Who is the founder of Lecture Room? Thank you, everyone.

Producer of Lecture Room: Nie Congcong! When the program was first founded, it was a blow to the head. On July 9, 20001year, the grand goal of "Lecture Room" was to popularize knowledge for the public. At that time, there was a propaganda slogan: "Establish common sense of the times and enjoy a smart life." To this end, the column group ranges from astrophysics to food, clothing, housing and transportation; From elegance to aesthetics to vulgarity to infertility research, all of them are involved. The speakers are all celebrities:, Zhou,, ... all celebrities. However, the program team tried their best, but the ratings were extremely bleak. Xie Ruguang, the planner of Lecture Room, still remembers that the audience rating of the program was only 0.02% at the lowest time, but at that time, the program group cried sadly: "Even if there is only 10 audience, we will continue broadcasting, because knowledge is of great significance to the country and the nation." However, CCTV soon implemented the "last elimination system" internally. Seeing that another high-end column of CCTV, Reading Time, was finally cancelled because of the lowest ratings, Lecture Room felt the pressure of survival and had to start thinking about how to improve the ratings. Xie Ruguang smiled and recalled: "At the beginning, CCTV Sophomore Company made a survey, and everyone was dumbfounded. Because the results show that the program has been running for more than two years, many viewers still don't know this program! " The data is in front of us, and a group of media people are embarrassed. "At that time, some people lamented' why things in Chun Xue are always high and low', but everyone finally realized that' the audience remains the same, so we can only change'." Xie Ruguang believes that "our program is doing well, but it is too professional and elegant, and it is far from the people. The final program will position the audience at a junior high school education level or above. " The emphasis on history has ushered in a turning point. Around 2004, producers and planners reached a consensus that they would pay attention to humanities and emphasize history. Xie Ruguang explained: "In the past two years, China focused on economic development, which led to a certain degree of cultural loss. After the country is strong, Chinese people must have psychological needs for culture. Especially in the period of social transformation, people will become more and more interested in their own historical and cultural essence. Talking about history at this time is exactly what you want. "There is no problem with the argument, but the key is to practice the effect. Soon, the opportunity came! Two years ago, it was the most popular time for the Qing opera. Almost every movie, Yongzheng dynasty and Kangxi's private visit, has set off a climax. However, these TV series are full of jokes. After watching more fake jokes, the audience is eager to know the real history. Therefore, "Lecture Room" planned a series of programs "Mysteries of the Twelve Emperors of the Qing Palace" and invited Yan Chongnian, an expert in Qing history, to give a lecture. Yan Chongnian talked about the great success of Nurhachi, the first emperor of the Qing Dynasty. After that, the column group persuaded Yan Congnian to continue to talk about the remaining 1 1 emperors. Xie Ruguang revealed that it took a lot of effort to convince Mr. Yan. " Because other emperors were studied by others, please ask Teacher Yan to talk about other emperors. He is worried about what to do if it breaks down. This also reflects the academic mentality of some people in China, who don't accept other people's views, just like Liu's Talk about Redology attracted the encirclement and suppression of Redology scholars. "Yan Chongnian finally talked about" someone else's 1 1 emperor ",but his series about history of qing dynasty was an unprecedented success. After the 37th issue, the ratings of Lecture Room quickly climbed to the top of CCTV 10. Today's Lecture Room has won its first battle. However, producer Wan Wei said that the popularity of the program is not the ultimate goal. We will continue to study and explore, hoping to provide a larger consumer market for the academic community through this plan. Sun and Sun, the top ten lecturers of Lecture Room, talked about Lu Youhe in Lecture Room and occasionally popped up some fashionable words such as "handsome" and "cool". When he talked about the story of "Hairpin Phoenix" by Lu You, he even made the audience cry. The most free and easy Kong Kong Qingdong and Dong Qing can talk about Jin Yong's novels without reading the lecture notes. With his extraordinary experience and unique way of thinking, Confucius was even nicknamed "Mark Twain of Peking University". The most popular Yi Yi Zhongtian