Xinhuanet Commentary: Can fame and fortune be gained by renaming the scenic spot "Langya Pavilion"?

Xinhuanet Commentary: Can fame and fortune be gained by renaming the scenic spot "Langya Pavilion"?

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November 14, 2015 11:07:30 Source: Xinhuanet

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Li Dongbiao

Recently, with the popularity of the TV series "Langya Bang", the names of Langya Mountain and Langya Pavilion have Where the "real body" is has aroused the interest of many viewers. Shandong, Jiangsu, Anhui and other places have started to compete for the ownership of this mountain. Recently, Huifeng Pavilion on Langya Mountain in Chuzhou, Anhui Province has taken the lead in changing its name to "Langya Pavilion". Regarding the name change of Huifeng Pavilion, the local government said it wanted to use the hit drama to drive the development of tourism and increase the popularity of Langya Mountain.

Popular film and television dramas in scenic spots have driven the development of tourism, and Langya Mountain is not alone. In the 1990s, the Qiao Family Courtyard in Shanxi became an instant hit because of Zhang Yimou's "Raise the Red Lantern". It quickly stood out among the many courtyards in Shanxi, and its reputation soared. Tourists came in droves. The later TV series "Qiao Family Courtyard" further established its status. In addition, thanks to the movie "A City Full of Golden Armor", the Tiansheng Sanqiao Scenic Area in Wulong, Chongqing has become famous, and the average daily tourist reception has increased significantly. The release of "If You Are the One" made Tropical Paradise Forest Park in Sanya, Hainan famous.

With the help of popular movies and TV series, these scenic spots have not only increased their popularity, but also brought considerable economic income, which can be said to be both fame and fortune. In fact, after careful analysis of these successful cases, it is not difficult to find that the above-mentioned scenic spots are the filming locations of film and television dramas. The elements in the drama are highly consistent with the scenic spots. Tourists visiting with their impressions can easily trigger emotional reactions.

On the other hand, Chuzhou Langya Mountain, because of the popularity of "Langya List", which has little to do with itself, hastily renamed Huifeng Pavilion, a scenic spot with a history of hundreds of years, as "Langya Pavilion". It is true that Somewhat far-fetched. First of all, the TV series "Langya Bang" is adapted from the novel of the same name. Both the historical background and the plot are fictitious. The "Langya Mountain" in the TV series is just made up by the author based on the needs of the plot. "Nirvana in Fire" was not filmed in Langya Mountain in Chuzhou, and there are no related elements. How meaningful is it to just use a name to make a fuss about it? Even if we take a step back, some tourists visit Langya Mountain out of curiosity, but they cannot find the emotional Langya Mountain. How to establish the reputation of the scenic spot?

Secondly, Chuzhou Langya Mountain is not without historical resources that can be explored. Langya Mountain has long been famous for Ouyang Xiu's "The Drunkard's Pavilion". "Chuchu is surrounded by mountains. Its southwest peaks and forest ravines are particularly beautiful, and the one that looks awe-inspiring and deep is Langya." It was on Langya Mountain that Ouyang Xiu wrote a famous poem that has been passed down through the ages. The Drunkard Pavilion has also endured for more than a thousand years and has been named the first of the "Four Famous Pavilions in China". The "Drunkard Culture" centered on "The Drunkard's Pavilion" and "The Drunkard's Pavilion" has a profound influence and has become a landscape in traditional Chinese culture.

Regardless of the rich historical resources, the "Huifeng Pavilion", which was built in the Ming Dynasty and passed down for hundreds of years, was put aside and replaced with the "Langya Pavilion" plaque that was not worthy of it. People have questioned the management of Langya Mountain.

Fundamentally speaking, the long-term development of scenic spots requires innovative development based on full consideration of historical heritage and practical factors, creating a scenic spot culture that suits its own characteristics, and impressing tourists with high-quality tourism products and service quality, rather than just Hope is pinned on a drama