Traditional Culture Encyclopedia - Travel guide - Boundless tourism: How does Guangdong operate the cross-border integration and innovation of "tourism+"?

Boundless tourism: How does Guangdong operate the cross-border integration and innovation of "tourism+"?

Travel without borders. Nowadays, the boundaries of tourism are increasingly blurred. With the vigorous development of tourism, the diversified, comprehensive and cross-border characteristics of tourism are becoming more and more obvious.

Li Jinzao, director of the National Tourism Administration, first put forward the concept of "tourism+"in 20 15. Tourism has more and more impetus, integration and promotion. While expanding its own development space, it will integrate with related industries and fields to promote new formats and optimize and enhance the value of related industries and fields.

Through the development of "tourism+culture", Guangzhou has further explored the traditional culture of Lingnan. Taking the 265438+20th Century Maritime Silk Road strategy as an opportunity, the cities of Hayes, such as Guangshanchao, have created their own unique tourism new products through "tourism+Hayes history and culture". Northern Guangdong, represented by Qingyuan, Shaoguan and Heyuan, will develop rural tourism, eco-tourism and leisure tourism through "tourism+ecology", "tourism+agriculture", "tourism+countryside" and "tourism+lake".

Guangdong International Tourism Expo has set up an "old brand" pavilion since 20 15. A large number of time-honored brands, such as Imperial Capital shang huang, Zhimeizhai, Wanglaoji, Tiger Flashlight, Eagle Money, First Fortune Jewelry, Baoshengyuan, etc., appeared and were warmly welcomed by exhibitors.

Guangdong International Tourism Expo has set up an "old brand" pavilion since 20 15. A large number of time-honored brands, such as Imperial Capital shang huang, Zhimeizhai, Wanglaoji, Tiger Flashlight, Eagle Money, First Fortune Jewelry, Baoshengyuan, etc., appeared and were warmly welcomed by exhibitors.

Marine tourism is an important part of Guangdong tourism. During the "Thirteenth Five-Year Plan" period, Guangdong will build a "Baiyue-style coastal tourist area in western Guangdong". Relying on the long golden coastline, tropical climate resources in tropical South Asia and colorful Baiyue culture, Guangdong is committed to developing tourism products such as coastal vacation, warm winter tourism, eco-tourism, hot spring health preservation and Hayes cultural tourism.

Of course, in addition to "+resources", "+industries" and "+tools", tourism can also join national strategies and new lifestyles.

Tang Fang think tank believes that "Tourism Plus" is a revolution in thinking, with rich connotations and broad boundaries. In the new era of tourism development, the development of tourism should not be limited to one thing or one place, but should seek new space with cross-border and integrated ideas, which is also the charm of "tourism+".