time, grasp the material changes in time, cooperate with the engineering department to control the project progress, and compare the two tables of the project to maximize the use of funds.

2. Plan the use of project funds and estimate the funds needed for the "_ _" project. About 600 million yuan; Among them, the basic part needs about 0. 800 million yuan; The above-ground commercial part is about 1. 400 million yuan; The apartment part is about 2. 4.3 billion yuan, making a good plan for the use of project funds plays a key role in the project construction. The engineering department, budget and final accounts department, finance department, purchasing department, investment promotion department and other functional departments must keep close contact, unite and cooperate, and make all the work go smoothly.

Second, the financial aspect.

(1) Earnestly complete the financing and investment invitation tasks before construction to ensure that the project progress is not out of line.

The start-up capital of the project determined by the company in _ _ is about 200 million yuan. The development of financing work and the completion of investment invitation task are directly related to the realization of the first phase of the project. So we must do a good job in financing and investment promotion marketing.

1. Broaden financing channels and tap social potential.

It is planned to broaden financing channels through bank credit financing, manufacturer financing, social financing and group financing. Expand the capital flow through pre-sale of property rights, pre-payment of rent, etc., and ensure that the construction funds of "Troy City" project are in place in time.

2. Take the form of internal subscription house number to withdraw funds and expand cash flow.

In order to quickly withdraw the construction project funds and expand the cash flow, when the project starts, the company will consider adopting the sales plan of the subscription room number at the same time, and the proportion is about 10- 15% of the apartment area.

3, the implementation of sales task decomposition, to ensure that the planning agency contract cash.

In 20__ years, the total capital demand of the company's construction projects was 4. 600 million yuan. According to the agreement signed by Troy, the carrier of investment promotion and sales task is planning organization. A new annual task contract was signed on 1 month through negotiation between both parties. Complete the investment promotion and sales task in an all-round way, and fundamentally ensure the follow-up of the project payment. Strive to create a new marketing model in marketing form and form self-marketing characteristics.

Third, investment promotion.

(a) to start the investment procedures in an all-round way and focus on results.

Attracting investment is an important basis for the operation of the "Troy City" project. Whether the work is carried out smoothly or not will also directly affect the company's project sales. Therefore, in the new year, investment promotion should be carried out in a planned, targeted and timely manner.

1, rational use of advertising forms, brand building and marketing expansion.

The company will expand its advertising investment in the new year. Its purpose is to shape the "_ _" brand, and the second is to expand real estate marketing. In advertising marketing planning, "_ _" should make great efforts in advertising category, data statistics, effect evaluation, cycle planning, novel design, layout creativity, tone processing and so on. , so as to avoid the same layout, invalid repetition, dull design and lack of creativity.

2. Strive to cultivate the marketing team and gradually improve the incentive mechanism.

The real estate consultant of the planning organization and the marketing staff of the company's marketing department are an organic cooperative group. In the new year, the company will make full use of this part of resources. Planning agents should first do a good job in training the basic knowledge of marketers, so that marketers can become a team that can bear hardships, have skills and be good at promotion. Secondly, gradually improve the marketing incentive mechanism and establish marketing incentive measures in the system, and the specific incentive plan is drafted by the marketing department.

(1) Formulate feasible investment promotion policies in combination with current market conditions.

According to the contract signed between the company and the planning agency, "_ _" should publish the investment proposal and investment manual within 20__ years, but this work has lagged behind at present. The company requires the above two books to be compiled and published by the planning agency in the first quarter.

In order to fully standardize the investment promotion and sales policies, it is planned that the investment promotion department will be solely responsible for drafting the investment promotion policies, and the investment promotion department is required to issue the first draft in 1 month.

(2) Establish a business team and operate in a virtuous circle.

From the analysis of the gains and losses of investment promotion in the past year, an important reason is the lack of investment promotion team and the shortage of personnel. In the new year, while introducing the competition mechanism, the investment promotion team will be equipped with qualified, professional and pioneering personnel, so as to enter a virtuous circle of investment promotion.

Fourth, the administrative aspect.

Building "_ _" brand is one of the strategic goals of the company. The success of modern brand building must depend on the modern management mode of enterprises. In the new year, we will strive to establish a modern enterprise management system.

