What is the core connotation of tourism complex?

China's economy has taken off in an all-round way since the beginning of the 21st century, which has promoted the rapid development of real estate. The per capita income of the Chinese people has exceeded 3, US dollars and gone up all the way. Chinese people's travel has changed from traditional sightseeing to leisure tourism, the development of tourist attractions has changed from single development to comprehensive development, and large-scale real estate has changed from traditional residential real estate to comprehensive leisure real estate. Tourism real estate strongly promotes the tourism industry in China to upgrade again, and shows the following characteristics:

> > Based on excellent tourism resources and certain land. This is the premise of tourism real estate. It should be pointed out that the tourism resources mentioned here are the concept of pan-tourism resources including artificially created resources, and how to transform them into tourism products with unique attraction is its core direction. Land resources can be large or small, which determines the scale of tourism complex and affects the proportion structure of products.

> > Take the function of tourism and leisure as the leading factor. As a tourism complex, the function of tourism and leisure must be dominant. Based on the framework of comprehensive development of pan-tourism industry, the concept of "comprehensive tourism and leisure" should be integrated with various tourism functions such as sightseeing, amusement, leisure, sports, conference, vacation, experience and residence. Of course, the comprehensive configuration of functions in actual development is not a simple combination of multiple functions, but should focus on building one of them according to specific conditions.

> > By means of comprehensive land development. Tourism complex is actually a means of comprehensive land development and utilization oriented by tourism and leisure. Its goal is to achieve multi-functional and multi-format agglomeration through comprehensive development, enhance land value through tourism development, promote the development of derivative industries and multi-cultural interaction, and finally realize the optimization of development returns.

> > With leisure real estate products as the core. The leisure real estate products mentioned here include resort hotel real estate, leisure commercial real estate (commercial street) and leisure residential real estate, as well as other characteristic theme real estate such as creative real estate, which is the core of tourism complex development and the core of profit.

> > Guaranteed by higher quality service. As an upgrading mode of tourism development, the tourism complex must have higher quality services beyond the general scenic spots as a guarantee to achieve good operation.

after years of development, tourism real estate has recently entered a super-large-scale era, such as the high-profile development of Changbai Mountain comprehensive tourist resort with a area of 5 square kilometers by Dalian Wanda Group and several consortia, Haitang Bay in Hainan, the nearly 15,-mu Guangdong pickup sports city developed by Evergrande Group, and the 8,-mu marine complex developed by Guangzhou Changlong Group in hengqin island, Zhuhai in response to national policies. This is determined by the comprehensive requirements of funds, expertise and management. The eruption of the super-large tourism complex in recent two years has triggered the country to issue strict industrial policies. In the summer of 211, the National Development and Reform Commission urgently issued a notice to stop large-scale theme parks-all theme parks with an investment of more than 5 million yuan and an area of more than 3 mu must be submitted for approval to the State Council. This has also led the development of tourism complex to some extent. The emergence of "tourism complex" is the result of three major upgrades: "upgrading of tourism consumption mode (from single sightseeing to comprehensive leisure vacation), upgrading of scenic area development mode (from single development to comprehensive development) and upgrading of tourism real estate development mode (from traditional residential development to comprehensive commercial real estate development)".

as a national brand organization of theme tourism planning, Guangzhou Zhihui Tourism Scenic Area Management Co., Ltd. has made a lot of professional proposals on tourism complex, leading domestic counterparts, and solved urgent strategic problems for the government and enterprises, and guided these enterprises to successfully cross the industry gap and smoothly introduce into a new world of theme tourism development. For example, Phoenix Mountain Water Park in Sanya is located in Carson Group in Zhejiang, Pisces Island in Zhangzhou is located in China Merchants Group, which is the core enterprise of central enterprises, and Zhaoqing Eco-industry Valley is located in Guangdong Chaofan Group, as well as the trip of Chengdu Wanchun Tourism Town, Guangzhou Changlong Tourism Resort, Wenzhou Theme Park Cluster and Hainan Wanning Sun River through the tropical rain forest.