What about the Rothschild family now?

The ancients said: "The Rothschild family is not rich for three generations, but it can't escape the fate of decline."

At present, the business of Rothschild Bank Group is mainly mergers and acquisitions, that is, helping large enterprises to acquire and merge other enterprises or reorganize assets. Rothschild's M&A business is mainly in Europe, ranking 13 in the world M&A ranking in 2006.

At present, Rothschild has an office in Asia-Hong Kong. However, the official name of this office is "and Amelot-Rothschild", because its business in Asia is controlled by and Amelot, and it has almost no say. Even some personnel rights are in the charge of ABN amro.

The Rothschild family is small at present. The annual turnover of Rothschild Bank Group is less than $654.38+00 billion, and the profit is less than $3 billion. It is estimated that its total capital will not exceed $30 billion, which is less than the fraction of the big banks in Europe and America.

The reason for the decline is that the Rothschild family made a strategic judgment mistake in 1865, thinking that the American economy would not develop greatly, so they cancelled all branches in the United States. This was a fatal mistake, which directly led to the rise of the Morgan family.

Secondly, the Rothschild family suffered heavy losses in World War I and World War II. Many of its assets in Germany, France and Italy were destroyed, and its office in France was even nationalized after World War II. As a Jewish family, Rothschild suffered a heavy blow under Nazi rule. Although there was basically no loss in the British headquarters, the family power in continental Europe was basically eliminated. During the Cold War, many assets of the Rothschild family in Eastern Europe were taken over by the Soviet Union. As a result, it is conceivable that these assets will not be returned.

Thirdly, Rothschild's insistence on family business also hindered its continued development. Since 1960' s, the big banks in Europe and America went public one after another and raised a lot of money. Rothschild, on the other hand, still developed with his own funds, which was slow and gradually outdated.

The prosperous history of the Rothschild family ended at the end of 19. Today, Rothschild is just an investment bank that ranks 10 to 20 in the world. Small scale, no great command ability.

Is this really the case with the Rothschild family? However, most people think that as an old financial giant, even though the Rothschild Bank has declined, the Rothschild family's industries have spread all over many industries, and its influence cannot be underestimated. Although only a few people can understand his inside story, in fact, the Rothschild family still exists. Maybe he is not as powerful as the currency war, but he is still one of the richest families in the world. Some European and American scholars have also studied him, but by the 1980 s, many works about him had mysteriously disappeared, and his real situation was still full of mysteries. Guy? Baron Guy de Rothschild, a descendant of the famous Rothschild family and a banker close to Lafite and Mu Tong, died in Paris on June 12, 2007 at the age of 98.

Guy? Baron Rothschild, born in 1909, the son of Edward? Baron Edward Rothschild Guy's grandfather James (Meyer? Rothschild's youngest son bought Lafite winery at 1868. But he died soon after he bought the winery. Lafite was inherited by his three sons, alphonse, Gustav and Edmund. At that time, the winery occupied 74 hectares.

The will of the old Rothschild family

Old Rothschild made a strict will 18 12:

(1) All important positions of family banks must be held by family insiders, and outsiders are never allowed to hold them. Only male family members can participate in family business activities.

(2) Family intermarriage can only be carried out between cousins to prevent wealth dilution and outflow. (This rule was strictly enforced in the early stage, but it was later relaxed and allowed to marry other Jewish bank families. )

(3) It is absolutely forbidden to publicize real estate.

(4) In property inheritance, lawyers are absolutely forbidden to intervene.

(5) The eldest son of each family, as the head of each family, can choose the second son to take over only with the unanimous consent of the family.

Anyone who violates the will will lose all property inheritance rights [29].

Rothschild wealth family

The changes in the world political and economic situation after World War II have brought new challenges to the Rothschild family. Thanks to its strong adaptability to the environment, this ancient family has not been abandoned by the times, but has always maintained its status and dignity through the perfect combination of innovation and tradition, thus continuing the legend of Rothschild's financial empire.

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1. Adapt to the environment like an amoeba.