(1) Establish and improve the company's organizational structure, and constantly expand the company's scale.

The departments currently set up by the company are: general manager's office, office, engineering department, human resources department, investment promotion department and finance department, that is, "two rooms and four departments". With the "_ _" project entering the construction stage, it is planned to add the operation department, enterprise planning department, budget and final accounts department and other departments * * * to become the foundation of the group company. Make the internal organization of the company become a unity with complete functional elements and reasonable division of labor.

The company's vision is that under the unified leadership of the group company, the company will conduct independent accounting and independently complete the annual profit index and other related indicators, thus enhancing the overall competitiveness of the group.

(two) the establishment of modern enterprise management system, the implementation of post work standards.

The efficient operation of modern enterprises comes from the efficient management of enterprises. In the new year, the company will set working standards according to the relevant national norms and regulations and the requirements of the group company, and will be on duty. All work should be done according to the standard process, with less manual command, and gradually form an enterprise management system with "_ _" characteristics. At the same time, according to different jobs, formulate job responsibilities and workflow, strengthen enterprise management awareness, maximize the level of enterprise management, and seek benefits from management.

(3) Take the development of "_ _" as a historical opportunity to accelerate the overall construction of the group company.

The development of "_ _" is not only the historical mission, but also the requirement of the market. At the same time, it is also a good opportunity for the general manager of the group to develop vigorously and establish a corporate image. We should adapt to the needs of this era, constantly improve and develop ourselves, adjust the mechanism, gather "internal strength", give play to the kinetic energy of employees, and let _ _ Group stand proudly in the forest of real estate.

Verb (abbreviation of verb) human resources

On the premise of actively developing the potential of employees and constantly enriching the foundation of enterprise development, the enterprise spirit of _ _ is: "open management, people-oriented; Seeking truth from facts, being scientific and realistic "determines the creation of" _ _ "brand. The establishment of a company must enrich the basic work, all kinds of talents, corporate culture and comprehensive quality. In the new year, the company will work in a down-to-earth manner on the "four enrichment".

(1) Enrich basic work and improve the business environment.

Enriching basic work, the company mainly means that the work of all departments and positions should be in place, meticulous and in line with work standards. Do small things carefully, and do small things thoroughly. Pragmatic, not vain, really not grandiose. Standardize behavior and be meticulous. Improve the internal working environment and external business environment by doing basic work well. The main standards of this work are determined by the company's work manual formulated by the office, which requires employees to strictly abide by. In order to effectively supervise the quality of basic work carried out by various departments.

(2) Enrich all kinds of talents and improve the personnel structure.

The competition of enterprises is, in the final analysis, the competition of talents. We should fully realize that there is a gap between the job suitability rate of company employees and modern standards. In the year of 20__, the company will formulate the recruitment conditions and set the recruitment process for all kinds of personnel according to the actual needs of the enterprise, and recruit all kinds of talents who are willing to serve "_ _" purposefully, and accordingly establish a "_ _" professional talent pool to meet the needs of all positions of the company.

(C) Enrich corporate culture and improve humanistic spirit

Thick corporate culture is also a manifestation of strong competitiveness. In the new year, "_ _" planning organizations should take new measures to promote "_ _" culture while carrying out marketing planning. Externally, it is the need of "_ _" brand, and internally, it is the specific requirement of building a harmonious enterprise. Therefore, the formation, sublimation and sublation of "_ _" culture should take "_ _" enterprise spirit as the core to form a "_ _" enterprise culture with rich connotations.

(4) Enriching comprehensive quality and improving business skills.

After "_ _" started, there were different professional cooperative companies and different jobs. Whether an employee is competent for the job comes from the improvement of personal comprehensive quality and business skills, and is also related to the overall quality. In the new year, the office should make feasible staff training plans, including engineering, operation, investment promotion and marketing, real estate and property management. , and quarterly implementation, so that employees meet the post requirements of enterprises.

(V) By strengthening enterprise management, fully implement the company's various systems.

An important feature of modern enterprises is that the system is perfect, the implementation is well-founded and effective. In order to make the company's management orderly, the company will implement the performance appraisal system, the responsibility traceability system, the last elimination system, the regular meeting system and the layer-by-layer responsibility system. Through the "five disciplines", employees will be forged into first-class groups that meet the requirements of enterprises.

