Traditional Culture Encyclopedia - Travel guide - Why is tourism consumption a typical tripartite negotiation?
Why is tourism consumption a typical tripartite negotiation?
In European and American countries, travel agencies are generally divided according to their business scope. One view is dichotomy, which divides travel agencies into three categories: travel dichotomy operators, travel wholesalers and travel retailers. Another way of saying this is to divide travel agencies into two categories: tourism business and travel agencies.
Nature of travel agency:
For-profit, service and intermediary. Generally speaking, a typical product life cycle has five different stages:
(1) product development stage
(2) Product introduction stage
(3) product growth stage
(4) product maturity stage
(5) product decline stage
The characteristics of travel agency products: intangibility, non-necessity, coexistence of heterogeneity and similarity, non-storability and overall inseparability.
Travel agency products are divided into:
(1) All-inclusive tourism products (2) Half-inclusive tourism products (3) Small-package tourism products (4) Zero-package tourism products (5) One-way consignment service.
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