Uncivilization is widespread. How to make civilized tourism the new normal?

Some people have many bad habits in tourism activities, which make domestic scenic spots become "garbage dumps" and are particularly respected abroad. This not only deviates from Chinese civilization with thousands of years of traditional culture, but also damages the overall image of China in the world. Therefore, it is necessary to take a series of educational measures to improve the image of China citizens going abroad. Keywords: outbound tourism; Tourists; Go out; Image China, as a state of etiquette, has been recognized by all countries in the world. Many foreigners also have such an abstract concept. When Chinese people conform to civilized words and deeds, it becomes an empirical proof factor of a "state of etiquette", which makes the "state of etiquette" from abstract to more concrete and positive. On the contrary, the uncivilized behavior of some people in China has become a personal falsification factor of "the state of etiquette", becoming more and more vague and negative from abstraction, and even becoming an ironic thing. In recent years, China's tourism industry has developed vigorously. With tourism becoming the pillar industry of the tertiary industry in China and a new round of growth point of China's national economy, the image of outbound tourists in China represents the image of our Chinese nation. Needless to say, for various reasons, many foreigners also have misunderstandings and prejudices about China people and China. China people's civilized words and deeds will become a positive factor to eliminate misunderstanding and prejudice, on the contrary, it will become a negative factor to deepen misunderstanding and prejudice. First, the uncivilized behavior of China tourists in the process of traveling abroad (First, the lack of public morality) China citizens, as outbound tourists, lack public awareness in the process of going out, such as answering the phone in public places such as cars, boats, planes, restaurants, hotels, scenic spots, calling friends, jumping in line, guessing fists, making noise, etc. Ignoring the no-smoking sign, smoking whenever you want, polluting public space and endangering the health of others; Take off your shoes and socks, go shirtless in public, roll your trouser legs above your knees, cross your legs, pick your teeth unabashedly after a full meal, and wear pajamas or disheveled clothes outside the bedroom, which is unsightly; Swearing, rude and arrogant, losing temper when encountering disputes or unsatisfactory things, abusing each other, lacking basic social accomplishment; If you don't spend, you will occupy the consumption area for a long time, take away more waste when you eat buffet, and take away non-gifts when you leave the hotel. It's harmless to think what you are used to, and no one can control it, but this behavior of ignoring people around you without social morality is harmful to yourself and others, and in some cases, it even loses the dignity of China people. (2) Going abroad in violation of regulations, a large number of tourists throw rubbish, spit everywhere, pick their noses, spit gum, go to the toilet without flushing, depict flowers and trees at will, visit offside, camp illegally, and feed animals at will. Even set foot in pornographic places and participated in gambling activities. Ignoring the tips of the scenic spots and the reminders of the tour guides, it was obvious that there was a ban, but it turned a deaf ear and went its own way. This uncivilized behavior should be prominent, with bad influence and great harm. Taking others as their own, many antiquities in China are forbidden to take pictures, because the camera flash will damage the surface of cultural relics, and so will foreign countries, but some tourists still secretly or even blatantly take pictures as a souvenir, which greatly reduces the image of China's etiquette country. (three) "when in Rome, do as the Romans do" tourists play and joke in churches, temples and other religious places during the tour, and do not respect the customs and habits of local residents; Bargaining in shops without discounts, forcing foreigners to take pictures and photos; Do not respect the customs of tourist destinations and violate religious taboos; After going abroad, I don't understand foreign culture, or even care if I understand it. For example, in China, lovely children like to praise or even touch their heads, but in Thailand, no one can touch other people's heads except monks, and it is also taboo to praise their babies. It is said that this will attract the attention of evil spirits to their babies. As an international tourism, this uncivilized tourism behavior of "do as the Romans do" is easy to mislead foreigners' knowledge and understanding of China culture and make foreigners make negative and distorted comments on the image of China. Second, the source of uncivilized behavior of China tourists. The widespread existence of uncivilized tourism behavior is not only related to some characteristics of tourism activities, but also related to the generally low quality of tourists in China at this stage and the long-term lag of tourism consumption education management. Specifically, the