1, the performance appraisal system is implemented, with daily work as the assessment content.

Performance appraisal is a popular form of enterprise management in the world. The company requires each employee to register the performance appraisal manual, and the company regularly checks the employee appraisal manual. The assessment level is mainly based on completing the work on schedule and observing discipline. Methods include leader evaluation, cross evaluation and employee evaluation. Objectively evaluate the work quality of each employee. The office is responsible for checking the employee's performance evaluation manual every month.

2, the implementation of responsibility traceability system, in order to improve employees' sense of honor and responsibility.

Responsibility tracing is an important method to implement the post responsibility system, and it is also a feasible and good strategy to prevent leakage and plug loopholes from the root cause of accidents. The company will formulate the responsibility traceability system (including the reward and compensation system, etc.). ). Strengthen measures, with clear rewards and punishments. In other words, people can be blamed, unfounded inference can be avoided, and employees can establish a sense of honor and enhance their sense of responsibility.

3. Implement the last elimination system to improve the market competitiveness of enterprises.

The survival and development of enterprises, in addition to the objective market environment, largely depends on the personal competitiveness of employees. Only by building employees into a group with special working ability, creativity and team spirit can they be invincible in the market competition. Therefore, in order to meet this requirement, the company must implement the last elimination system for employees. Based on performance appraisal, the method comprehensively evaluates employees' work ability and performance. According to the evaluation grade, the last elimination system is implemented.

4, the implementation of regular meeting system, improve the phased work summary.

The regular meeting system implemented in the past 20 years has played a very good role in summing up and improving the phased work and arranging the work in different periods. In the new year, while adhering to the regular meeting system, we will make the following adjustments:

First, the regular meeting time. It is held every Tuesday morning.

The second is the meeting host. In addition to the work summary and work arrangement, each regular meeting will determine a work theme, which will be presided over by the general manager, the project manager and the competent engineer in charge of the work.

The third is to establish an inspection system for regular meeting arrangement, that is, the executive department should report the implementation of the previous meeting arrangement within a specified period of time, so as to sum up experience, improve methods and perfect them.

5, implement the responsibility system at all levels, effectively implement the division of labor and cooperation.

One of the strategic goals of the company is to establish a scientific and efficient company management mechanism. This established goal objectively requires the company leaders and middle-level departments to be responsible and cooperate with each other to prevent the phenomenon of shirking responsibility and procrastination and inefficiency.

Division of labor of company leaders:

General Manager: Responsible for overall work, presiding over financing and major cooperation, presiding over the daily work of the company, and in charge of the finance department.

Project manager: responsible for the whole process management of project implementation. Responsible for the engineering department. Responsible for cooperation with design units, construction units, supervision companies and relevant departments.

Deputy general manager of administration: responsible for the company's administrative work, in charge of the office, investment operation department and property management department, and responsible for the docking of various external work.

Deputy general manager of marketing: responsible for marketing, in charge of marketing department and planning department. Responsible for marketing advertising planning, and cooperate with sales agents, planning agents and media units.

The middle-level person in charge of the company shall exercise management duties according to the original duties, and the new post responsibilities shall be implemented according to the new methods after they are introduced.

The annual work plan is an outline document, and it is impossible to go deep into every detail of the department. Therefore, the company requires all departments to work out the annual work plan before New Year's Day according to the company's 20__ year work plan, so as to promote the early completion and market operation of the _ _ project.

Excellent annual work plan of sales department (excerpt 2) With the leadership, help and support of the head office, Shanghai _ _ Company has begun to take shape, laying the foundation for the all-round development of the domestic market. Especially in terms of market expansion and new customer development, _ _ brand has left a profound influence in China. The sales volume increased month by month, the number of customers increased month by month, and the market share extended vertically from East China to Northeast China, and began to expand to Southwest and Northwest China. The sales volume of _ _ products and the reputation of _ _ brand in China have been greatly improved, which has laid a good foundation for the domestic market expansion of _ _ company. Due to subjective and objective factors, there is still a considerable distance from the requirements of the head office. On the basis of summarizing 20 years' work, Shanghai _ _ Company is determined to adhere to the policy of "internal management and external market expansion" and implement all the work seriously and solidly with the method of "management by objectives".