The end of World War II also means the beginning of the Cold War. At this time, the Rothschild family has been passed down to the sixth generation, and its financial dynasty has been established for more than 200 years. After countless stormy waves, the Rothschild family can always survive and develop in the changing times with its strong adaptability.

The biggest loss that the Cold War brought to the Rothschild family was that their industries in Central and Eastern Europe were isolated on the other side of the "Iron Curtain" and then nationalized by the local government. Because the Rothschild family has large-scale basic industries in these countries, such as railways and steel mills, which can generate stable profits, the blow is not heavy. As the Rothschild family in Austria faded out of Europe and moved to the United States, only two Rothschild banks in Britain and France were still operating after World War II.

The commercial characteristics of the new scientific and technological revolution era are large-scale population flow, industrial production and enterprise control. The business elite has changed from the oligarch "lion" in the gentleman era to the "wolf pack" in the electronic age. In a word, conquering the world now depends on everyone fighting together, and it is difficult for a powerful individual to resist a huge enterprise group alone. Only the Rothschild family of two banks has become a "lonely lion" by comparison, which also makes the new generation of the family realize that only by changing themselves can they survive in the new era.

An interesting phenomenon is that whenever there is a major turning point in the times, the media always scoffs at the Rothschild family, thinking that this ancient family will soon go down the historical stage like a dinosaur, but it will guess wrong every time. This is precisely because they underestimated the Rothschild family's ability to adapt to the environment like amoebas. With the spiritual weapons of "flexibility" and "courage" handed down from generation to generation, the family quickly integrated into the post-war trend of the times and continued to be at home in the business world.

2. The secret of lasting prosperity

196 1 year, Anseni, the leader of the British branch of the Rothschild family, died. Leopold, the eldest son of his brother Charles, succeeded him to the throne. Also a partner is Anseni's 29-year-old son Evelyn. In the early 1970s, a promising young Evelyn took her cousin Jacob (the fourth Lord of Deiros Childe) into the bank. The joining of Jacob, who was more enlightened, finally made the British Rothschild Bank reborn and appear in the international financial circle with a brand-new image.

As soon as Jacob took office, he led the bank into the forefront of modern financial industry-corporate mergers and acquisitions. He personally founded the M&A department of Rothschild Bank and became his own manager. Only one year after its establishment, the M&A Department has made several big deals, and also helped the Royal Sun Insurance Company directly under the family to acquire more than 30 counterparts from other European countries, increasing the company's market value to 654.38 billion pounds. With the rapid improvement of M&A department's performance, the number of employees has also increased from 1 at the time of its establishment to 108, and the business should be managed by 10 managers.

Rothschild Bank's best old business-financing-has also been rejuvenated in Jacob's hands. The total amount of financing arranged by banks is increasing at the rate of 6,543.8 billion pounds per year. There are Shell Oil Company, British American Tobacco Company and Philips Company on the customer list, and the British government is also a frequent visitor. When the famous Rolls-Royce Company went bankrupt due to poor management, its bankruptcy agent first thought of asking Rothschild Bank to find a buyer for the company's most profitable automobile department.

Almost at the same time, Rothschild Bank of France is also carrying out drastic reforms. 1956, the bank established a wholly-owned subsidiary, named PLM, to specialize in hotel chains, with Eli, who is enterprising in the family, as the chairman. After ten years of painstaking efforts, Eli has built the company into a giant that invests in hotel chains, motels and restaurant chains. The first superior hotel under PLM is Saint Jacques Hotel, which has 8 12 rooms and opened at 1972.

Yili's wife, Lillian, is responsible for the interior decoration of the hotel and pursues perfection. One month before the opening, she personally led dozens of bank employees to stay in the hotel, and strictly tested the quality of logistics support such as beds, pillows, mirrors, faucets, toilets, hotel restaurants, front desk and laundry rooms in each room. Lillian's pursuit of details has reached a critical level, requiring that the hot water faucet in the guest room can fill a bathtub within two minutes, the noise made by the sewer pipe must be too small for human ears to hear, and the croissants served for breakfast must be hot, crispy and delicious.

