Red ginseng pop hand-painted poster —— How to design POP poster?

Explain what a hand-painted pop poster is and its specific content. The English name is "PointofPurchaseAdvertising", which is abbreviated as "point of purchase advertising" or "point of sale advertising". As the last link of commodity promotion, some people vividly call the POP advertising space "terminal advertisement", which is the last advertisement that consumers accept before buying commodities.

Hand-painted POP advertisements, as the name implies, are hand-made. Hand-painted POP advertisement is a kind of pop advertisement in shopping malls. You don't need to spend too much production cost and exquisite printing processing, but you can draw exquisite POP advertisements at will with a little creativity and simple tools. Its characteristic is that it can provide commodity information quickly, and it is a silent salesman in shopping malls.

Handwritten POP posters need tools to draw beautiful POP posters. You can mix and match the following tools without using a specific tool. These are the basic tools for completing POP hand-painted posters, which can be bought in art stores or bookstores:

1. crayons: There are two kinds of pens, namely, corner head and round head.

2. Mike pen: it is divided into two kinds of pens: corner pen and round pen, and three kinds of solutions: alcohol, water and oil.

3. Pink and crayons.

4. crayons

5. Colored pencils and sketch pencils.

6. Watercolor, poster color, round or flat marker.

7. Brush, ink and color plate.

⒏ Pen knife, art knife, round knife, styling scissors, scissors.

(9) Double-sided adhesive tape, lipstick adhesive, transparent adhesive tape, paper adhesive tape, glue, photo adhesive and Taiwan Province adhesive.

⑤ Cutting board, cutting steel ruler (30cm, 70cm, 100m each), small ruler, wave ruler and soft ruler.

5. compass.

5] Needle pen.

⒔ Likebao, correction tape, white paint pen, gold paint pen and silver paint pen.

5. Handbags and paper tubes.

Hand-painted POP newspapers need to draw a beautiful POP poster. The commonly used paper materials are as follows. Most of these paper materials can be bought in art clubs in the market, and the price is not expensive. If you need to use special paper materials, you can also go to the art club to buy them.

Written paper.

Ocean newspaper.

[14] die papermaking.

4. Waxed paper.

5. Beautiful paper.

Kraft paper

⒎ Walingban.

⒏ baolilong.

Pet-name ruby plate

⒑ Colored paper.

5. tissue paper.

5] Xuan paper.

⒔ Wrinkled paper.

5. Plastic board.

How to design a pop poster? Layout design of POP poster

Layout design, that is, composition, refers to conveying commodity information clearly and quickly to people in a relatively short period of time, so as to achieve the purpose of profit. The content displayed in the poster needs to be dealt with in reality, proportion and tone to achieve the publicity effect. The most important thing for a beautifully made poster is the layout design, that is, the advertising content is reasonably and vividly made on a certain size and size of the layout, so as to attract consumers' attention and achieve better sales purposes.

Layout design is to reasonably arrange the relationship between primary and secondary content and color. In composition, we should make full use of visual laws to highlight key points, give posters a sense of direction and order, and guide consumers to look at what first, then what, and what is the key point. Pay attention to the blank space in the poster. The general ratio is 3: 7 or 4: 6. Composition is also a division to achieve the ideal layout effect. Image segmentation mainly depends on lines or surfaces. An excellent poster work is mainly reflected in the coordination and change of each part after the picture is divided. Usually, the layout segmentation of posters is divided into horizontal segmentation, vertical segmentation, vertical and horizontal cross segmentation, variability segmentation and so on.

When people look at a certain visual point, their eyes will soon focus on this point and remain motionless. Using the principles of emphasis and attraction, contrast and blank, balance and change, movement and rhythm, the layout of posters is scientifically designed. The contents of the poster mainly include: title, text, illustrations, borders, etc. Its manufacturing steps are usually three steps: typesetting, drawing and coloring.

The subtitles in Popper's works are very important visual communication, so it is necessary to outline the most important subtitles in his works. Usually, poster POP fonts include movable type, orthographic type, soft type, chubby type and hollow type. In order to highlight the theme, you can do some artistic design on the font, such as adding borders, color contrast, deformation and so on. When highlighting the preferential price of a product, we can make a strong contrast between the original price and the current price in size and color, thus attracting consumers.