I. Market development:

Be innovative and realistic, and explore the domestic market. On the basis of last year, Shanghai companies have a deeper understanding of the domestic market. Products need the market, and the market needs more suitable products (including product quality, appearance and suitable packaging). Therefore, according to the characteristics of the domestic market, Shanghai Company specially invited people to design the company's sales image, so as to improve the company's unified image in the China market. With high-quality products, it has laid a stable foundation for further enhancing the popularity of the company in China.

At the same time, establish a perfect sales network system, so that _ _ can open the China market and establish a sales point. Shanghai Company plans to recruit 7-8 salesmen in early March to fully train business knowledge, pay attention to market development, and instill the implementation concept.

Second, the annual goal:

1. The annual sales income is 25 million yuan. Profit: 100- 1.5 million yuan;

2. The domestic market share of products in the same industry is greater than10%;

3. The management expenses decreased synchronously10%;

4. Set up a product development department to complete the development tasks assigned by the head office;

5. Actively cooperate with the Head Office in matters related to Shanghai Development Zone and other matters assigned by the Head Office.

Third, the implementation requirements:

The refinement and standardization of the sales market is conducive to operation. According to the total sales target of 25 million yuan, define indicators by region, clarify responsibilities, and link implementation with people and performance.

1. Divide sales areas. The country is divided into 7-8 regions, and each region issues indicators, which are linked to performance through assessment, with clear rewards and punishments;

2. According to the distribution of sales network, it is required to vigorously promote the agent system and strive to open up 15-20 sales agents in provincial capitals during the year;

3. Sales expenses and travel expenses shall be subject to the sales contract responsibility system;

4. Set up product development R&D department, and strive to initially form new product development capability in the second half of the year on the basis of introducing 3-5 technical developers in the first half of the year, and complete the number of task plans issued by the Head Office;

5. Strengthen internal management and improve economic benefits;

① Financial cost of sales: Accounting is the key to the domestic market. The purchase, sale and storage should be clear, reflected in the monthly report and assessed quarterly, and strive to achieve the annual sales target of 25 million and reduce the cost by 5%;

(2) Human resource management: according to the requirements of the head office and the actual work of the Shanghai company, we will provide corresponding personnel for each position. Assess with scientific incentive mechanism, give full play to people's talents, love their jobs and be dedicated, and each employee reflects his personal value with his performance;

③ Product development cost management.

Shanghai _ _ company still has a lot of work to do and a lot of things to implement. To this end, we should closely focus on the work points of the head office and combine the actual situation of the company to assume due responsibilities in 20__ years and make due contributions to the realization of the strategic objectives of the head office.

Excellent annual work plan of sales department (selected part 3) 1. Ways and measures for sales department to obtain profits

The main profit source of the sales department is computer sales. Computer consumables. Printer consumables. Typing and copying. Computer network school and other businesses related to the computer industry. This year's main goal: to develop the home user market and seize the office consumables market.

Increase publicity for home users, compete for office supplies market with prices, and make small profits but quick turnover. Establish perfect sales files, conduct regular after-sales tracking, seize the office consumables market and strive for greater profits. We still need to do a lot of work here. Delivery must be timely and after-sales service must be good, so that customers can trust us and truly enjoy God's treatment.

The achievable profit target is _ _ million yuan, and the net profit is _ _ million yuan. Among them: typing and copying, online school, computer, computer consumables and accessories, others, personnel salary.

Second, the customer service department to obtain profit channels and measures

The main profit source of customer service department: Qixi computer repair station. Printer maintenance. Computer maintenance. Computer membership system. In _ _ _, we were authorized to repair the 7-up computer. We have established Runbang printer chain maintenance station, so this year's main goal is to unify, standardize and standardize the customer service department, realize self-sufficiency and lay a solid foundation for the service market in the coming year. The profit target that can be achieved is _ _ ten thousand yuan.

