How did Wuyishan's tourism develop?

Revitalize the tea industry and make Dahongpao "red". Bundle the landscape and tea industry for marketing, promote tourism with tea, and bring tea with tourism. Wuyishan tea industry is booming! From traditional tea to tea drinks, tea foods, tea pillows and a series of high value-added products, a green and environmentally-friendly tea industry cluster is forming. Before the interview, sit down and make a pot of tea, and talk about any topic with a touch of tea fragrance ... In Wuyishan, the hometown of tea culture and art, the interview seems to have another charm. Dahongpao is a famous gold business card in Wuyishan and one of the top ten famous teas in China. However, more than three years ago, the tea industry in Wuyishan was not so prosperous. When spring tea came into the market in 26, only one kilogram of tea green was sold in 1.2 yuan, and only one or two hundred kilograms of tea green could be collected in one acre of tea garden. "At that time, the tea industry in Wuyishan was decentralized family production, with small scale and backward technology. Tea farmers did not understand market information." Lin Mingsheng, director of the Wuyishan Development and Reform Bureau, said. How to make Dahongpao really "red" and make the unique tea resources of Wuyishan an engine to drive economic development? In 26, Wuyishan City made up its mind to take the tea industry as a pillar industry, set up a leading group of tea industry, set up a tea industry bureau, and formulated the Three-year Plan for the Development of Tea Industry, comprehensively analyzed the strengths and weaknesses of the city's tea industry development, and put forward the development plan of tea industry in the next three years from 13 aspects, including increasing area, expanding scale, improving quality and increasing added value. A set of combination boxing to strengthen the tea industry began to attack-first, grasp the brand and change the status quo of Wuyi rock tea "famous tea without famous brand" Wuyishan established the brand strategy of focusing on Dahongpao. On October 8, 27, the last mother tree Dahongpao tea was sent to the National Museum of Tibet, which became the only modern tea in the museum's collection, making Dahongpao famous. Secondly, pay attention to quality and establish a quality supervision system. Enterprises are required to produce in strict accordance with the standards, establish a traceable ledger of raw materials, and set up a quality file of tea enterprises. Only after the products of tea are sent to the quality supervision department for inspection before listing, are they allowed to affix the special marks for the protection of geographical indications of Wuyi Rock Tea, and at the same time, formulate support policies to encourage tea enterprises to establish green food tea and organic tea bases. Third, focus on marketing. Combine the beauty of Wuyishan's landscape with the fragrance of tea rhyme, promote tourism with tea, and bring tea with tourism to launch the Dahongpao brand in the country. This year, the three-year plan of the tea industry has yielded fruitful results-many small peasant workshops have grown into formal enterprises. There are 136 tea enterprises in Wuyishan that have obtained national QS certification, and they have six famous trademarks of tea provinces, such as Wuyixing, Qiuqiu and Yuanzheng. Wuyishan Dahongpao is applying for a well-known trademark in China. In 28, Wuyishan has established 48, mu of green food rock tea base and more than 1, mu of pollution-free tea garden base. The total output value of tea industry reached 85 million yuan, and the direct economic benefits of tea enterprises (farmers) increased by 3%. Now, Wuyi tea has jumped out of the mountains and entered the international market. In Capgemini, the largest tea exporter in Wuyishan, there are tea merchants from abroad almost every day. "In the past, tea farmers carried the burden to deliver tea, and gradually turned into driving motorcycles. Later, they started' pickup trucks', and now many people sit in cars." Liu Yining, director of the R&D Center of Wuyixing Tea Co., Ltd. said with a smile. The rising tea industry has not only enriched tea farmers, but also attracted golden phoenix, and more and more enterprises that are optimistic about Wuyishan tea industry have come to invest. Wuyi Star Company is one of them. "In those days, everyone was not optimistic about investing and setting up factories in the mountainous areas of northern Fujian. But we are confident that such good tea can't be sold at a good price. After 1 years of development, the sales of Wuyixing Company reached 2 million yuan in 28. " Liu Yining said. Different from ordinary tea drinks, Dahongpao canned tea is a pure tea drink without any auxiliary materials. Chen Shanming, general manager of Wuyishan Youqing Food Co., Ltd. told the reporter, "This product has successfully solved the technical problem of short shelf life of canned tea, and plans to invest 15 million yuan to build a factory for