The impact and harm of the stranded tourists incident in Jiuzhaigou

The impact is a new challenge to the scenic spot management model under the background of the new tourism law.

The harm will not be serious, because the Jiuzhaigou Scenic Area has carried out very good crisis public relations during the Jiuzhaigou Tourist Detention Incident, which is a very classic crisis public relations case. Public opinion received a good positive response and handling during the fermentation period.

Moreover, the cause of this incident was the congestion caused by tourists who did not obey the order and blocked cars in a civilized manner. It should be said that it brought about an overall reflection on the entire holiday tourism (tourist travel arrangements and scenic spot early warning mechanisms) which is more reliable.