Third, the profit channels and measures obtained by the Engineering Department

The main profit source of engineering department: computer network engineering. Wireless network engineering. As the local network is basically completed, once the wireless network is popularized, it can bring more profit points, which is conducive to the smooth development of computer network engineering and creates a breakthrough for other departments to carry out corresponding business work. The main goal this year is also the profit growth point-wireless network, and some internet access fees. The estimated profit is RMB. The profit of single-machine multi-user system, group telephone and rice selling system is _ _ ten thousand yuan. Multi-functional electronic classroom and multimedia conference room _ _ ten thousand yuan. The rest of the network engineering part _ _ ten thousand yuan. New business part _ _ ten thousand yuan. The computer department is RMB _ _ _ million, the staff salary is RMB _ _ _ million, and the achievable profit target is RMB _ _ _ million.

In the pursuit of profit completion, we must ensure the project quality, establish a perfect project acceptance system, and accept the supervision and acceptance of the customer service department, which can motivate the engineering department to improve the project quality and thus better establish the company image.

Fourth, work hard on management, strictly implement the company's rules and regulations, improve work efficiency and service awareness, and establish the company's image in society.

Employees who do not abide by the company's rules and regulations and are lazy will never be soft, and employees who damage the company's image will be dealt with seriously.

Five, establish a relatively perfect and sound management and operation system.

1. The process of scheme design, construction, acceptance and engineering training must be strictly and resolutely implemented, and the customer service department should adhere to the principle of no acceptance and no maintenance.

2. Try to build some fixed income groups, such as computer maintenance membership system, a relatively complete equipment maintenance fee system, and turn some enterprises and institutions with relatively strong strength and good economic foundation into our long-term customers.

3. Visit key customers regularly, provide free technical support and establish friendly customer relations. We should use various means and media, such as our own home page, to publicize the company's charging standards, from leaders to every employee.

4. Service and maintenance can also create profits. In recent years, there are fewer and fewer projects, the profits of computers are getting thinner and thinner, and the competition is becoming more and more fierce. We can make profits from service and maintenance, and we are more optimistic about the computer maintenance market and printer maintenance market outside the warranty period.

Sixth, create learning opportunities.

Continuously provide or create learning and training opportunities for employees, learn from each other internally and improve each other, and strive to build _ _ Company into the authoritative organization of Pinggu Di X Computer.

Staff training is an important part of human resources development, cadre team construction and corporate culture construction. Through training, we can unify our goals, understanding and pace, and improve the cohesion, centripetal force and combat effectiveness of enterprises. Establish a learning atmosphere. Learn if you don't ask, or learn if you don't.

Excellent annual work plan of sales department (selected article 4) 1. Familiar with the company's new rules and regulations and business development.

The company is constantly reforming and has made new regulations, especially arranging professional legal personnel to assist in litigation business. As an old business person of the company, we must set an example and do our best to carry out business work while observing the company's regulations.

In the first quarter, it mainly developed litigation business. Develop litigation business according to the existing old customer resources, develop all customers who may have litigation needs, and arrange legal experts to meet and negotiate for customers who have the intention to cooperate. During this period, at least two lawsuits were facilitated, and the agency fee reached more than 10,000 yuan (RMB _ _ each). While conducting litigation business, we will not lose all kinds of business assigned by these customers, keep regular contact with these customers and report the progress of business assigned by these customers in time.

The second quarter was dominated by trademark patent business. Develop customers by participating in professional fairs, surfing the Internet and visiting strangers. And strengthen contact with old customers to form a customer base with recycling business. So that the agency fee exceeds 40,000 yuan (not less than 1 1,000 yuan per month). While vigorously exploring the market, we will not lose all kinds of business assigned by these customers, keep in regular contact with these customers and report the progress of business assigned by these customers in time.

The "Eleventh" and "Mid-Autumn Festival" in the third quarter brought infinite business opportunities and a good start for the second half of the year. Moreover, with the relative improvement of my professional knowledge and comprehensive ability in high-end business, I will develop targeted customers whose large enterprises meet the requirements of [China Famous Trademark] or [Guangdong Famous Trademark]. Customers who are interested in cooperation can arrange business managers to meet and discuss, and strive to sign a [provincial famous trademark], and the undertaking cost will reach more than 7 million yuan. While developing well-known trademarks and well-known trademark business, we should not lose all kinds of businesses assigned by these customers, keep in regular contact with these customers and report the progress of these assigned businesses in time.

