How does CCTV comment on the smuggling incident in Xiang Xue?

CCTV comments on Xuexiang: Northeast, making tourists feel more at ease over Shanhaiguan!

Tourists posted that Xiang Xue Hotel was "slaughtered"

20 17 12.29, a tourist posted a post about cheating in Xiang Xue in the official account of wechat called "Yimuxing". It is mentioned in the article that this tourist and his family booked a three-person room in "Xiang Xue Zhao Jia Courtyard" online half a month ago. The time was 2065438+65438 in 2007+February 27th and 28th, and the price at that time was 276 yuan per night. But on the day of check-in, the store told them that they could only stay for one night, and the next night they would be arranged to go to Datong store where many people slept together. At this time, you have to re-book, and the price is 1000 yuan. Finally, the tourists negotiated with the store to stay only for one night, but when the refund was made, the store asked them to comment on the Internet and not to talk nonsense. They also said that they had their phone number, and if they went out to talk nonsense, they would call them.

The hotel operator involved was fined 59,360 yuan.

After verification by the investigation team, the "Zhao Family Courtyard" mentioned in the post is not a family hotel in the scenic spot, but belongs to the Heilongjiang Dahailin Key State-owned Forest Administration, which is 3 kilometers away from the scenic spot/kloc-0.

Regarding the booking, check-out, house price and other issues mentioned in the post, Heilongjiang Dahailin Key State-owned Forest Administration has set up a special investigation team to communicate with the post author many times, but only privately wrote on the official WeChat account, without making direct contact. According to the relevant regulations, the price department imposed an economic penalty of 59,360 yuan on the hotel owner for the operator of "Xiang Xue Zhao Jia Courtyard" who raised the house price and was suspected of price fraud.

Be included in the "blacklist" of dishonesty and publicly apologize.

In view of the outrageous service attitude and dishonest business behavior of Fu Moumou, the operator of "Xiang Xue Zhao Jia Courtyard", it was verified that Xiang Xue Scenic Area included him in the "blacklist" of dishonest family hotels. Fu Moumou himself also publicly apologized for his behavior.

Hotel operator Fu Moumou

What I really want to apologize to him is my attitude. To tell the truth, if I have the opportunity to sit with him, I will apologize to him seriously. I must apologize to all the people in Xiang Xue, because I, the people all over the country know that the snow in Xiang Xue is not "white" and people's hearts are "black". Actually, it's not.

All the shuttle bus attendants in the scenic spot stopped training.

In the post, "Yimuxing" tourists also mentioned that the flight attendants on the bus leading to the scenic spot were arrogant towards tourists and promoted tickets for amusement projects during the play. In this regard, the investigation team also verified that all flight attendants leading to the scenic spot were suspended for training.

At the same time, "Yimuxing" tourists also mentioned in their posts that they saw a box of instant noodles selling in 60 yuan in the tourist center. Verified by the investigation team and merchants, 60 is the product number, not the price in 60 yuan. Actual selling price 10 yuan.

With regard to the problems encountered by "Yimuxing" tourists in Xiang Xue, Xiang Xue Scenic Area indicated that it would strictly investigate the scenic area and its forest farm family hotels to create a good tourism environment for tourists.

In recent years, the exposure of tourism chaos is mainly concentrated in Sanya, Hainan and Yunnan, but it coincides with the peak season of ice and snow tourism, so the tourism chaos in Northeast China has attracted more attention. In addition, the economic growth rate in Northeast China has been at the bottom in recent years, which has triggered more discussions. 20 17 12 3 1, many college students were involved in car accidents while traveling in the snow, but the van they took was a non-operating vehicle. Are these two incidents just isolated cases? How to reverse the negative impression of tourists on ice and snow tourism in Northeast China?

Northeast China has become a hot spot again, but this time it is not because of the transformation of old industrial cities, nor because of the industrial capacity reduction, but because of the problems in the tourism industry of the tertiary industry.

