What's the use of the Beijing card for mountain and river tours?

Mountain tour is the unified symbol of China's tourism industry, and its Beijing brand is the brand that guides tourists to wear when receiving tourism teams in Beijing. The name, qualification certificate number, work unit and other information of tour guides are usually printed on the Beijing card for tourists to identify and inquire. At the same time, tour guides wearing Beijing brand should also abide by the relevant regulations and the code of conduct for tour guides, and provide tourists with high-quality, standardized and safe travel services. Therefore, the Beijing brand is a symbol of the identity of tour guides and an important means to regulate and manage tourism.