The fourth quarter is the end of the year. At this time, we should fully safeguard the business situation assigned by our old customers. First of all, we should gradually understand the development of potential customer resources among old customers, find out loopholes, put forward feasible suggestions in a targeted manner, and strive to achieve the most comprehensive protection of intellectual property rights of customer companies, and the agency fee should reach at least _ _ million yuan per month.

Second, make a study plan.

Learning is very important for business people, because it is directly related to the pace of a business person advancing with the times and the vitality of business. I will adjust my study direction according to my needs and replenish new energy. Professional knowledge and comprehensive ability are all things I want to master.

Know yourself and know yourself, and you will win every battle. In this regard, I also look forward to the support of the business manager.

Third, enhance the sense of responsibility, service awareness and team awareness.

From point to surface, take the initiative to carry out the work. I will try my best to reduce the pressure on leaders.

The above is my work plan for 20__ years, which may be immature. I hope the leader will correct me. The train runs very fast on the headband, and we look forward to the correct guidance and help from the leaders of the company's leading departments. Looking forward to 20 years, I will work harder, treat every business seriously and responsibly, and strive to win opportunities to seek new customers, win orders and improve business development. I believe I will complete new tasks and meet new challenges.

Excellent Annual Work Plan of Sales Department (Excerpt Part V) According to the work functions of the marketing department, the annual work plan of the marketing department for 20 years has been formulated, and now I will make a report to you:

First, the establishment of hotel marketing public relations communication network

One of the key tasks is to establish a perfect customer file, classify and file the guests according to the key customers who sign the bill, the customers who receive the meeting and the customers with development potential, and specifically record the customer's unit, contact person's name and address, annual consumption amount, discounts given to the unit, etc. And establish and maintain business contacts with important customers such as government agencies, enterprises and institutions, businessmen, celebrities and entrepreneurs. In order to consolidate old customers and develop new customers, in addition to daily regular and irregular sales visits to customers, we will send our blessings to customers by telephone and other platforms at the end of the year or on major holidays and customers' birthdays. This year, we plan to hold a large-scale customer reward liaison meeting at an appropriate time to strengthen emotional communication with customers and listen to their opinions.

Second, open innovation and establish a flexible incentive marketing mechanism. Open up the market and win customers.

This year, the marketing department will cooperate with the overall new marketing system of the hotel, re-formulate and improve the 20-year sales task plan and performance appraisal management implementation rules of the marketing department, improve the salary of marketing representatives, and stimulate the enthusiasm of marketing personnel. The marketing representative should keep a diary, and he must complete the second, third and fourth steps of visiting two new customers, three old customers and four contact numbers every working day, and make a comprehensive evaluation of the marketing representative according to the monthly marketing task completion and diary. Supervise marketing representatives to win over group and individual customers through various means, stabilize old customers and develop new customers, and collect customers' opinions and suggestions in time during the visit and feed them back to relevant departments and the general manager's office.

Emphasize team spirit, combine the salary distribution of department managers and marketing representatives with the overall tasks of the whole department, emphasize mutual cooperation and help, and build a harmonious and positive work team.

Third, warm reception, thoughtful and meticulous.

When receiving a group visit to customers, we should follow up the service all the time, pay attention to the service image and gfd, be warm and thoughtful, and provide special and targeted services for all kinds of guests to meet their spiritual and material needs to the maximum extent. Make a questionnaire for conference activities, solicit customers' opinions, understand customers' needs, and adjust the marketing plan in time.

Fourth, do a good job in market research and promotion planning.

Often organize relevant department personnel to collect and understand the information of tourism, hotels, hotels and their corresponding industries, grasp the trend of their operation and reception services, and provide comprehensive, true and timely information for the general manager's office of hotels, so as to make marketing decisions and flexible promotion plans.

Verbs (abbreviation of verb) cooperate closely and coordinate actively.

Cooperate closely with other departments of the hotel, actively contact and cooperate with other departments of the hotel according to the needs of guests, and give full play to the overall marketing vitality and innovative benefits of the hotel.

Strengthen the relationship with relevant publicity media and other units, make full use of various forms of advertisements to recommend hotels, publicize hotels, strive to improve the visibility of hotels, and strive for the support and cooperation of some public units for hotel work.

In 20__ _, under the correct leadership of hotel leaders, the marketing department will strive to complete the annual sales task and open up a new image and realm of innovation, unity and hard work.