Traditional Culture Encyclopedia - Travel guide - Gansu: Looking for the "Golden Key" for the High-quality Development of Rural Tourism

Gansu: Looking for the "Golden Key" for the High-quality Development of Rural Tourism

In spring, Long Yuan is full of peach blossoms and willow green flowers, which is a vibrant and gratifying scenery. More beautiful and wonderful than this scenery is a set of rural tourism data. The monitoring results of big data show that 202 1.3 1 100 million people received rural tourism in Gansu, and the rural tourism income was 39.033 billion yuan, which recovered to 103.20% and 165438 before the epidemic respectively. Rural tourism has entered the fast lane of sustainable development and become an important driving force to lead the development of cultural tourism industry in Gansu. In recent years, Gansu Provincial Department of Culture and Tourism has focused on the new situation of normalized epidemic prevention and control, systematically planned rural tourism, based on the background of rural revitalization, laid out rural tourism in advance, accelerated the cultivation of formats, built brands and strengthened industries, actively created well-known rural tourism destinations in the west, created a "tourism version" of high-quality rural revitalization, promoted the upgrading and upgrading of rural tourism, and took the road of high-quality development of rural tourism in Gansu.

Rape flower base in Luqu Hualuo Village, Gannan Prefecture. Photo courtesy of Gansu Provincial Department of Culture and Tourism

Seek first, then move, turn crisis into opportunity, and expand the pattern of rural tourism

The way of thinking determines the way out, and the pattern determines the outcome. Facing the impact of the epidemic on the cultural tourism industry, Gansu Provincial Department of Culture and Tourism insisted on putting epidemic prevention first. Taking rural tourism as the leading factor, we planned to carry out the activities of "You are an April day on earth" and "Gansu people travel to Gansu", and successively issued a series of favorable policies and measures such as "Several Measures to Accelerate the Restoration of Cultural Tourism Market" and "Notice on Promoting the Orderly Resumption of Rural Tourism in the Province" to help cultural tourism enterprises overcome the impact of the epidemic and support the resumption of rural tourism. At the same time, taking serving the national strategy and the overall situation of the province's green development and rise as the breakthrough point, we put rural tourism in a more prominent position, and put forward the mission and orientation of rural tourism as a "new force" for rural revitalization, a "commando" for tackling poverty and a "vanguard" for ecological industry, with farming and animal husbandry culture as the soul, pastoral scenery as the rhyme, cottages as the shape and ecological agriculture as the basis, fully demonstrating the vitality and vitality of rural areas. Take agriculture as the foundation, win by quality, engage in development and construction according to local conditions, strive to embark on a road of rural tourism development with true feelings of home and country, pastoral background and rich people, and comprehensively open a new chapter in the high-quality development of rural tourism in Gansu Province.

Wenxian county in Longnan: rape flowers, clear water. Photo courtesy of Gansu Provincial Department of Culture and Tourism

Nanliang Town, Huachi County, Qingyang City. Photo courtesy of Gansu Provincial Department of Culture and Tourism

Continue to exert strength and polish the background color of rural tourism for a long time.

Relying on the unique natural heritage endowed by "God", the unique humanistic heritage left by "ancestors", the unique folk culture created by "common people" and the unique red culture inherited by "old-timers", the Gansu Provincial Department of Culture and Tourism has made great efforts to promote the "Ten Projects" of rural tourism products innovation, foundation upgrading and brand building in recent years, and made great efforts to awaken the sleeping beauty in the countryside and strive to "live in boudoir". Gansu invested 654.38+. Successfully built 365.438+00 provincial-level rural tourism demonstration villages, 65.438+00 rural complexes, 60 excellent rural tourism routes, 3865.438+0 rural tourism cooperatives, 38 national key rural tourism villages, 3 national key rural tourism towns and 2 national first-class tourist homestays. Beautiful countryside and characteristic homestays have become the first choice for tourists in and out of the province to stay and spend. A large number of demonstration villages, such as Zhagana Village in Gannan, Huaqiao Village in Longnan, Tianfu Village in Qingyang, Ji Sun Village in Tianshui, Fenghuang Village in Pingliang and Dachuan Village in Linxia, have become popular punching places for tourists inside and outside the province, and beautiful countryside is becoming the new engine of the province's green economy.

Jiuquan Dunhuang Crescent Spring Town Guest House. Photo courtesy of Gansu Provincial Department of Culture and Tourism

Government-enterprise cooperation and market help to stimulate the vitality of rural tourism.

Adhering to the concept that business depends on industry, industry depends on enterprises, and enterprises depend on projects, the Gansu Provincial Department of Culture and Tourism established the Gansu Cultural Tourism Entrepreneur Club to promote cultural tourism enterprises in the province, especially rural tourism operators, to get rid of the impact of the epidemic as soon as possible. Establish the Gansu Cultural Tourism Science and Education Innovation Alliance, focusing on the development of cultural tourism complexes such as pastoral complexes, characteristic towns, folk culture villages and rural tourism demonstration villages, so as to promote the cultural tourism industry through education and technology. Build a Gansu tourism think tank platform to provide strategic planning, forward-looking judgment, financial assistance, social services, talent training and other services for the reform and innovation of rural tourism industry. Cooperate with relevant units to build the first provincial rural tourism big data index (China Gansu Rural Tourism Development Index), and provide valuable statistical data, market forecast and guidance for the rural tourism market in the province in time. Entrust universities, media and enterprises to form a consulting service group to provide technical guidance and consulting services for rural tourism demonstration project construction, format cultivation, product development and operation management. Through a series of practical measures, the government and the market are guided to hold hands more tightly, which provides strong support for the development of rural tourism.

Huaqiao Village, Kangchangba Town, Longnan City. Photo courtesy of Gansu Provincial Department of Culture and Tourism

Domestic introduction, external communication and open development set off the rural tourism fever.

Folk performance of Five Blessingg B&B in Longnan. Photo courtesy of Gansu Provincial Department of Culture and Tourism

Support and cultivate intelligent and ambitious talents and build a rural tourism team.