production. The initial scale is expected to be 4 million bottles per year." Nowadays, Wuyishan's tea industry chain has extended to a series of high value-added products such as tea drinks, tea foods, tea pillows and other health products, tea-flavored toothpaste, tea handicrafts, tea wine, sobering tea and so on. In Xiandian Industrial Park, a green, ecological and environmental protection tea industry cluster has been formed. "In the next step, we will play a role in attracting tea enterprises in neighboring counties and cities through tea deep processing enterprises, and build this place into a depression with high value-added tea, and further promote the development of tea machinery, packaging and other related industrial clusters." Lin Mingsheng said. In Yancha Village, the phrase "fighting tea" is resounding in Wuyishan Dahongpao, but not many people know Wuyishan Rock Tea. Into the rock tea village where authentic rock tea is planted, there is a strong tea rhyme everywhere. As soon as I entered Yu Shengliang's home, I saw a huge case of root carving tea in the huge living room. The teapot, teacups, teaspoons, various teas and teas were all available. "I'll give you some old rock tea to have a taste. The older the rock tea, the better, and the more moist it is. " Yu Shengliang said as he boiled water. Outside the floor-to-ceiling glass window, there is a bamboo pole on one side and a lush tea mountain on the other. What is rock tea? "Because the tea trees in Wuyishan grow on rocks." Yu Shengliang, a senior tea critic, said, "You see, there is a rock not far below the mud at the root of the tea tree, which is a unique Danxia landform in Wuyishan. The soil formed by the long weathering of the stone has different PH values and other characteristics from other places. Tea trees in such soil can't grow up, and tea leaves have a special taste, which we call' rock rhyme', that is,' rock bones and flowers'! " Yu Sheng's family has a long history of making tea. "I am already the sixth generation. Yancha village has a longer history of making tea, with more than 8 years. In the Song Dynasty, Fan Zhongyan wrote a poem about fighting tea, which is the story of fighting tea here. " Fan Zhongyan praised the quality of Wuyishan rock tea in "He Zhangmin is engaged in tea fighting songs". "The taste of tea fighting is light, and the fragrance of tea fighting is thin." In recent years, this folk custom of fighting tea has become more lively, and it has become a standardized competition, a platform for technical exchange and a channel for brand promotion. From August 18 to 22 this year, more than 15 tea farmers in Yancha Village took 327 high-quality samples of Yancha tea, an increase of nearly 65% over last year. In Yancha Village, under the shade of trees, dozens of long wooden tables are placed, and the tea cups are lined up, which are divided into four series: Dahongpao, Cinnamon, Narcissus and Variety. The judges are composed of invited tea experts, sample presenters and tea merchants outside the city. Tea merchants from Beijing, Shanghai, Fuzhou and other places have come here. The tea-fighting competition held for five consecutive years has achieved economic benefits. Rock tea, which used to be "hidden in the mountains and unknown", not only opened up the market, but also the price went up all the way. There used to be a lot of people who couldn't sell tea, but now it is in short supply. In August, this year's tea was basically sold out. At present, more than half of the tea farmers in Yancha Village have set up their own tea factories, and the tea farmers with the largest annual income have reached several million yuan. This year, four series of tea champions were acquired by Fuzhou Junyue Tea Co., Ltd. at a high price of 72, yuan. Yu Shengliang, who won many awards, set up Qingtianyan Tea Factory, and upgraded from simple manual labor to mechanized production. Now there are 6 comprehensive green shaking machines, 1 large dryer, 1 small dryer and 2 aroma-lifting machines, and more than 4 workers are hired every year during the tea picking season. "I think the most important benefit of the tea contest is reflected in ecology." Yu Shengliang said, "The environment has a great influence on the quality of tea. By controlling insects through biological chains such as sparrows and tea caterpillars, tea can reach the standard of organic food; The vegetation on the mountain has increased, and excessive sunshine can be blocked by trees to ensure the humidity of tea tree growth and the content of negative oxygen ions is also high. " "In order to sell a good price, the villagers' awareness of protecting the environment is getting stronger and stronger, and the damage to the environment is getting less and less. They consciously apply organic fertilizer and adopt artificial weeding and biological insecticide. Wuyishan has greener mountains, clearer water and more animals and plants. " Yu Shengliang smiled and said, "When I built the house, I specially wrapped these bamboos in it, and I couldn't bear to cut them down."