The model essay of catering promotion program is brief.

In the early stage of activity preparation, you will need to use the planning book, which is the flow of the whole activity. How much have you prepared for your activity planning book? The following is the "Brief Model essay on catering promotion scheme" compiled by me for you, for reference only. Welcome to read this article. The model essay of catering promotion program is brief (1)

1. Purpose of the activity

Through the publicity before and on Father's Day, we will give warm reminders and gifts to customers who have dined, and provide customers with other over-value services, so as to move customers and increase their emotional attention to our xx club, and constantly focus on xx, thereby improving our turnover, customers' turn-around rate and loyalty to our xx club brand.

Through our emotional marketing (providing value-added services), we will continuously improve our xx's market share in Langfang catering market and keep ahead of our competitors.

2. Activity time

2xx-x-xx.

III. Venue

xxx.

IV. Activities

1. Customers who come to our store for dinner on Father's Day can call their father for free, whether it is local or domestic long distance. The time limit is xx minutes.

2. Customers who come to our store for dinner on Father's Day will have the opportunity to take a photo for free and send it to my father for free.

3. If a guest invites his father to our restaurant for dinner on Father's Day, he can enjoy the following benefits:

(1) Take a group photo for free.

(2), a photo frame.

(3) Send xx copies of special dishes to commemorate Father's Day.

(4) Give a gift (tie, etc.).

4. If you invite your father to dinner, you can enjoy the above discount, and you can also enjoy a discount of xx on the whole order.

5. For fathers who celebrate their birthdays on Father's Day, our store provides a free Father's Day family package table for xx people or less.

v. Publicity and atmosphere creation

(1) External advertising

1. Make X print media advertisements.

2. X period of TV advertisement.

3. Online advertising.

4. Advertisements for high-grade buildings

(2). Mass sending of short messages.

SMS content: It's Father's Day, and all staff of xx wish your father health and happiness! Father whose birthday is the same day can enjoy a free family package! There are more surprises! Telephone number for ordering food:

(3) Through the arrangement of various advertisements (pictures and words) in different locations inside and outside the store, we will carry out all-round and three-dimensional publicity to create a strong Father's Day cultural atmosphere in the store. The specific work arrangement is as follows:

1. Water sign outside the store, reminding customers for the first time.

2. In-store advertisements and atmosphere creation:

(1) X exhibition stands.

(2), xx pictures.

(3) Special Father's Day menu.

(4) Free Father's Day family package.

(5), soft text on the table.

(6) Background music: "Go home often" and "Father" play in a loop.

(7), employee greetings: Happy Father's Day! And so on to remind customers of the second and third Father's Day, so that customers can feel Father's Day or think of their father in their hometown or the hardships and difficulties of being a father, which is not easy to pave the way for the later touching!

3. On-the-spot interaction:

(1) Send a father-son (female) heart-to-heart dish. Blessing words: I wish the father, son and daughter in the world will always be heart-to-heart and happy!

(2) Take photos on the spot. Voice over: Leaders, let's leave this eternal moment on this unforgettable day of Father's Day! We'll send it or send it to you then.

(3) propose a toast to the father at the scene and the father in the world. Toast: Today is Father's Day. I wish the father at the scene and the father far away from home a happy holiday and good health!

(4), (after the toast) said: Leaders, my assistant and I present a song "Father" to the fathers and guests at the scene, and wish you and your Father's Day happiness and good health again! (Push the atmosphere to a climax)

VI. Precautions

1. Propagandizing manuscripts, words and expressions should be appropriate, accurate and in place. If they are too much, they will be false. If they are lacking, they will not be able to have feelings with customers, and it will be difficult to touch customers.

2. All staff should be trained on the contents of Father's Day activities to get familiar with them.

3. Father's Day promotions cannot be enjoyed at the same time as other promotions.

4. Father who comes to our store for his birthday on Father's Day must make an appointment in advance.

5. When the father who celebrated his birthday in our store or invited his father to dinner in our store, he should organize the management to say a word of blessing for his father.

6. Make sure that the raw materials of special dishes for Father's Day are sufficient. The model essay of catering promotion program is brief (2)

Commodity sales are divided into off-peak seasons, and hotel products are no exception. For different enterprises, the off-season time allocation is naturally different. After the popularity of our hotel in the spring of the lunar calendar, the overall sales volume has declined, which is also the contradiction between the off-season and the peak season that has always existed in the hotel business. In fact, being weak or not is only relative. As long as you work hard and make a run on your competitors, you can still make your sales share have more room for improvement when the overall sales volume of the market drops. In view of the arrival of the off-season, this marketing plan is specially made.

1. Purpose of the activity

1. Expand the tourist market through cooperation with travel agencies, tourist attractions and taxi companies.

2. Directly or indirectly promote the potential customers inside or outside the hotel, stimulate secondary consumption, strive for more repeat customers, urge customers to eventually become old customers and vip guests of the hotel, and finally increase the sales of the hotel.

second, the activity time is

2xx, x, x, x, x, x, x, x, x, x.

III. Departments involved

Sales Department, Catering Department, Front Office Department and Housekeeping Department.

IV. Activity theme

Warm spring carnival season, welcome with courtesy.

V. Activity plan

(1) Promote in various ways to make the off-season not dull

Method 1: Contact the local travel agency in advance to attract customers for our hotel in the form of commission.

the specific operation is as follows: the person in charge of the travel agency who introduces the team customers to our hotel will pay a commission of RMB X per room, and settle in cash on the same day.

mode 2: make alliances with various tourist attractions for mutual benefit.

the specific operation is as follows: after reaching an agreement with various tourist attractions through consultation, all guests who hold our hotel vouchers can use them as cash when they stay in our hotel for consumption. (Vouchers are valid during the activity, and are invalid after expiration. Vouchers are not discountable and are used to offset the consumption of hotel rooms and restaurants. ) or you can enjoy tickets and consumption discounts when you spend money at various alliance tourist attractions with our hotel vouchers (depending on the agreement of each attraction).

mode 3: contact the taxi company to provide long-term cash rebate for taxi drivers who are sent to our hotel.

The specific operation is as follows: Give the driver a discount card of our hotel with its license plate number. If a guest enjoys a discount with this card when registering, he can get a cash commission of xx yuan for the owner, and settle the account at the end of the month or cash it immediately.

(2) Give preferential treatment to customers and expand the incentive plan

Offer 1: All foreign individual travelers who stay for X times in a row at the current retail price in the current month can give away a general order or a general standard X room for free. Or the social individual who stays for X nights in a row will be given X bottles of mineral water.

discount 2: when you book a deluxe room or a landscape room of 2xx x x x x months in advance, and confirm and pay the corresponding deposit in time, you can enjoy a crazy discount of x discount on the retail price. (The specific operation method is to be determined)

Offer 3: Cooperate with banks, and guests with designated bank credit cards will be given X vouchers when spending money at the hotel.

offer 4: use one day a week to get a few rooms for special price.

VI. Advertising

1. Make vouchers and discount cards printed with the hotel profile and geographical location, and pay the consumption instructions to highlight the unique corporate culture.

2. Advertise road signs in nearby tourist attractions and railway stations, aiming at business and government officials who are in transit or visiting.

3. During the activity, the preferential policies will be scrolled on the electronic screen all day.

4. Spray painting or pop publicity in front of the hotel.

VII. Advertising budget

The distribution of advertising budget is as follows:

1. The production cost of vouchers is controlled at: X yuan.

2. The production cost of the discount card is controlled as: X yuan.

3. The advertising expenses of scenic spots are controlled at: X yuan.

4. the cost of inkjet printing in front of the store is controlled as: x yuan.