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The winter travel season is here, these 5 travel poster templates can give you design inspiration

Most people find it difficult to gain value from their work, so picking up a suitcase and going to new scenery, even a two-day trip, can be a spice of life and give people new possibilities.

Since the outbreak of the new coronavirus, many people have had to cancel travel plans. But after 10 long months, during the National Day and Mid-Autumn Festival, domestic tourism has ushered in a booming peak season. Now, autumn and winter are coming quietly, and New Year’s Day is approaching, and a new round of winter travel has begun to recover. Here are 5 travel poster templates for you, choose the style you like and start creating~

1

Retrostyle Retrostyle

Travel posters began in the 20th century In the early days, railroad companies would commission artists to design posters promoting tourist cities, resorts, and weekend getaways using the same format.

The posters are very colorful and eye-catching when posted at the station. The hand-drawn illustrations have a strong retro flavor and strong narrative, giving people an adventurous, fresh and charming impression.

Travel posters from 1900 to 1940 were also influenced by different styles of art movements, such as Art Deco and Art Nouveau.

Recommended for you the Republic of China style retro travel posters

2

Noise illustration Flat Illustration

Alex Asfour is a graphic designer and illustrator from Miami I am a professional photographer who runs my own studio, IdeaStorm Studios, in sunny South Florida.

In his spare time, Alex Asfour likes to draw illustrations of travel and landscape themes, and has published a collection of world travel posters.

These flat-style illustrations are mostly composed of color blocks, simple and fresh, and the long-range composition makes the picture appear very open and fascinating.

In addition, Alex Asfour also added noise to the sky, mountains, cars and other scenes, and filled the grainy texture with soft gradient colors, which not only gave the illustration a rich three-dimensional sense, but also made the entire page It looks very delicate and delicate.

The colors of the illustrations are mostly warm, with a strong retro flavor, and the flat-style colors with low saturation are soft, lively and full of vitality. The poster is mainly based on the graphic visual presentation of illustrations, with less text and contains main, subtitles and auxiliary information.

When Alex Asfour typeset, he takes into account the composition and color of the illustrations, and the text style and arrangement coordinate with the whole.

Recommend flat style illustration posters for you

3

GeometricShapes

In the 20th century, many travel agencies no longer commissioned artists. Instead, we invited commercial designers, and the poster style became more modern and simple.

Today, Memphis style is very popular in graphic design. It is characterized by the extensive use of geometric elements such as points, lines, and surfaces, lively and bold typography, bright and bright colors, and strong contrast.

Toral Bheda, a designer from Mumbai, India, used this style to create a series of minimalist travel posters, abstracting representative elements of each country or region, such as landmarks, national flags, culture, etc. The visual language is presented, the picture is simple but full of fun.

4

Quality Photography GreatPhotos

The promotion of tourist attractions is inseparable from photographers. Good pictures can often make people think "this life" at a glance. Must go to xx" idea.

Blockbuster photography, coupled with simple layout of copywriting, is the routine of many Japanese fresh-style travel posters.

Each award-winning poster can be printed out and used as a decorative painting. The photography shows beautiful natural scenery everywhere from composition, color to light and theme.

5

Creative Graphic

Expressing creative ideas in posters is also a common advertising routine. People are less repulsive to interesting and novel things. The content of travel posters is to attract tourists, and how to express the beauty of scenic spots is an idea worth exploring creatively.

For example, the graphic advertisement designed by Brazil's ALMAPBBDO for the travel magazine "TOPDestinos" is very novel, using a cake in the form of an image to vividly express the waterfall scenery. In the gradient gray background, large areas of green and small areas of clear blue are eye-catching.

For another example, in this ski-themed travel advertisement, the poster does not show any scenic spots, and only uses a few pieces of paper and a paper clip on the desk to create a simple ski scene. At first glance, it is a travel advertisement aimed at office workers. The copywriting and pictures arouse strong excitement.