The Erie couple run the hotel according to the real aristocratic standards, making St. Jacques Hotel the first choice for the rich in Europe, America and Japan after its opening, and its rooms must be booked three months in advance. After years of development, PLM has become a travel group company, opening a large number of motels near expressway, and also operating luxury hotels and casinos for high-end customers in Switzerland, Germany and Italy.

Compared with our ancestors, it is not inferior.

Today's Rothschild family is not inferior to those legendary ancestors. Take Edgeworth Beresford David, the eighth descendant of Delos julia child, as an example. He is a real gentleman, gentle, and always has a slightly sarcastic smile on his face. However, in order to consolidate its financial empire, Edgeworth Beresford David did not hesitate to tap the base of its competitors and recruited all their capable employees to be under his command. Therefore, the 550 employees of Rothschild Bank in France are all elite soldiers, and they can cope with the competition with more than 10,000 people from Morgan Stanley and Goldman Sachs. Like all successful financiers, Edgeworth Beresford David is not only a businessman, but also a psychologist. He often said, "If you want to recruit talented people, you have to find ways to make them happy. If they feel happy, you have to find ways to urge them to work hard and make profits. "

Another extremely rich member of the Rothschild family in France is Adolf, the grandson of the Israeli founder Edmund. Shortly after the end of World War II, at the age of 20, he decided to devote himself to business, and with a keen sense of smell, he focused his investment on mass tourism, a new industry with the highest profit. To this end, he bought a large number of shares in the American Intercontinental Hotel and took control of this most profitable international hotel chain. In addition, it has also built a holiday villa in Mallorca, a tourist resort in eastern Spain, a luxury sanatorium in Israel, participated in the construction of high-end villas in Paris, and invested in the development of tropical tourist resorts in the western Indian Ocean, Guadeloupe and Martinique. ...

In Switzerland, Adolf invested in the construction of the world's highest ski resort-Meijiefu Ski Resort. Located on a snowy mountain at an altitude of 5,000 feet, it has a heated swimming pool covered with a glass ceiling and a large terrace for helicopters to take off and land, which can directly take skiers to the ski resort at the top of the mountain. 1963, Meijiefu Ski Resort opened. Adolf chartered two special planes, invited 120 dignitaries from Paris and new york to attend the opening ceremony, and bought $8 million insurance for the jewels worn by the wives of these distinguished guests. After the opening of Meijiefu Ski Resort, it has firmly occupied the "holy land" status of skiers all over the world, and the 007 series film "Iron King Kong Braves the Snow Mountain Castle" was filmed here.

In fact, Adolf's business empire spread all over Europe, America and the Middle East. In addition to tourism, he also owns a private bank in Paris and a private bank in Geneva. He also controls the largest toy company and frozen food company in France. In addition, Adolf is a director of Lambert Bank in Belgium and De Beers Group in South Africa. In Israel, it indirectly controls the country's central bank through its own Istep investment company.

4. Will confront "CIC"

In July 2007, it was widely reported in the international media that after Blackstone, China National Foreign Exchange Investment Corporation (CIC) with assets of hundreds of billions of dollars may join BHP Billiton in the form of equity participation. However, few people know that BHP Billiton's equity is also inextricably linked with the Rothschild family.

As the world's largest iron ore producer, the third largest copper producer and the second largest coal exporter, BHP Billiton's Australian Olympic Dam accounts for 40% of the global uranium reserves. By the end of 2005, the market value of the company had reached $88.3 billion. As we all know, the planned acquisition of the global resource product reserve company is the best way to quickly grasp the right to speak in the resource market. It is more effective and cost-effective for China to buy the shares of international resource predators that can control the global resource reserves and sales than to simply buy resources.

BHP Billiton used to make China's steel producers nervous once every spring, and the psychological shadow of iron ore negotiations could not be eliminated. But now, the State Foreign Exchange Investment Corporation has given them hope. It seems that with the passage of time, the relationship between Rothschild and China, an emerging economy, is bound to become closer and closer through some ties. We will wait and see what will happen in the business negotiation between China and Rothschild, a century-old wealth family.

