Silver-haired people are mostly "rich and have leisure" and are optimistic about their market potential.

Data shows that in the past six months, the number of car rental orders for users aged 60 and above has increased by 108%, far exceeding the platform’s 43% growth level

Two people in a car redefines "60-year-old" "Travel"

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Travel experts Muzi and Muyi are 61 years old. After retirement, they lived a long-awaited "second life" and redefined "Tourism at 60". Most of the silver-haired group has "money and leisure", and their requirements for travel quality will become higher and higher. The market potential of silver-haired tourism is fully optimistic.

"In the autumn of our lives, let's go see the golden mountains and plains..." Muzi and Muyi, travel experts from Tianjin, have just finished a long-lasting self-driving trip to the Northwest. They are not the usual young travel bloggers, but a 61-year-old retired couple.

Climbing cliffs and waterfalls, climbing over snow-capped mountains with crampon boots, driving more than 10,000 kilometers through the Northwest... Muzi and Muyi lived the long-awaited "second life" after retirement. ”, also redefined “60-year-old tourism”.

After returning from the trip, they quarantined themselves at home for 14 days, sorted out photos, edited videos, published travel notes, and began planning their next departure.

Self-driving trip to the Northwest, 12,000 kilometers in 28 days

In September this year, Muzi and Muyi took a self-driving trip to the Northwest to enjoy the autumn. They started from Tianjin and passed through Taiyuan, Yinchuan, Zhangye, Dunhuang, Turpan and other places, covering a distance of 12,000 kilometers in 28 days.

"I think self-driving is a relatively safe way to travel now." Muzi said that self-driving travel does not require public transportation, can avoid contact with dense crowds to the greatest extent, and can walk freely. Don’t go to crowded scenic spots. After cross-provincial travel from various places sent out positive signals, they set off in their cars.

Self-driving travel is their favorite way to travel, and it is free enough. Sometimes when they reach a place they particularly like, they will stop and stay for a while. Driving hundreds of kilometers on the road every day, they have also encountered situations where their car broke down, but with years of driving experience and the help of local kind-hearted people, they have always been safe.

Make a guide before departure and write a travel diary after returning.

Every time Muzi and Muyi travel, they are completely free to travel. For them, traveling in a group is relatively restrictive and not enough fun, while traveling on your own can give you a more in-depth experience and is more casual.

Before traveling, Muzi will prepare travel strategies in advance, and sometimes even study them for a month or two. They will carefully plan self-driving routes, book hotels, determine specific daily itineraries according to their own preferences, and prepare everything before setting off.

Making guides is inevitably tedious, but Muzi enjoys it very much, "This is a re-learning process for me, just like reading and studying. I can learn a lot."

< p> Writing a travel diary after returning from a trip is also essential. Muzi summarized his recent self-driving trip to the Northwest in a travelogue of more than 20,000 words and posted it on various travel websites. Writing travel notes is both a review and a sharing, and it is also full of fun in her opinion.

Muzi’s travel notes are illustrated with pictures and texts, and there are also edited videos - this is what she has learned by herself in the past few years. “They are all self-taught, and continuous learning can lead to continuous progress.”

“The elderly of our generation are not bad”

“Wherever we go, there are actually a lot of old couples traveling by car!” Muzi said that many self-driving tourists Some are retired, and some are in their 70s.

Insightful data on the travel trends of seniors released by Ctrip shows that in recent years, the consumption of seniors has upgraded, and the frequency of travel among seniors has increased. As of October this year, the number of registered users of the platform who are 60 years old and above has increased by 22% year-on-year. In the past six months, the per capita spending of people born in their 50s and 60s has increased by 35% year-on-year. The travel options of senior citizens are also becoming more diverse. In the past six months, car rental orders for users aged 60 and above have increased by 108%, far exceeding the platform’s 43% growth rate.

"The elderly of our generation are not bad in terms of knowledge, economy and physical fitness." Muzi said with a smile that her travels will not stop and she must continue to strengthen her physical fitness. "It will only matter how far I can go in the future. How far to go”.

The market potential of silver-haired tourism is fully optimistic. Data from the seventh national census released this year show that there are 260 million people aged 60 and above in my country, accounting for 18.7% of the total population. A research report released by the China Aging Industry Association predicts that by 2040, the elderly tourism market will account for about 50% of the national tourism market.

Industry insiders suggest that tourist attractions in various places should carry out various "aging-friendly" transformations to adapt to the travel needs of the elderly; the senior group will have increasingly higher requirements for travel quality. Faced with this With the huge "rich and leisurely" group, tourism companies can design related tourism products more targetedly, so that elderly consumers can better enjoy "poetry and distance".