How to make a travel poster?

First of all, consider the content of the poster. If it is one scenic spot or multiple scenic spots, highlight the most beautiful and best high-resolution pictures of the scenic spots as the background, and then write According to the text, the content should not be too much, and the scenery should not be blocked too much. Based on this.

Instructions

(1) Pictures: The special and representative scenery, humanities, legends, history, architecture, etc. of the tourist destination to be promoted (the pixels should be high, and the pictures should be exquisite and clear) representative).

A large page can hold 2-3 photos. For the most visually impactful and representative photos, one can be placed on the entire page. Try not to place the description text inside the picture, which will affect the strong visual effect of the photo. This can maximize the reader's attention.

(2) The copy can be an introduction to attractions, routes to attractions, prices, etc. The main function of text is to explain, and sometimes it can also add the finishing touch.

(3) Size of travel poster design The specifications of travel posters depend on the way the poster is displayed. Generally, if you display it on the Internet, you can use the specifications suitable for the Internet, such as the commonly used ones: Moments (1080px × 1920px or 1440px × 2560px), web page banner (width 1920px, height set according to actual needs).

The actual picture shows three commonly used specifications: large (60cmx80cm or 60cmx90cm), medium (30cmx42cm) and small (20cmx30cm). The size of inkjet posters is relatively not fixed, no matter what size, it is mainly based on the purpose.

(4) Patterns of travel poster design There are direct and indirect poster patterns, and the simple and easy-to-understand direct pattern is generally used. The direct style expresses the subject idea directly and makes it easier for readers to understand what you want to express.

The main function of promotional posters for tourist attractions is to attract tourists, which is equivalent to advertising the attraction, so the direct type can attract more quickly. The indirect method mainly uses posters to guide users to think and achieve the purpose of publicity. This mode should be used with caution!

What factors should be paid attention to when using photos to design promotional posters for tourist attractions? (As far as the resolution of the picture is concerned, , mode, specifications, etc.)

First, in terms of resolution, it is best if you can find a vector image. If you use collected photos to make posters, you should choose high-definition photos, because high-resolution pictures have better inkjet effects.

Second, there are direct and indirect poster modes. Generally, the direct mode is simple and easy to understand. The direct style can express the author's theme and thoughts in a flat and direct manner, and also makes it easier for readers to understand what the author wants to reflect. The main purpose of promotional posters for tourist attractions is to attract tourists, which is equivalent to advertising the attraction, so the direct method can attract people faster.

Third, the specifications of travel posters depend on the location where the posters are displayed. Generally, if you display it on the Internet, just use the specifications suitable for the Internet. The actual picture shows three specifications: large (60cmx80cm), medium (30cmx42cm), and small (20cmx30cm

).

What elements should be paid attention to when using photos to design promotional posters for tourist attractions?

The choice of photos must be representative and visually impactful, such as photos with a wide angle and a wide field of view. You can put 2-3 pictures on a large page. For the most visually impactful and representative pictures, you can put one whole page. Try not to place the description text inside the picture, and do not place the text so conspicuously that it affects the strong visual effect of the photo. This can maximize the reader's attention. Where to find poster design templates

Where to find poster design templates. A good poster can attract people's attention. Below is a beautiful poster design that can help us better design our own posters. 1. Use blocks of color to draw people’s attention. Different colors can guide the audience's eyes to the important characters in the poster, so that the audience will not be bored because of the color of the text on the poster. Color can create different emotions and guide the audience's different reactions. 2. Use bold images to highlight key information. There are some appropriately prominent pictures in the poster design, which can increase the visual effect of the poster. 3. Boldly leave blank design elements. Boldly leaving large areas and blank spaces is the embodiment of modern book layout design consciousness. Appropriate and reasonable white space can convey the designer's excellent aesthetic taste, break the rigid and dull layout, make the layout lively, lively, and jumping, and bring light and pleasant vision to readers.

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