Newspaper column planning scheme

In order to ensure the solid progress of things or work, it is usually required to make a plan in advance, which is the most complicated one in the plan. How should the plan be made? The following is the newspaper column planning scheme I collected for you for your reference, hoping to help friends in need.

Newspaper column planning scheme 1 ABC brand "love express" newspaper rack

First, the main purpose of this diary:

Enterprise and distributor information dissemination, brand promotion, new product express delivery, fashion release and consultation, terminal forum, communication and exchange.

Second, our readers:

Mainly employees and distributors of Dingli enterprises, mainly consumers and their parents.

Third, the layout style:

Use the color tone, composition and typesetting style of the joining manual.

Fourth, the number of pages:

* * * Eighth Edition

Verb (abbreviation of verb) Main columns of this magazine:

Intransitive verbs This magazine plans, edits, presides over and publishes: General Counsel: Chairman of Dingli Enterprise (name)

Chief planner: general manager (name) of Dingli Enterprise Organizer: Jinjiang Dingli Shoes Co., Ltd.

Organizer: Editorial Department of Love Express of Datang International (Shanghai) Brand Management Consulting Group Company.

Seven, each edition of the column editing requirements:

Front page "Heart News Express"

Layout elements:

About. The picture size is controlled at about 5.

The second edition of "New Shop Tour"

Layout elements:

Note: This edition is mainly about photo reports, and the number of words is controlled at around 1500. The picture size is controlled at about 5.

The third edition, Happy Hunting

Layout elements:

The fourth edition of "Love Lecture Hall"

Layout elements:

The fifth edition, "Little Love Advisor"

Layout elements:

The sixth edition of "Love Wind Vane"

Seventh Edition, Sharing of Love

Layout elements:

The eighth edition, Love Online

Layout elements:

Note: This edition is mainly about photo reports, and the number of words is controlled at around 1500. The picture size is controlled at about 5.

Note: this edition is mainly about articles, and the number of words is controlled at around 3000. The picture size is controlled at about 5.

Newspaper Column Planning Scheme 2 "Sanqing Tourism" Operation Planning

First of all, the name of the newspaper can be:

Sanqing tourism, Sanqing mountain tourism, Yushan tourism, tourism fashion, Yushan tourism, Sanqing mountain, tourism world.

Second, the project conditions:

Yushan is a supporting city for Sanqingshan tourism. In recent years, Sanqingshan has received more than one million visitors a year. With the success of Sanqingshan's application for World Heritage, a large number of domestic and foreign tourists poured in. In order to further build the tourism brands of Yushan Mountain and Sanqingshan Mountain, improve their popularity, promote sound and rapid economic and social development, realize the publication of newspapers and periodicals with tourism content as the main line, and make every effort to build the tourism culture industry of "the world's beautiful Yushan Mountain and Sanqingshan Mountain".

Third, the purpose of publication:

1. Build a powerful information platform

Build a tourism information exchange and transmission platform connecting the tourism bureau, its subordinate units, enterprises under the jurisdiction of the tourism bureau and tourists, and timely and effectively transmit information beneficial to the development of tourism such as the general trend of the tourism bureau and the dynamics of various projects.

2. Spread a healthy "corporate culture"

With the help of newspapers, we can show the spirit of the party and government organs of the Tourism Bureau, the good cultural phenomena of subordinate enterprises, spread beautiful cultural ideas and strengthen the cohesion of all fronts of tourism in Yushan County.

3. Create a good brand image

Spread the brand image of Sanqingshan tourism, the most effective brand communication media; Promote the economy through tourism, and build the rapid rise of Yushan economy in China.

Fourth, the reading object:

Readers' reading level: Yushan County Tourism Bureau and its subordinate party and government organs, tourism enterprises (hotels, travel agencies, travel companies), tourists visiting Sanqingshan.

V. Advertising language:

Pay attention to tourism life

Six, the newspaper positioning instructions:

1. Sanqing Tourism, as the image window of Yushan County Tourism Bureau, is a multi-functional tourism newspaper integrating the openness of government affairs, tourism news, tourism information and scenic spot introduction in Sanqing Mountain, and also a popular weekly newspaper leading the new trend of tourism culture in Sanqing Mountain.

2. With the continuous development of Yushan economy, the life of urban residents is becoming richer and richer, and the demand for life service information is increasing rapidly. They need to know that there are scenic spots, restaurants, bars and entertainment places they want to go, which is the best choice for their holiday travel, a good place for their shopping, popular concerts and wonderful sports events ... and so on, which will be the best carrier for Sanqing tourism.

Seven, the most loyal readers:

1. Newspapers At present, the existing weekly newspapers on the market mainly focus on business information, and there are almost no weekly newspapers on tourism services. As a tourist city, Yushan County has great development space in this respect.

2. Unlike most news and current affairs weekly newspapers, only people with a certain economic income can pay more attention to topics such as fashion, entertainment, tourism, famous brands and leisure, which are the contents of travel weekly newspapers. These people like to go out to go on road trip and play with groups. They have a certain economic foundation, so they are the most loyal readers of Travel News.