phenomenon of uncivilized behavior is complex and presents many reasons, and tourists, environment and management all have "responsibilities". (1) As a unique way of life, uncivilized tourism activities have the characteristics of remoteness and timeliness, which are manifested in the weakening of moral consciousness, the relaxation of responsibility constraints and the obvious sense of possession in tourists' behavior. The combination of "tourist-nameless-irresponsible" tends to form the tendency of "abandoning tourism shame", and most of the behaviors such as tourists throwing away waste, scribbling and picking are from this. Tourists are not civilized enough to think that they can be informal; Traveling abroad is leisure, so you don't have to take everything seriously; I don't know that only by respecting others can we get their respect. Driven by this "fuzzy" psychology, once the space is replaced, it is easy to relax and expose yourself. Some tourists are "completely different" at home and abroad, and they can still pay attention to their image at home. However, when they go abroad, they speak disrespectfully, behave indiscreetly and even violate the law and discipline. The key lies in their lack of civilized cultivation and their inability to be "cautious and independent". (2) Some uncivilized behaviors related to the objective environment are "voluntary" by tourists, such as spitting and littering, which are completely uncivilized. However, similar to crossing the road without crossing the zebra crossing and watching traffic lights, these behaviors are largely caused by the objective environment. At this time, a little lack of consciousness can easily lead to uncivilized behavior. For example, in domestic traffic, there are many people and cars, especially during rush hours. Many people have to "knowingly commit crimes" for fear of affecting their work. A "lucky" success encouraged more "lucky" to happen. As a result, they formed a habit. If the traffic is convenient and orderly, I'm afraid no one will worry about being late and have the unnecessary idea of "running a red light". (3) Poor management leads to the immature development of China's tourism industry, the management of scenic spots needs to be improved, and the operation of the industry needs to be standardized. Among the three major tourist markets, inbound, domestic and outbound, outbound travel started late and developed rapidly. The government and industry are not well prepared for this "fiery" phenomenon which is not in harmony with China's economic development, passively adapt to it, fail to issue relevant regulations in time, and lack pertinence and effectiveness in management. Imperfect facilities and poor service in scenic spots lead tourists to "involuntary" violations, such as garbage bin spacing, unclear toilet direction, untimely cleaning, etc., which easily make tourists feel "uncooperative" and make uncivilized behaviors. Coupled with the lack of integrity mechanism, tourists are wary of the "bullying and slaughtering" of tour guides and have no time to take care of bad habits; The team leader's labor intensity is too great to fulfill the obligation of reminding and informing. These are easy to be reflected to tourists because management services are not in place. (4) Cultural differences lead to some uncivilized behaviors such as not understanding etiquette, violating rules and regulations, destroying customs and breaking taboos. Of course, this is related to tourists' lack of cultural self-restraint, tourism common sense and awareness of tourism norms, but it is largely due to differences in regional and national cultural customs. In Yunnan and other ethnic minority areas, there are many stones "Mawangdui" built on hillsides, roadsides or cities to indicate directions or symbolize good luck. Some tourists find neither fish nor fowl nor natural environment. This behavior is taboo in the local area. Foreigners are quite disgusted with China people asking about their age, income and marriage, but it is a courtesy to China people. Inviting people to dinner and constantly persuading them to eat is the enthusiasm of China people, but foreigners can't stand it. With different cultural customs and lack of tourism knowledge, it is inevitable that you cannot do as the Romans do. 3. Suggestions on Improving the Quality of Outbound Tourists in China To improve the quality of outbound citizens in China, it needs the joint efforts of relevant administrative departments, education departments, scenic spots, travel agencies and every tourist. The inherent landscape remains unchanged, but the cultivation of citizens' tourism quality can be cultivated. Beautiful scenic spots and civilized tourists can truly form the beautiful scenery of tourism civilization. (1) Strengthening and guiding education is the most important way to improve people's ideological consciousness, cultural level and moral level. To educate people to "be a man first, then do things", traditional moral concepts cannot be lost. First, we should strengthen ideological understanding and enhance the "image sense" of tourists. Through short-term training, travel notice, information distribution and other forms, let tourists deeply understand the