Ice and snow tourism is a business card in Northeast China, which has the best ice and snow resources in the country, but sometimes the backward service and price fraud are enough to make the advantage completely lost. When many tourists are looking forward to "300 million people on the ice and snow" and the upcoming Winter Olympics, if they want to have a close contact with white ice and snow in the cold north, they may encounter businesses colder than ice and snow.

From posting to gathering posts, it has become a hot spot, indicating that the number of tourists whose "ice and snow desire" has been broken by reality is large, and northeast tourism is not an isolated phenomenon. The tourists complained loudly and put Xiang Xue under a magnifying glass. At this time, the responsible behavior is to expose the related problems and dare to face them, so that it is possible to find a solution.

"Buying and selling with one hammer" cannot create a "kingdom of ice and snow"

In the hot discussion of the post, tourism fraud is often associated with the macroeconomic situation of poor economic growth in Northeast China in recent years. On the one hand, you can't open the "map gun" indiscriminately. After all, Baishan Blackwater is simple and hospitable and has potential for economic development. On the other hand, we should also face up to the fact that some places with management loopholes do have short-sighted thinking, and there is a practice of "buying and selling with one hammer" in tourism management, thinking that tourists will only come this time anyway, and new tourists will become "lambs" after that.

However, in an increasingly transparent market, "lambs" will also exchange "heart abuse" experiences. Developing tourism with the mentality of quick success and instant benefit can only reduce the reputation, increase the cost, and finally end up with nothing to lose. The positive approach is to focus on the long-term, establish a brand, improve service, standardize management, and create the image of "the kingdom of ice and snow". The reason why Xiang Xue is on fire is that it is not easy to establish an image because of the word-of-mouth accumulated among tourists over the past ten years. Killing the goose that lays the golden eggs will destroy the accumulation for many years in a short time.

Quality society pays more attention to brand image.

Brand image is becoming more and more important in tourism. China has entered a quality society, and tourism is an inevitable part of a better life, which can effectively enhance people's happiness. Tourism is also experiencing the process of consumption upgrading, from the earliest sightseeing tour to leisure tour and holiday tour. Now the demand of tourists has developed from the initial "pleasing to the eye" to "pleasing to the eye". Immersive tourism experience has become the goal pursued by people, and quality tourism is promising in the future. There are many unique tourism resources in Northeast China. Originally, "snow is cold and heart is hot" is one of the biggest selling points of ice and snow tourism. However, after losing the most basic service support and humanistic support, no matter how beautiful the snow scene is, people will only feel that the snow is cold and their hearts are colder.

Rebuild tourists' confidence with the courage to scrape bones and cure poison

Winter tourism, the ice and snow in the northeast is also Jinshan Yinshan. During the 20 16-20 17 ice and snow season, the ice and snow tourism market in China reached1700,000 person-times, and the income from ice and snow tourism was about 270 billion yuan. Five years later, the number of ice and snow tourists in China is expected to reach 340 million each year, and the income will reach 670 billion yuan. Ice and snow tourism will drive the output value of tourism and related industries to 2.88 trillion yuan, which is a natural cake for the northeast economy.

In order to eat this cake smoothly, it is necessary to improve the quality of ice and snow tourism development, which is also the focus of structural reform on the supply side of tourism in Northeast China. Although the tourism chaos in the snow country is an individual phenomenon relative to the whole Northeast, one or two negative events will affect the reputation of the whole Northeast ice and snow tourism. Time waits for no one, and the negative impact will be settled in the race against the temperature, because it is time for the golden season of Bloom's ice and snow trip to end soon. Although local surveys have been conducted and the results released as soon as possible, Heilongjiang has also introduced measures to rectify the tourism market. This is a step towards the correct approach, but from the experience of various places, it is necessary to maintain the high-pressure situation of rectifying the market for a long time, prevent a rebound, truly rebuild the confidence of tourists with the courage to cure drugs, and let the illegal operators really clear the scene, otherwise once a new bad case appears, the affected place may not be a village or even a county.

Now is the golden season for the development of ice and snow tourism, but only by truly creating a "cold snow and warm heart" tourism environment can tourists feel at ease over Shanhaiguan, realize Jinshan Yinshan, and truly make tourism contribute to the revitalization of Northeast China.