Eight, an important channel for newspaper distribution:

1. Set up sales points in some important business districts.

2 issued to the Tourism Bureau and its subordinate units for communication.

3. Set up sales points in transportation hubs such as bus stops or railway stations.

4. Set up a sales point in Sanqingshan Tourism Service Area.

As a newspaper for tourism consumption service, Sanqing Tourism should have a good effect if it is sold with some commodities in some places with large consumption.

Nine. Date of issue:

Once a week in advance, after the issuance grows steadily, it can be increased to twice a week, and one of them can be made into a special issue or special issue according to the situation.

Ten, about the call for papers:

Send a notice of soliciting contributions to all walks of life in a specific section on a regular basis every week, and set the standard of contribution fee. The content of soliciting contributions can be: contributions from the party and government organs of the Tourism Bureau, interviews with employees of tourism enterprises and outstanding employees, experience introduction, and so on.

XI。 Design, printing and packaging:

Full-color coated paper is the trend, but in order to reduce costs, special attention is paid to packaging design and drawing.

Film application, especially for this kind of newspaper that leads fashion tourism, we have a visual design department composed of professional artists and designers to plan and design the design, printing and packaging of each newspaper, and strive to be beautiful and full of visual impact. Beautiful covers often become the reason why readers buy newspapers. Especially for tourism service newspapers, the external image is very important.

Twelve, layout, content, column planning:

Because Sanqing Tourism is a weekly travel magazine for the public, it is best to adopt a four-page format.

The daily content can be divided into four sections: government affairs openness, tourism information, tourism news and tourism culture, with government affairs openness as the main promotion of information, news and culture.

1. Public Affairs Bureau:

Headlines and major events reported by the Tourism Bureau (meetings, latest policies, measures and activities); (2) related topics with reports, bureau of all kinds of project dynamics.

As the front page of a newspaper, its unique layout and strong visual effect determine that the front page must assume the window function of transmitting and displaying information inside and outside the bureau, which is a kind of foresight or summary at home and a portrayal of the vigorous development of foreign government agencies and units. We can understand the first edition as the biggest imprint of the bureau's growth and progress Its contents must be true, effective, healthy and timely, and there shall be no lag or distortion of information.

2. Tourism news category:

① Weekly consumption trends: list the news of the tourism industry in the last week.

② Fashion interpretation: Focus on a certain tourism theme, with in-depth reports and explanatory reports as the mainstay, with certain comments.

(3) Market observation: describe the personally experienced tourism news events in the tone of journalists, participants or witnesses, and highlight the sense of news experience and scene.

④ "Quality Report": Publish the evaluation of various tourism products and services by the Tourism Bureau, and make necessary summary.

3. Tourism culture category:

① "Urban Tourism": It introduces all kinds of tourism cultural trends in the city, and makes an exclusive interview with some relevant people.

(2) "Everybody Talk": a talk column, which expresses people's views and experiences on a recent tourism consumption topic.

③ Emotional stories: touching stories of everyone's life experiences.

4. Tourism information category:

① gourmet

Food Express: It reports the latest food and beverage news and preferential information in Yushan.

"Eat words and eat words": search for the most distinctive food in Yushan and make wonderful comments. "Home Chef": I will teach you to make meticulous and exquisite home cooking with the most common raw materials, and I will also tell you some elementary school questions in the kitchen.

2 health.

Health tourism: health knowledge in daily life.

Beauty slimming: beauty methods, common sense and experience of life slimming.

Newspaper column planning scheme 3 "Fangcaodi" newspaper column

First, the column name

Grassland column

(alternative "germination" and "a single spark can start a prairie fire")

Second, the column positioning

This column mainly publishes primary school students' compositions, and the column manuscript will select the composition that best represents the voice of primary school students from all primary school students' contributions, so as to attract more primary school students and parents to read, increase the readership of this newspaper, and improve the circulation and popularity of this newspaper among Ji 'an citizens.

Third, column audience characteristics

Main audience: primary school students and writing instructors.

Marginal audience: parents of primary school students

Fourth, the characteristics of columns

Strive to achieve professional expression, rich content and diverse forms.

Length of verb (abbreviation for verb) column

Life Weekly 1/4 (tentative) page

Sixth, the form of columns

Newspaper column

Seven, column content

Excellent composition written by urban primary school students.

Eight, column style

Professional perspective, unconventional

Nine, column organization and staffing

1. Set up an expert advisory group: invite school teachers to participate in column design, topic discussion and planning.

2. The composition of column group is tentative: this column needs 2 people, including 1 person, who is responsible for material selection and review; There is 1 column planning and layout design.

Remarks: the host, contact information and email address are indicated at the beginning of the column, which is convenient for the school to provide students' manuscripts, and is conducive to selecting excellent compositions for publication in the newspaper, reflecting the characteristics of the column.

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