importance of personal image in tourism. At home, he is a "regional ambassador" representing various provinces and cities. Abroad, he plays an "image ambassador" for the people of China and China. His words and deeds are the direct basis for other countries to judge China, so we should be cautious. Second, promote moral cognition and raise tourists' awareness of moral norms. It is necessary to take the cultivation and establishment of correct moral values as the basic project of moral construction, and take various forms such as news propaganda, knowledge contests and deeds reports to carry out publicity and education with great fanfare, so as to guide people to form correct moral values and make correct moral judgments. Make full use of social resources, strengthen international etiquette education and publicity for China people through various channels, and start with domestic tourism to form a new trend of civilized tourism. (2) We should pay attention to optimizing the environment to educate people, and the environment should restrain people. In a good environment, citizens' awareness of environmental protection, health and civilization will be improved, and bad habits will be restrained and will not be indulged at will. To optimize the environment, we should take the promotion of moral cultivation as the starting point, focus on trivial matters, and guide citizens to get rid of all kinds of bad travel habits and develop a civilized, healthy and scientific lifestyle through in-depth activities such as "civilized city, civilized scenic spot and civilized tourism". In view of some people's weak sense of social morality, uncivilized and impolite, it is emphasized that citizens should achieve "three controls and six noes", that is, control their mouths: no spitting, no swearing; Control your hands: no littering, no scribbling; Control your legs: Don't jaywalk or trample on flowers and plants. At the same time, it is the traditional virtue of the Chinese nation to popularize advanced models, see Si Qi and be kind, and it is also an important way for people to cultivate their self-cultivation and pursue a higher moral realm. It is more convincing, appealing and appealing to publicize and educate the masses with advanced and typical deeds and spirits. Last year, the extensive publicity of the advanced deeds of Wen Huazhi, a model tour guide, played an important role in improving tourism professionals's moral quality and promoting the construction of tourism integrity. We were born in an era of heroes. As long as we firmly grasp the requirements of the times, follow the laws of propaganda and pay attention to scientific methods, we will certainly make typical propaganda play a greater role in improving the quality of citizens' tourism civilization. (3) Establishing a long-term mechanism Many uncivilized behaviors in tourism at present are caused by the lack of a long-term mechanism. On the one hand, it is necessary to strengthen notification, and the premise of notification is to introduce specific travel regulations as soon as possible. We should fully learn from foreign experience in this regard, such as the Ten Commandments of Eco-tourism formulated by the American Association of Travel Agents and the Code of Ethics for Tourists formulated by California. On this basis, a scientific guide to China citizens' outbound travel behavior and a convention on China citizens' domestic travel behavior are formulated to standardize tourists' tourism management and provide evidence for their behavior. Travel agencies should do a good job in civilized etiquette training before departure, and tourists must attend after signing up. After the training, they will conduct on-site written examination until they are qualified. On the other hand, we should take effective measures and strictly enforce the law. Some bad habits cannot be changed by education alone, and there must be fines and hard sanctions. Punish tourists who disobey orders, are prohibited from parking, and violate the rules many times, and effectively sanction uncivilized behavior of tourists in scenic spots and public places. You can't turn a blind eye just because it's a trivial matter. If you don't pay attention, something big will happen. If you don't correct a small mistake, you will inevitably make a big mistake. The difference of China citizens' civilized quality is reflected in the collection of small things. The punishment of uncivilized behavior in Singapore and South Korea has helped people form good habits and is worth learning. In particular, the tourism administrative department should strengthen the management and guidance of travel agencies with the right to operate outbound tourism, and its reporting center should increase the handling function of civilized etiquette incidents in overseas tourism. Anyone who repeatedly causes adverse effects should be criticized and educated and ordered to make rectification. It is a good opportunity to improve the tourism quality of Chinese people and then improve the civilized quality of all citizens. China has a civilization of 5,000 years. As a member of a big etiquette country, we should remember the accumulation of that 1,000-year civilization and add a touch of glory to our motherland.