5. Low-key, but everywhere.

After more than 250 years of changes, the Rothschild family has become smaller on the surface, but actually bigger. Unlike the flamboyant American capitalism, the Rothschild family keeps a low profile, and now most people can only meet it when reading history books. But the reality is that it is everywhere.

So far, the Rothschild family bank has refused to go public, which means it doesn't have to publish its annual report at all. For more than 200 years, only the core members of the family know how much business they have invested in the earth and how much money they have earned. Its influence in the world economic circles can only be discovered by a few careful professionals-imagine how ordinary people can see the shadow of the Rothschild family from the skyrocketing iron ore prices a few years ago. Similarly, for the new economy represented by the Internet, only a few people can find out how deeply the Rothschild family is involved. In fact, in 2004, it was the Rothschild family who acted as financing consultants for the auction of 3G mobile communication licenses by the British government-but this news was definitely not seen in the Wall Street Journal.

Just as Ford is synonymous with the American automobile industry, the Rothschild family has long been a symbol of the financial industry. After 250 years of ups and downs, this family is still prosperous, rich and powerful. The change of the star has not changed its success at all. In this regard, the German poet Heine said a very classic sentence: money is the God of our time, and Rothschild is its prophet.

(Excerpted from The Trillion Dollar Mysterious Family —— On Rothschild, the richest man in the Jewish community, World Knowledge Publishing House, first edition, June 5438+October 2008 10, and serialized.)

See the book Currency War (CITIC Publishing House).

supplement

The Red Shield family has a lot to do with Zionism. At the beginning of the 20th century, millions of dollars were provided to early Jewish immigrants who moved to Palestine to help them buy land and production equipment and live and work in peace and contentment. And actively participated in the reconstruction of the Jewish state. The Balfour Declaration issued by the British government declared that Palestine would become "the homeland of the Jews" and became the blueprint for the later establishment of Israel. This famous historical document was sent by the British Foreign Office and published in the name of Lord Nathaniel Maywitt Rothschild, the British branch of the Rothschild family.

The Jewish family background of the Red Shield family and its connection with the Zionist movement naturally became the target of all previous anti-Semitic movements. During the Nazi period, many members of the German branch of the Rothschild family were killed. In addition, all kinds of conspiracy theories based on anti-Semitism and featuring the Red Shield family are also popular, satisfying some people's imagination of the hidden wealth and behavior of this family. The master of money and his version of currency war in China are neither the first nor the last.

The story of the Red Shield family has also been put on the screen and stage. The Hollywood film The House of Followchild (1934) is starring GeorgeArliss and LorettaYoung, and takes Meyer's life as the main story line. Several segments of this film highlight the Nazi anti-Semitic propaganda "DerewigeJude". Broadway musical TheRothschilds was also nominated by TonyAward 197 1.

Rothschild is synonymous with wealth in French and Hebrew. So how rich is the Rothschild family now? At present, the annual turnover of Rothschild Bank Group is less than $10 billion and the profit is less than $3 billion. At the interest rate of 65,438+00%, its assets are worth about 30 billion US dollars, which is only a fraction of that of big banks such as HSBC and Citigroup. The main reason is that the Rothschild family was not optimistic about the American economy in the middle of the19th century and cancelled all branches in the United States. In hindsight, this was a big mistake, which gave the American Morgan family room to rise. So conspiracy theories that claim how much influence the Rothschild family has on the American economy are not the point at all. In addition, the Rothschild family suffered heavy losses in World War II. Under Nazi rule and war, many of its assets in Germany, France and Italy disappeared, leaving few family forces in continental Europe. Assets in Britain are well preserved.

The red shield family was once brilliant, and it is still sticking to it. From this point of view, the gentleman's ze, V does not cut. The way for the Red Shield family to get rich is nothing more than understanding politics and economy. If you don't ask politics, you can only make money, but you can't guarantee to make money, and you can't guarantee to keep the money you earn; You can play politics, make a lot of money, and keep the money you earn.

The media has gone a little too far. It's not as good as before.