Zhongtian, a professor with gossip spirit, tells historical stories in a civilian way on TV, which quickly makes him a "super professor" and has a huge group of "Yi powder". When Liu's The Secret of A Dream of Red Mansions was published, the "Red Scholars" were in an uproar, thinking that his "Qin studies" belonged to crooked ways. However, in the midst of controversy, the ratings of the programs hosted by Liu have been rising. The most unusual Ji Lianhai Ji Lianhai's uniqueness is first of all his identity. He is not an expert or a professor, but an ordinary high school history teacher with an unusual lecture style. It is common to stamp your feet, strike the table and shake hands while watching his program. The most humorous Kim is an expert in etiquette and public relations. Anyone who has listened to Jin's lecture will describe his speech style with humor. No matter in class or in the studio, laughter always fills the whole process of his speech. The most important Yan Chongnian In May 2004, Lecture Room invited Yan Chongnian from Beijing Academy of Social Sciences to talk about the history of the Qing Dynasty. Before that, the ratings of the lecture room had been tepid, but after Yan Chongnian came, the situation immediately turned around and the program began to get on the right track gradually. Mao Peiqi's The Mystery of the 17th Emperor of Ming Dynasty is the most suspenseful, ranking second in the ratings of all lectures in Lecture Room last year. The suspense stories of the Ming Dynasty were solved one by one in his mouth, which also set off a folk "Ming history fever". Ma Ruifang, the most rigorous Ma Ruifang, attracted the audience's attention with his rigorous academic attitude. She visited Pu Songling's life for more than 20 years and followed the "southern tour" route of Pu Songling's youth. That's how the anecdote about Liaozhai was discovered. Wang Liqun, Wang Liqun and Yi Zhongtian, the most academic scholars, have all talked about the characters of the Han Dynasty, and Wang Liqun, a professor at Henan University, is more of a historian. In the program, he is introverted and rigorous in content, which makes people feel memorable every time after class. Hundreds of lecturers pay attention to finding "famous mouths" In order to find the right speaker, editors and directors spend a lot of time. "We have a major premise. Experts must first have real kung fu and research results in his industry, so well-known university professors and researchers in the circle are our search targets. In addition, the speaker is required to be personable and eloquent. After all, this is a TV program. "Yi Zhongtian had published more than a dozen books before he went to Lecture Room, so he was quickly won by the program group. At the end of last year, the "Lecture Room" program group went to Sichuan University, Sichuan Normal University and other universities to find suitable candidates. " After listening to more than a dozen professors' lectures and chatting privately, it's a pity that I haven't found the right one yet, but maybe there will be experts in Sichuan boarding lecture hall in the future. "The program group brainwashed the experts. In Lecture Room, Yi Zhongtian is a famous storyteller, and Professor Ma Ruifang of Shandong University makes the serial room full of fairy tales. The historical stories told by experts who are divorced from reality are full of suspense, full of twists and turns, and almost all of them have gone through the brainwashing and painful variation of the program group. Xie Ruguang revealed: "Professor Ma Ruifang who talked about Liaozhai has been talking about Pu Songling for 20 years. She talked about ghosts, foxes and demons in vivid dreams, but then she talked about the general idea, and the method went wrong. For example, she once talked about a character named Hou who burst into unexpected abilities at the last moment of his life. From the beginning, Mr. Ma talked about "shocking the world and explaining the details in detail". As soon as he came up, he told the results of the story and then analyzed it. We just told her no, because when the suspense was revealed, no audience would listen. To this end, we specially went to Jinan to communicate with her face to face and told her to transfer this card until the most critical time. We used various analyses to help the audience understand why Pu Songling wrote about her, which is very attractive. "Liu and Yi Zhongtian are the two best storytellers in the pulpit, but from the beginning they were constantly brainwashed by the program group. Producer Wan Wei revealed in an interview, "Our program needs to have a suspense every few minutes like Hollywood blockbusters. As a result, when Liu revealed it, the director interrupted him in three to five minutes, reminding him to create suspense and have a strong story. "