Have the post-90s generation become the main force in tourism consumption during Golden Week?

According to reports, Golden Week, the last legal holiday in 2017, triggered a peak in outbound travel. Data from a travel website showed that the number of outbound tourists during the holiday will exceed 6 million, and outbound self-guided travel has become the mainstream. " The people born in the 1980s and 1990s have begun to become the main force in the tourism market. Taking advantage of long vacations to see the world has become a sentiment in the hearts of young travelers.

The report stated that in order to attract Chinese tourists, many countries and regions have launched special products and preferential measures. With the pace of Chinese tourists "going global", China's influence as the world's largest outbound tourism consumer has further emerged, and the civilized and friendly international image of Chinese tourists has become a beautiful landscape.

In sharp contrast to the "buy, buy, buy" outbound tourists in the past, today's Chinese tourists are more mature and rational. At the same time, Chinese tourists’ overseas travel consumption has shifted from cash consumption to various online and offline payment methods such as credit cards, WeChat, and Alipay, prompting more countries and regions to further open up multiple payment platforms.

At the same time, tourists pay more attention to the quality of tourism. Non-attraction tourism accounts for about 80%. The proportion of tourists staying in hotels and restaurants is getting smaller and smaller. During the Golden Week, the number of respondents who choose to organize their own travel accounts for 70% of the total. 54.3% of the respondents. Natural scenery, historical sites, theme parks, etc. are the most interesting destinations for independent tourists.