What should tourism marketing do?

The epidemic in COVID-19 has caused the tourism industry to encounter a "cold winter", but at the same time, it has also spawned the rise of new economic models such as "house economy" and "cloud economy". With the gradual opening of tourism policy, the tourism industry should catch the ride of the emerging economic model in the epidemic, take the digital economy reform as the underlying logic, optimize the integration and utilization of Internet big data tools, and accelerate the Internet upgrade of the tourism industry.

Making good use of Baidu, optimizing and upgrading the tourism industry with normal epidemic situation, helping its industry recover and turning "crisis" into "opportunity" is not only a breakthrough for the tourism industry to use the new economic model and promotion model, but also the only way for the economic transformation and upgrading of the tourism industry.

As we all know, Baidu, as a China Internet giant with a daily life of 200 million, has its own traffic matrix and Internet ecology. It doesn't seem easy to make good use of Baidu's online ecological resources and divert online traffic to the offline tourism industry, but in fact, just find the right method and use the right strategy. You can easily use Baidu's huge traffic to help Chengde's tourism industry.

We can easily broaden the channels of obtaining customers for our tourism industry through the way of baidu promotion, and break the frozen period of the tourism industry under the normalization of epidemic situation. So how should we use baidu promotion as a "customer acquisition tool"?

Whether it is tourist attractions, hotel accommodation, or even other industries that are positively related to tourism, we must be clear about our own needs. Baidu promotion is a country with thousands of people. We can customize different solutions according to customers' own needs, and play "combination boxing" for different products, and the effect will increase geometrically.

Take Chengde as an example. Chengde has famous scenic spots, such as National Summer Resort and Saihanba Forest Farm. There is no shortage of people's interest in this aspect. What is lacking is that people turn their interest in this aspect of tourism into intention. What we should do more is how to guide this intention into our own tourism environment.

Baidu's rich product line and "strong intention" promotion mechanism are unmatched by other traffic pools, from the infrastructure of open online publicity and diversion to the creation of brand image of its own industry, from the introduction of its own industrial traffic to the formation of closed traffic. At present, most apps on the market adopt interest recommendation mechanism, which turns interest into intention and intention into action through the output of traffic and creativity. With the support of Baidu Big Data and its huge traffic matrix ecological environment, baidu promotion pays attention to the strong correlation of events and accurately digs the "back and forth" of users from search to end, thus obtaining accurate "strong intention" users for us, without changing interest into intention, which saves a big step.

Moreover, the interest recommendation mechanism, on the client side, will only make the content that users see smaller and smaller, thus the scope of intention is smaller and smaller, while the intention recommendation mechanism will not have this problem, and the content embodied by the client side will always be "fresh and hot" and extensive and accurate.

Without remonstrating with the past, you can pursue what you know. The cold winter is over. As long as Chengde tourism learns to make use of online resources and open up new territory for online promotion, it can turn "crisis" into "opportunity" in the following years and "warm bloom in spring" as soon as possible.