Travel terminology traveler

The "Traveler" column was founded in July 2004. It is Tourism TV's flagship humanistic travel program. It is a travel imaging product tailor-made by Tourism TV for people who are keen on traveling. It is the most watched travel program in mainland China and one of the most important programs in the fields of outdoor adventure, human geography and public welfare and environmental protection on Chinese TV.

Walker

"Walker" is a series of programs with the theme of walking and discovery, and the humanistic style of travelers' personal charm and purpose as the main body. Embark on a special journey outside the public eye and off the beaten path, discover beautiful landscapes, enjoy exquisite food and intoxicating wine, collect unique collections, and read dusty history, people and fresh events. . The difference between "Walker" and other travel programs lies in its personal rather than commercial-industrial perspective, which emphasizes the public sharing of personal discoveries. "Walker" is a traveler's personal diary. He used images to record the characters and scenes that moved him at any time. The "Walker" column is like a platform to publish similar video essays, allowing viewers sitting in front of the TV to touch the texture of life, because "Walker" is very close to life.

The "Walker" column launched China's first road documentary "Hitchhiking to Berlin" in 2008; in 2009, it launched the world's longest land crossing "All the Way South"; in 2010 it launched the first cooking exchange travel series "Who Lend Me the Kitchen" was launched; in 2011, the Walker Outdoor Video Festival was launched to sort out the annual walking events; in 2013, the Walker launched the "My Overseas Life" series; the longest wedding in history, "300 Days of Global Wedding", happily circled the earth; 2014 The "Fuck Amazon" series in 2016 ignited the passion for adventure; the mobile kitchen of "Invite the Boss" has been tasted all over the world.