Traditional Culture Encyclopedia - Travel guide - What are the publicity modes for operating a mobile water park?
What are the publicity modes for operating a mobile water park?
1, outdoor advertising promotion.
Methods: In the main streets of the county, buy out 3-5 street advertising billboards in the form of annual rent, and hang at least 20 banners on the main roads.
2. Body advertising promotion.
Methods: Make full use of the mobility of buses and taxis and put up publicity stickers on the car body for publicity.
3. Advertising promotion of paper products.
Methods: ① Print a single page, carry out full coverage and high-density publicity, and make the water park a household name. ② Post advertisements on disposable paper cups and publicize them through paper cups.
4. TV promotion.
Methods: ① Cooperate with TV stations to produce special programs and promote them with lively activities. (2) TV broadcasting. In the tourist season, TV stations are used to play mobile phones and play subtitles every day.
5. Online promotion.
Methods: ① Fully package the existing products of the mobile water park, make the theme page of the park, and publicize it on the main portal websites. ② Establish an official WeChat account and publish articles for publicity. Forward articles in a circle of friends, collect a certain number of likes or pay attention to public micro-signals, and you can reduce or exempt a ticket or give a small gift. 3 online ticketing concessions, such as group buying network, glutinous rice network, Meituan network, etc. Find some popular group buying websites to promote cooperation.
6. Promotion of activities.
Methods: ① Opening ceremony of water park. Travel agencies are widely invited to attend the opening ceremony of the county, and some travel agencies are organized to sign cooperation agreements with scenic spots at the ceremony. (2) Organize a "swimming competition for middle school students" in middle schools to stimulate young students' swimming hobbies and enthusiasm. ③ Organize "Water Paradise Cup" prize-winning essay contest, photo exhibition, photo exhibition and other activities. (4) Organize lucky draw activities regularly. Visitors to the water park will enter the park with tickets, and tickets will be issued according to the number of people, or a fair lottery will be held every week, half a month or every month to stimulate people's interest in entering the water park. ⑤ Song and dance performances in the water park, make full use of the park to organize song and dance performances on weekends during the tourist season to attract tourists.
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