Traditional Culture Encyclopedia - Travel guide - Questionnaire about marketing methods

Questionnaire about marketing methods

A questionnaire, also known as a questionnaire or inquiry form, is a printed document that systematically records the survey content in the form of questions. Questionnaires can be in tabular, card or book-entry format. Designing questionnaires is the key to inquiry surveys. A perfect questionnaire must have two functions, that is, it can convey the question to the person being asked and make the person being asked happy to answer. To accomplish these two functions, certain principles and procedures should be followed and certain techniques should be used when designing questionnaires.

Marketing methods refer to the methods that can be used in the marketing process. Marketing methods include: service marketing, experience marketing, knowledge marketing, emotional marketing, educational marketing, differentiated marketing, direct selling, online marketing, etc.