Industrial position of Fanjingshan tribute tea

(1) The tea garden is small in scale, with outdated workshops, backward equipment and insufficient capital investment. The largest enterprise area is 1 100 mu, and the smallest enterprise tea area is 220 mu, with small business scale and weak ability to resist market risks. The proportion of famous tea is small, accounting for only 2% of the output. Each tea farm (company) is independent, independent of standards, and has its own packaging. There are many tea brands, but few well-known brands. The product quality is uneven, the total quantity is small, and the market share is not high. No competitive advantage. The county tea market is chaotic, and the phenomenon of shoddy and shoddy is serious. Due to lack of funds, some tea gardens are poorly managed.

(2) Unified management of production and market shortage. After the system reform of tea enterprises in the county from 65438 to 0998, the production enterprises did not cooperate and were unwilling to invest in brand maintenance and publicity, and the large-scale and influential exhibitors were unwilling to participate, which led to the decline of product quality and brand awareness.

(3) The tea enterprises in the county have weak credit ability and poor financing ability, and the relationship between banks and enterprises is particularly tense, which has affected the development of tea industry in the county.

(d) Scattered cultivation and insufficient investment. Young tea gardens have seized the opportunity of returning farmland to forests, but the land has been contracted to one household, the planting is scattered, and the input of base fertilizer is insufficient. Agricultural engineering facilities and tea garden infrastructure are not perfect, such as roads, ditches, shelterbelts, tea leaves and soil and water conservation facilities are not matched, and tea gardens are not planned and designed strictly according to the characteristics of mountainous areas. The planting area of Ilex kudingcha is considerable, but the production and processing technology is weak, and the expected orchard rate is low, so the situation is not optimistic.

(5) The ideological quality of tea farmers can't keep up with the development of tea industry. Tea farmers don't understand the market dynamics, have insufficient knowledge of pollution-free tea, have poor quality concepts, have the idea of selling whenever they want, only pay attention to immediate interests, abuse chemical pesticides and fertilizers, cause environmental pollution and affect the sanitary quality of tea.