How to promote tourism resources?

(A) the dissemination of tourism information to attract tourists.

The diversity of advertising media and the high efficiency of information dissemination in modern society provide convenience and speed for tourists to obtain advertising information. Not only tourists choose diversification and benefit from it, but also tourism enterprises benefit from it, which promotes the development of tourism.

(2) Promote market development and improve sales performance.

Advertising builds a bridge between producers and consumers. Tourism enterprises have improved their popularity and shaped their corporate image through advertising, which is conducive to opening up markets and increasing the sales of tourism commodities.

(3) spread social culture and enrich cultural life.

The basic connotation of tourism commodities is tourism resources. Therefore, tourism advertisements show the history, nationality and artistry of tourism resources by promoting tourism commodities, so as to achieve the purpose of promoting commodities. In this process, tourism advertisements have played a role in spreading culture and improving aesthetic taste.

1. Newspaper advertisement. This kind of advertisement spreads quickly, has great influence, has a wide audience, is not easy to disappear and can be preserved for a long time. Among them, newspaper advertisements are the main channels for information dissemination of tourist routes, tourist transportation and other products.

2. TV advertisements. This kind of advertisement has both form and sound, attaches importance to modeling skills, and can leave a deep impression on the audience. Television advertising is an important form of tourism destination image publicity.

3. Broadcast advertisements. This kind of advertisement occupies space advantage, spreads quickly, and is not limited by region, traffic and climate.

4. Window advertising. This kind of advertisement has a large volume and a wide range, and customers feel real.

5. Outdoor advertising. Including street sign advertisements, traffic advertisements, light box advertisements, etc. Clear and eye-catching, easy to attract attention.

6. Online advertising. This kind of advertisement has low cost and large amount of information, which is the best form of tourism advertisement and its future development trend.

(three) according to the classification of tourism enterprises, mainly:

Travel agency advertisement, hotel advertisement, tourist city advertisement, scenic spot advertisement, tourist festival advertisement, exhibition advertisement.