Traditional Culture Encyclopedia - Travel guide - What are the classifications and different characteristics of tourist real estate?
What are the classifications and different characteristics of tourist real estate?
1. Re-understanding of Chinese Characteristic Tourism Real Estate Tourism real estate is a real estate project developed on specific land and has a clear correlation with a certain type of tourist area in terms of internal and external space and theme connotation.
The routines of domestic and foreign tourism real estate are different. Foreign tourism real estate focuses more on hotels and high-end residences, while domestic tourism real estate has developed another type of tourism real estate, which is based on a large tourist area, eco-city and other models as its theme, and is accompanied by a large number of residential real estate and some large-scale residential areas. Hotels and other commercial real estate. Compared with pure residential real estate or pure commercial real estate in the past, it is equivalent to putting several eggs in one basket, forming a development model of industrial combination. In China, tourism real estate is actually a tourism complex or cultural complex.
2. Classification of domestic tourism real estate We classify domestic tourism real estate.
They are: The first category is tourist landscape real estate: it mainly refers to various above-ground buildings and related spaces built for tourist activities in tourist areas such as sightseeing, leisure, entertainment and other direct tourist attractions.
The second category is tourism commercial real estate: mainly refers to buildings such as shops, restaurants, entertainment cities, tourist service centers, clubs, conference and exhibition venues and other buildings that provide tourism-related services in or near tourist areas. relational space.
The third category is tourism and vacation real estate: it mainly refers to various types of real estate provided directly for tourists or vacationers for tourism, leisure vacation or business vacation residence, such as resort hotels, business resort hotels, Resorts, rental vacation villas, property hotels, property hotels, etc.
The fourth category is tourist residential real estate: it mainly refers to various types of residential buildings that are functionally and spatially related to tourist areas, such as vacation villas for sale, resort apartments (second residence or first residence) residence), etc. Tourism residential products can effectively extend the service functions of the tourism industry chain, speed up the recovery of tourism investment, and reduce the risks of tourism investment. In the domestic market, tourist real estate in the usual sense mostly refers to tourist residential real estate. Here we define the concept of tourism real estate in this book into two categories: broad tourism real estate: urban agglomeration tourism real estate, tourism landscape real estate, tourism business real estate, and tourism residential real estate. Tourism real estate in a narrow sense: pure tourism and vacation real estate.
3. Foreign tourism real estate types and product segmentation
(1) Tourism real estate types and product segmentation: Foreign commercial operation tourism real estate: distributed in major business and tourism cities Various types of tourist-star hotels, apartment hotels, resort hotels, serviced apartments, budget hotels, etc. with investment and operation as the main purpose. Foreign leisure and vacation consumption tourism real estate: distributed in famous tourist attractions, tourist resorts, coastal cities and other areas, such as various types of holiday apartments, villas, etc.
(2) Segmentation of private participation in tourism real estate products: Based on the summary of international tourism real estate development experience and in-depth analysis of the internal factors of international tourism real estate investment development and market demand, private investment value and Consumer demand motivations are distinguished.
Tourist real estate is mainly divided into the following three types of consumption and investment: Consumption type: various types of timeshare properties. Real estate investment + leisure and vacation consumption: vacation apartments/villas, etc. Commercial real estate investment: various operating hotel properties, such as: tourist star hotels, all-suite hotels, resort hotels, budget hotels, serviced apartments, etc. Comparatively speaking, domestic tourism real estate is quite different from foreign tourism real estate. The two have formed different development directions in different countries, national conditions and economic environments.
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