How to make smart tourism more perfect?

Since the concept of smart tourism was put forward in 20 12, the tourism industry has been striving to develop into intelligence and information. Taking scenic spots as an example, in recent years, in order to enhance the image of scenic spots, improve the management level of scenic spots and improve the tourist experience, the service, marketing and management of scenic spots are constantly transforming and upgrading. The development trend of smart tourism continues to rise. Different scenic spots have different development models and different understandings of smart tourism. So how should smart tourism be built?

The concept of < Smart Tourism > is very big, and the construction involves all aspects, so it is difficult to give a fixed construction plan. Therefore, we will narrow the focus and take the scenic spot as an example to discuss how to make a smart scenic spot.

The construction of smart scenic spots consists of software systems and hardware equipment. The software mainly includes scenic spot ticketing system, scenic spot guide system and scenic spot touch screen system, and the hardware includes intelligent gate and hand-held ticket checking machine.

< scenic spot ticketing system > mainly solves the problems of slow ticketing, low efficiency, high cost and difficult marketing in traditional scenic spots. The ticketing system opens the online and offline ticketing function, which supports the whole process of two-dimensional code ticketing and ticket checking, and tourists do not need to queue up offline to purchase tickets and ticket checking, thus improving the efficiency of tourists. Two-dimensional code ticketing saves window construction and personnel costs for scenic spots. The ticketing system is connected with OTA platform to expand sales channels for scenic spots. The data center automatically generates financial statements and statistical data, which makes the management of scenic spots clearer.

< scenic spot tour guide system > mainly solves the disadvantages of traditional tour guide interpretation system in scenic spots, such as uneven tour guide quality, low information transmission value, noise pollution and so on. The tour guide system allows tourists to get one-to-one in-depth tour guide service through mobile phones to meet the needs of tourists to find scenic spot information; Help the scenic spot to realize integrated navigation services such as panoramic display, voice explanation, route planning and information transmission, improve the service quality of the scenic spot and improve the tourist experience.

In July, Fu Daren, an AI tour guide, went online in the Forbidden City, and tourists got a portable "tour guide" through the "Visit the Forbidden City" applet. The Forbidden City has a large scale and a long history, so it is very important for the tour guide to explain and guide it. Fu Daren's accurate understanding of the Forbidden City is playful and lovely, which not only conveys information but also increases the interest of the tour. It is a typical case of a smart scenic spot.

The touch screen system of scenic spots is mainly used to solve the problem of lagging information of scenic spots. It is used in combination with a touch screen inquiry machine. Show the information of scenic spots to tourists by audio, video, pictures and words, and solve the problems of passenger flow guidance, information lag and play guidance. Help scenic spots to intelligently divert from the overall situation, prevent problems such as tourist attractions and line congestion, and enhance the tourist experience.

& lt "Intelligent Gate of Scenic Spots", an electronic identification system is installed in the gate, which can verify the authenticity of the QR code and check the ticket quickly. The scenic spot saves the cost of ticket checking personnel and has higher ticket checking efficiency. Handheld ticket checking machine is suitable for small and medium-sized scenic spots, which is more efficient and accurate than manual ticket checking.

Compared with smart tourism, the construction of smart scenic spots is more specific and traceable. However, the specific situation of each scenic spot is different, and there will be a combination of specific situations under the general trend. For example, the "Chimelong One-click Smart Tour" jointly launched by Chimelong Paradise and Gaode, and the AI tour guide of the Forbidden City is a branch of the tour guide system.