Why was Wuzhen Westward Journey Theme Park not built?

This dream park moved from the movie is a theme cinema that integrates culture, tourism, entertainment and technology. It is based on Stephen Chow's "Westward Journey" series of themed movies and is based on "The Star". ” and the film works developed and created by Cultural China Communication Group in the future as a supplement, it will carry out cinema projects and related cultural tourism, leisure vacation, high-tech entertainment and display, commercial development, and the development and operation of theater derivative products. According to reports, Cultural China Communication Group and Stephen Chow are the major shareholders of the film and television theme park.

Tao Yongchun, mayor of Wuzhen and director of the Wuzhen International Tourism Zone Construction and Management Committee, said that the "Westward Journey" theme park will be a tourist attraction that is built to meet 5A standards in the Wuzhen Provincial Tourism Experimental Zone. The project has a planned land area of ??1,000 acres and is adjacent to the mature Wuzhen Scenic Area. It will be launched at the end of 2013 and will be completed and open to the public in 2015.

If the provincial government’s approval of the establishment of Wuzhen Provincial Tourism Experimental Zone marks the beginning of Tongxiang’s efforts to build China’s largest tourism county, then the establishment of the “Westward Journey” film and television theme park will be Tongxiang Tourism is heading towards the first New Year "blockbuster" in the largest county. This "blockbuster" will also brand Tongxiang tourism as a "film and television" symbol.

As a result, Wuzhen tourism has also completed a comprehensive transformation from a single product to ancient town tourism, health tourism, and cultural tourism. It will eventually form a city consisting of two ancient towns, East and West, and two health resorts, Pingan and Yada. The two cultural zones of Journey to the West and the Cultural and Creative Park are composed of six large three-dimensional scenic spots.

Why did Dream Park settle in Wuzhen?

Why did the "Westward Journey" film and television theme park settle in Wuzhen International Tourism Zone? The report card of Wuzhen Scenic Area during the Spring Festival Golden Week that just passed is enough to explain the reason: it received 203,200 tourists, a year-on-year increase of 49.86%. Wuzhen ranks first in the ranking of single scenic spots in the country in terms of both number of people and comprehensive benefits. Lu Aichi, director of the Tongxiang Tourism Commission, said that in 2012, Tongxiang received 11.8 million tourists and achieved tourism revenue of 10.2 billion yuan, of which Wuzhen received more than 6 million tourists, and tourism ticket revenue reached 338 million yuan, an increase of more than 15% over the previous year. .

The charm of Wuzhen no longer only attracts tourists, but tourism-related "crocodiles" are also "traveling" to Wuzhen one after another. In June 2012, Yada International Holdings Co., Ltd. invested 10 billion yuan in the Wuzhen International Health Ecological Leisure Industrial Park, which has officially started construction. This is also China's first comprehensive health and senior care industrial park invested by the National Social Security Fund. According to investors, after the industrial park is completed, it will become a first-class rehabilitation medical, leisure and health park with the most complete functions, the most advanced facilities, the most diverse models, and the largest scale and capacity in China.

On December 31, 2012, the provincial government approved Tongxiang to build the Wuzhen provincial tourism pilot zone. This is also the first provincial tourism pilot zone in the province, and also marks the rise of Tongxiang's tourism industry development into the "Zhejiang Strategy" ". Wuzhen International Tourism Zone is the core of Wuzhen Provincial Tourism Experimental Zone.

In the view of Lu Yuedong, Secretary of the Tongxiang Municipal Party Committee, tourism will be the most iconic industry in Tongxiang. “In the next five to eight years, we will invest 60 billion to 80 billion yuan to give full play to Wuzhen’s tourism effect, integrate high-quality resources such as canals, celebrities, religions, and markets, and create the most classic tourism brand in the country.

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