Introduction to the terminology of scented candles

Scented candles are a relatively traditional way to add fragrance to your home. On a quiet night, or when you need to create a romantic atmosphere, candles are one of the indispensable embellishments. The dancing flames and diffuse fragrance create a warm feeling. Through the fragrance, you can relieve the tension and busyness of life. It can be placed in any ideal place such as offices and residences. It is one of the most popular ways of diffusing aroma in Europe and the United States. In modern life, candles are no longer simply a solution to "urgent needs"; they have become an indispensable element that embellishes the atmosphere of life. The curls emitted by DIY scented candles can soothe the spirit. In addition, it can purify the air and remove bacteria in the air. At the same time, it has become a catalyst for the joy of life and a navigation light for entrepreneurship and wealth. Scented candles have gradually become popular in our country with the launch of Sunshine Bus's "DIY Candle Aromatherapy Shop Business Plan".

For people in developed countries, candles have become a way to adjust the taste of life. 96% of them feel that it is very affordable, innovative and fashionable to create a relaxing environment at such a low cost. Candles with different shapes, fashionable and warm are no longer lighting tools, but are used for viewing, changing home atmosphere, aromatherapy, creating fragrance, etc...

Craft candles are still a blank market in China, and there is almost no market for them. There are no competitors and the market potential is huge.

Candles are divided into jelly candles, crystal candles, paraffin wax, pearl wax, tea wax...

Making a candle is not as difficult as imagined. Many three-dimensional craft candles are poured out of molds, slightly carved and then colored. You can design a variety of models yourself, which has a relatively high technical content. The problem lies in the mold of the three-dimensional candle. After it is processed by a mold company, it can be used directly.

At the same time, in today’s pursuit of individuality, fashion, and uniqueness, DIY is becoming popular. If you open a fashionable candle self-service store and let customers make the candles of their own imagination, it will not make new things more popular. Is it fresh? It also emphasizes the fun of making. When customers make beautiful candles, they will appreciate it with their hearts, which naturally emphasizes the ornamental value.

When the aroma permeates the room, the effect is shown on the body -

Respiratory tract: through the sense of smell, it is transported to every part of the body through the blood. Because the mucous membrane in the nasal cavity is acidic and can effectively absorb substances.

Pulmonary exchange: After entering the lungs from the respiratory tract, oxygen is transported from the blood vessels to the whole body by the alveoli.

Brain center: The olfactory receptors directly enter the brain central system, prompting the brain to secrete hormones. Different tastes can prompt the brain to secrete different hormones, and hormones themselves are composed of many chemical components. to cells in various parts of the body to achieve therapeutic effects.

When it comes to the "therapeutic" effect, the different aromas emitted by different scented candles will also have different effects on the body, such as chocolate, strawberry, blueberry, etc., because the sweetness is the main component of the taste. The main tone helps to eliminate depression. As for floral fragrances, such as jasmine, rose, lily and chrysanthemum, they all have aphrodisiac effects, which can eliminate the unhappiness in the heart and accelerate blood circulation. Some plants, such as lavender, tea tree and cypress, can bring healing properties, calm the body and mind, and have antibacterial properties. In a traditional sense, the reasons for using candles come from religion, culture, life needs and other reasons. The global consumer demand for candle products is stable in the long term and has a certain growth trend. But in the 21st century, the candle market is also quietly changing! The author also talks about the prospects of the scented candle wholesale market based on many years of experience in the wax art industry.

As mentioned above, from a traditional perspective, candles are generally used for religious, cultural and daily needs. Nowadays, candles purchased at retail are not used for traditional purposes. Modern candles are developing more in the direction of scented candles and wax art. The author below introduces to you a real case of the successful transformation of an offline traditional candle manufacturer such as aromatherapy candles:

This is a candle product manufacturer in Shanghai. In its early years, it produced traditional candle products, mainly for domestic sales and The retail industry can be regarded as making money every day. However, since China joined the WTO in 2002, market competition has become increasingly fierce and performance has declined day by day. In fact, friends who know marketing will definitely say that this is not normal. From the growth stage to the maturity stage, the company at that time was considered to have entered a period of decline. At this time, you either need to transform into new products or quickly take the money and leave. At first, the boss thought that after so many years, he had earned enough to go home and retire, but he couldn't bear to see that his employees who had worked with him for many years were about to lose their jobs, so he made up his mind to consider a transformation. But after all, transformation is not that simple. After much deliberation to no avail, he discovered a new path!

Speaking of new roads actually doesn’t count. This is a scene I encountered while traveling abroad: the boss’s child was studying abroad. On Christmas Eve, the boss and his wife flew to the United States to visit their daughter. When I was on the shopping street, I saw a wax art product store. The owner went into the store to have a look out of curiosity. This is amazing to see. The decoration and design in the store are very exquisite. Different from ordinary traditional candles, these candles can also have the fragrance of flowers after being lit.

And the price is even more staggering. A candle that looks the same as our own except for the color can actually be sold for thirty dollars! The price of candles is one hundred yuan equivalent to RMB! Does anyone buy this too? The boss continued to consult the store owner, and after asking, he learned that this was the most popular scented candle in the United States at that time. Many white-collar workers and industry elites spend money to buy this candle. Many people in the hotel, restaurant, and wedding industry purchased them in bulk to create the atmosphere of the scene. At that time, almost all restaurants that could light such candles were expensive! The owner of a candle factory who has been in the industry for many years discovered business opportunities with his years of business acumen: a scented candle that is not difficult to make can be sold at a high price. Why can't we do it? To this end, the boss purchased various types of candles and rushed back to China to research. Finally, he developed candles with the same smell, color, and quality and exported them to Europe and the United States, creating a new era for the company!

It is not difficult to see from this case that candles are no longer just a daily necessities in the traditional sense. More to come in other places! For the "new version" of the candle industry, the entire development trend will be more life-oriented, which is the so-called ideal living state. However, as of 2013, there are very few candle manufacturers engaged in large-volume, professional production on the market, and Kujia Home Furnishing Network is one of the few wholesalers with strong strength.

In fact, for people in developed countries, as mentioned in the previous introduction, scented candles in Europe and the United States are already common items in white-collar life. They are mostly used for viewing, changing the home atmosphere, aromatherapy, Create fragrance, etc., but scented candles are still a blank market in China.

There are almost no competitors and the market potential is huge!